WiFi and WiMax technology are changing the face of cellular phone communication, according to this TIME Europe article. The entire infrastructure of the mobile industry is being altered to accommodate for increased consumer demand for wireless technology which provides efficient service of internet and video to their phones. To compensate, many cell phone companies are looking in to software upgrades which will allow existing phones to compete in the new market, but “some operators acknowledge that these enhancements will probably not be powerful enough to compete with mobile WiMax, and few seem to have a strategy beyond that”.