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story category Comcast: VOD Films Same Day as DVD Release
Cable giant looks to dissolve release window
(old news - 10:29AM Tuesday Dec 19 2006)
tags: business · cable
Tipped by Loker See Profile
Comcast looking to kill that thirty to forty-five day window that exists between a film's release on DVD and its release to on demand. According to the NY Times, a trial is underway in Pittsburgh and Denver where Comcast is offering films on demand the same day they come out on DVD. The delay window is largely a boon to brick-and-mortar rental giants, who likely aren't pleased with this new push.

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Forums » Comcast: VOD Films Same Day as DVD Release

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kapil
The Kapil

join:2000-04-26
Chicago, IL
·XO COMMUNICATIONS
·Comcast
·Covad Communications

Why Not

I think the markets for DVD purchases, Rentals and PPV/OnDemand are mutually exclusive.

Offering PPV movies sooner isn't going to hurt DVD sales because people who like to buy DVDs do it because they want to build a library...or they want to have the latest cartoon on hand to hush that crying child in the back seat.

PPV customers are the ones who are too lazy to go rent a movie or too impatient to wait for Netflix and want instant gratification without having to worry about a return trip to blockbuster.

The people that actually rent a movie are the same people that still go to B&M stores for shopping...they like the people contact, being able to browse and touch the goods.
paisp

join:2004-02-16
Newtown, PA

Re: Why Not

said by kapil See Profile :

I think the markets for DVD purchases, Rentals and PPV/OnDemand are mutually exclusive.

Offering PPV movies sooner isn't going to hurt DVD sales because people who like to buy DVDs do it because they want to build a library...or they want to have the latest cartoon on hand to hush that crying child in the back seat.

PPV customers are the ones who are too lazy to go rent a movie or too impatient to wait for Netflix and want instant gratification without having to worry about a return trip to blockbuster.

The people that actually rent a movie are the same people that still go to B&M stores for shopping...they like the people contact, being able to browse and touch the goods.
Well, then why would Comcast be pusing to make this happen? I think they've probably done a little homework and have concluded that they will sell more PPV's by getting it to the customer as-fast (or faster) than DVD.

Personally I think this is yet another sleek move by Comcast to rook even more money out of their dumb base of customers who'll just buy anything they put in front of them. Like the dopes who think they need 8mbps and will pay $50.00 for it, just to load webpages and check email.

c0de

join:2004-10-14
Richmond, VA

Re: Why Not

I am a comcast user. I suppose Im dumb to pay for the only service available to me? Or maybe if I had chosen to live in a complex that allowed tacky satellite dishes to hang off my balcony. Perhaps I should just move right next to the CO so that way I can save 40$ a year on the cost of HSI? And then maybe I could get voip and iptv with cavtel and save even more money on a service that hardly works, and at the same time get rid of VOD all together.

No wait what am I thinking, I just stay in my luxury condo in my gated community and pay for comcasts 10/10mbit dumb pipe and HDTV/DVR/VOD/interactive cable STB and buy every upgrade and VOD movie comcast has and wallow in my own stupidity.
LeftOfSanity

join:2005-11-06
Felton, DE

said by paisp See Profile :

said by kapil See Profile :

I think the markets for DVD purchases, Rentals and PPV/OnDemand are mutually exclusive.

Offering PPV movies sooner isn't going to hurt DVD sales because people who like to buy DVDs do it because they want to build a library...or they want to have the latest cartoon on hand to hush that crying child in the back seat.

PPV customers are the ones who are too lazy to go rent a movie or too impatient to wait for Netflix and want instant gratification without having to worry about a return trip to blockbuster.

The people that actually rent a movie are the same people that still go to B&M stores for shopping...they like the people contact, being able to browse and touch the goods.
Well, then why would Comcast be pusing to make this happen? I think they've probably done a little homework and have concluded that they will sell more PPV's by getting it to the customer as-fast (or faster) than DVD.

Personally I think this is yet another sleek move by Comcast to rook even more money out of their dumb base of customers who'll just buy anything they put in front of them. Like the dopes who think they need 8mbps and will pay $50.00 for it, just to load webpages and check email.
So renting a PPV the day it comes out, rather than going to the store, is dumb? Your comment makes no sense.

Rick
Premium,MVM
join:2001-02-06
Waterbury, CT
clubs:

It's quite the reverse actually. I think that many cable customers have done the math and know that their cable connections are the better overall value.

My comcast connection will cost me 42.95. Not the 50.00 you quote. For that, I'll get 6MB..with powerboost to 12MB.

What does AT&T offer?

A 3MB service that really is 2.5 in disguise factoring out the overhead..for 25.00 per month.

but wait..you'd better have that phone line with them to get the service..

add on another 15.00 or more a month.

Guess what? right there you're at just about what I pay.
for less than half the speeds.

Lets compare apples to apples instead..and take AT&T's 6MB..that really is 5.1 MB in disguise.
35.00 a month.
+ 15.00 phone

guess what..NOW you arrive at the 50.00 per month..except it's from the telco..not the cable co.

In addition, depending on TV packaging..I also have the option of getting my 43.00 bill down to the low 30's.

Your presumption about people overpaying for cable versus DSL is simply wrong.

Cable customers are the ones who have thought this out. I don't need no longer have a landline at all. Cell and voip does the job for me..with voip representing even more huge savings.

A cable customer today is an educated consumer.
--
The Coyote captured the RR! Roadrunner Rick is now Comcastic!
bbenso1

join:2004-11-28
Baltimore, MD

Re: Why Not

I agree with most of your points above except you say that AT&T's 3MB service is actually 2.5 because of overhead and their 6MB service is actually 5.1MB because of overhead. More or less true. But then you claim that your Comcast connection is actually 6MB (12MB with powerboost). So you're saying that Comcast has somehow magically eliminated the network overhead and you actually get 6MB on your connection? How does that work?

Rick
Premium,MVM
join:2001-02-06
Waterbury, CT
clubs:

Re: Why Not

Every cable connection i've ever had, whether it was with RoadRunner or my current provider, I've always received the advertised speeds.

Apparently they configure their caps to allow for the overhead. Actually, I believe that my download caps now are about 500MB higher than what they advertise to allow for the net to be where it should be.

This appears to be different than the way most, if not all DSL providers sell their service.
I have yet to see a 6MB DSL customer actually receive that.
Because DSL is also distance limited, that eats away at it as well.

The bottom line is I think that if you visit any cable forum, you'll see that their customers generally receive what is advertised on their speed tests, while dsl customers generally receive that amount less the overhead.
--
The Coyote captured the RR! Roadrunner Rick is now Comcastic!

Titus Pullo
I came, I saw, I slept

join:2004-06-26
·Embarq

Re: Why Not

That may be true for some, but Embarq set me up twice at well above the tier speed so as to obtain the rated speed. The first time downstream was set well above 1700 for a 1500 line.

the settings are currently:

WAN Port Statistics:
Link Status: Up
Upstream Speed: 576 kbps
Downstream Speed: 3520 kbps

after being upgraded to a 3000/512 line.

I think that easily covers the overhead.
--
"I am not young enough to know everything."
Oscar Wilde

Titus Pullo
I came, I saw, I slept

join:2004-06-26
·Embarq

Unless Comcast is willing to directly compete with Netflix (price per disk = price per PPV), I don't see people flocking to another overpriced Comcast service and dumping Netflix. There are advantages in favor of delivered disks, and we haven't even touched the fact that Comcast needs households with an already overpriced service whereas Netflix/BB need only the post office.

I mostly agree with your theory of mutual exclusivity, but there are, I would think, some who would hedge and do Netflix's 'two out at a time plan' and fill the voids with a PPV now and again. I don't because I think PPV is overpriced and I'm never going to rent a box for $7+ a month to do it.
--
"I am not young enough to know everything."
Oscar Wilde
yac898

join:2002-12-06
Stony Plain, AB

Re: Why Not

you may not rent a box, but you are a SMALL MINORITY. (yes, i know that dct penetration in at or lower than 50%), but those who own/rent the "box" , want it now, not 10 seconds,minutes,hours or days from now. throw in the telcos/ satco's and the fact that they ONLY work with a box, and that number grows. this is the beginning of the end of blockbuster/netflix. they will be reduced to a "ALSO RAN" or better still, a "discount" vendor for cheap(more practical) people like yourself(and me). DTH(cable/sat/telco/wireless(?)) PPV will destroy all non "ON DEMAND" (read go to the store/wait for the download/delivery) business models. unless blockbuster adapts QUICKLY, sell your stock !!!. the fact is more people are lazy ABOVE cheap....

Titus Pullo
I came, I saw, I slept

join:2004-06-26
·Embarq

Re: Why Not

You make some good points, but I still don't think netflix is going anywhere too soon. With the 3 out at a time plan you're going to get 3 x 4 movies a month minimum if you turn them over within a couple of days. If we round up to $20 for that level of service (I think it's $18 and change now) that's still much cheaper than PPV, and you get the extras on the disk and you can watch it more than once and you can loan it to your roommate and you can make ...

Anyway, another factor is the system behind the rentals if you're really into movies - the ratings and reviews and movies based on your ratings, ect.

One thing in PPV's favor, though I'm not sure how much it may equate to sales, is people that have had netflix or BB for awhile and have developed movie fatigue. They see that monthly netflix charge as a way to offset the $100+ they pay the cable co and drop netflix because they're tiring of that many movies anyway and use PPV as a justification to do it.
--
"I am not young enough to know everything."
Oscar Wilde
ke4pym

join:2004-07-24
Charlotte, NC
·RoadRunner Cable
·Verizon BroadbandA..
·Packet8
·Vonage

I don't know about Comcast, but PPV's here on TW are a bit cheaper than going to Blockbuster (not to mention my time and gas and frustrations on getting in and out of the Blockbuster - twice).

Why would I goto Blockbuster when I can just push a button or two and not have to go out in the cold/heat and waste the gas?

Joebob38
Premium
join:2004-09-18
clubs:

said by kapil See Profile :

PPV customers are the ones who are too lazy to go rent a movie or too impatient to wait for Netflix and want instant gratification without having to worry about a return trip to blockbuster.
How dare you profile me perfectly! As always, if I want to purchase a DVD I'll go drag myself to a store and do it. It won't affect DVD sales at all, but rentals from lackluster video will probably drop a bit.

CO_Chris
Premium
join:2001-08-28
Broomfield, CO

This will hurt BB and HW Video

All this is going to do is hurt blockbuster and HW video. I hope that thay will offer some kind of deal per month to watch new releases. I got to see Superman thay same day it was out on DVD. I wont be buying it now.
cptmiles
Premium
join:2004-04-22
Swayzee, IN

Re: This will hurt BB and HW Video

I personally think that BB and HWV have seen their heyday. We do the BB via mail every month for $19.95 unlimited and if our CATV company had a deal like that it's bye bye BB. By the way we are big movie buffs so we have a large DVD collection on top of what we rent and I don't see that changing. But...I may not buy another DVD until the BluRay/HDDVD war is over.

TK Junk Mail
Golf season has returned - hurrah
Premium
join:2002-03-03
Margate City, NJ
·Comcast

Comcast clout with studios offsets clout of rental chains

Comcast is already generating huge amounts of income to the studios thru VOD revenue. A threat by Comcast to NOT SHOW their movies if the release date wasn't moved up would be a hit to studio revenues. VOD and online downloading represents the future for the movie studios. The brick and mortar stores will be around for quite a while yet, but their future is dim and their clout is fading.
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moonpuppy

join:2000-08-21
Glen Burnie, MD
·Verizon Online DSL

Re: Comcast clout with studios offsets clout of rental chains

said by TK Junk Mail See Profile :

Comcast is already generating huge amounts of income to the studios thru VOD revenue. A threat by Comcast to NOT SHOW their movies if the release date wasn't moved up would be a hit to studio revenues. VOD and online downloading represents the future for the movie studios. The brick and mortar stores will be around for quite a while yet, but their future is dim and their clout is fading.
I wouldn't be so quick to judge.

While the studios get money from VOD, they make a good amount more from DVDs. If DVD sales start to fall, you can bet your bottom dollar the VOD prices will be raised to compensate for the drop.

Also, Comcast is not the only cable provider out there. Other companies are going to want this too.

nipsy

@comcast.net

I agree VOD/downloading is the future, but although you'd think comcast would have some power with the studio's, they don't.

As negotiated, comcast is paying what amounts to a premium to the movie houses for zero day access. It is being trialed with both comcast and participating studio's to see what kind of volume is generated. Comcast's costs do go down after time though, and they ultimately will be able to pick and choose same-day titles the studios let them have.
CSU

join:2002-10-21
Lagrange, GA

YEAH!

It really doesn't matter if the brick & mortar stores don't like it, I'd rather not deal with imbeciles that don't know anything and never have the movie anyways. With VOD you don't have to wait for someone to return the movie.

gatorkram
Spelling and Grammer impared
Premium
join:2002-07-22
Winterville, NC
clubs:
·Suddenlink
·Cirtex Hosting
·SUNROCKET


edit:
December 19th, @11:10AM

The future

I hope that this works out for them, and all the cable/phone companies start to offer this type of service.

Some day, I hope they include brand new movies in this too. I hate going to the theater, and having to deal with all the idiots, cell phones, talking children, you get the picture.
--
Give me bandwidth or give me death!

pokesph
It Is Almost Fast

join:2001-06-25
Sacramento, CA
clubs:
·Comcast

Re: The future

said by gatorkram See Profile :

I hope that this works out for them, and all the cable/phone companies start to offer this type of service.

Some day, I hope they include brand new movies in this too. I hate going to the theater, and having to deal with all the idiots, cell phones, talking children, you get the picture.
actually we don't get the picture with all the distractions..

anyway.. zero day DVD and first run (after a set period in theaters) VOD and downloads are the way of the future, no one wants to wait to get the latest and greatest film releases. Gimme it, NOW! (yesterday even)
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joekuz

join:2003-03-13
Calistoga, CA

Re: The future

I think this a good move by comcast. Now if they were able to have the movies available in HD quality it would appeal to many more. HD tv's are quite common in household's however HD dvd players are not.

juilinsandar
Texas Gooner
Premium
join:2000-07-17
San Benito, TX
clubs:
·AT&T DSL Service

I long for the day that I can sit in my chair on a friday night and order the same movie that's being released that very day at the theatres.
--
An appeaser is one who feeds a crocodile, hoping it will eat him last. - Sir Winston Churchill

gatorkram
Spelling and Grammer impared
Premium
join:2002-07-22
Winterville, NC
clubs:
·Suddenlink
·Cirtex Hosting
·SUNROCKET

Re: The future

said by juilinsandar See Profile :

I long for the day that I can sit in my chair on a friday night and order the same movie that's being released that very day at the theatres.
I am right there with you man... Bring it on.
--
Give me bandwidth or give me death!

piracydid

@verizon.net

from:
dadkins See Profile

piracy first

I think movie piracy has done that first.. by a WIDE MARGIN!
(sometimes before film release)
HyPeRbAnD

join:2006-01-07
Stow, MA

Same day as DVD release

I think this would be great a idea. I would even like to see something for game consoles, like video games on demand.

Chris 313
Premium
join:2004-07-18
Houma, LA
clubs:
·Comcast
·AT&T CallVantage
·RoadRunner Cable

Re: Same day as DVD release

said by HyPeRbAnD See Profile :

I think this would be great a idea. I would even like to see something for game consoles, like video games on demand.
Wanna bet Xbox Live is gonna come up with something like that sooner or later? Hell, I read that Sony is doing it with their PS3.

dadkins
I Don't Care
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast


edit:
December 19th, @02:26PM

Ok, I suppose...

Click for full size
... I still prefer to rent a DVD for $1.00 myself when I have the urge to watch a movie.

EDIT: For those that think $1.00 rentals are a myth - see pic!
--
Think outside the Fox... Opera
CSU

join:2002-10-21
Lagrange, GA

Re: Ok, I suppose...

...but those are not new releases either.

New releases run somewhere between $3.50 - $4.00 per movie at the local brick & mortar here.

dadkins
I Don't Care
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast

Re: Ok, I suppose...

said by CSU See Profile :

...but those are not new releases either.

New releases run somewhere between $3.50 - $4.00 per movie at the local brick & mortar here.
Perhaps you missed this sign...

What do you think "ALL MOVIES" means?
Sure, it's only on Mondays and Wednesdays... I can live with that!
--
Think outside the Fox... Opera

joekuz

join:2003-03-13
Calistoga, CA

said by dadkins See Profile :

... I still prefer to rent a DVD for $1.00 myself when I have the urge to watch a movie.

EDIT: For those that think $1.00 rentals are a myth - see pic!
I think your missing a pic? Where's the shot of the "adults" only section? $1.00 also? If so they might be offering you a job as marketing exec. because of the recent flood of customers in the "special back room"
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Mankind121
Premium
join:2000-11-12
Livermore, CA
clubs:

Rupert Murdoch's plan

This is what murdoch wanted to be able to deliver to DirecTV. Along with massive DVR's so itd download that weeks PPV titles and give the user the option to watch it anytime they wanted

Placebo
Premium
join:2005-12-14
Huntley, IL

HD VOD releases on same day as theater releas? Count me in!

Let me rent HD movies on the same day they are released to the studios--you'll have a customer for life. Now I just have to figure out where I can get some of that fake butter they put on the popcorn at the theater...
jtel

join:2005-06-28
Bristol, RI

Re: HD VOD releases on same day as theater releas? Count me in!

Every cable co will have this if Comcast rolls it out to all their markets, including FIOS and U-Verse.

I can hear the nail gun popping away boarding up the local blockbuster store.

Blasterbator
Sent By Grocery Clerks

join:2001-02-20
Jackson, MS

Re: HD VOD releases on same day as theater releas? Count me in!

Blockbuster stores still exist??????????????

jeffjs

join:2000-12-11
Collingswood, NJ
·Comcast

Re: HD VOD releases on same day as theater releas? Count me in!

said by Blasterbator See Profile :

Blockbuster stores still exist??????????????
... we had those when I was a kid... they were COMCASTIC!
--
I walk upon this Earth by the power of my own two legs.
kamikazi_Ace

join:2006-12-12
Miami, FL
I think it will hurt theaters to some degree. But I see theaters surviving as a place to get away from the house and see a movie on a giant screen.

Put butts in seats foundation.
kamikazi_Ace

join:2006-12-12
Miami, FL

We are paying- Why not?

Everyone wants more business but the fact is we are paying thru the nose with the cable companies. I see the store renting movie business coming to an end, anyways, thanks to downloading. Why not see them as they are release thru dvds on TV. ======================>((()))
Forums » Comcast: VOD Films Same Day as DVD Release

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