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story category Steve Jobs Would Eliminate DRM...
If the music industry didn't demand it
(old news - 06:21PM Tuesday Feb 06 2007)
tags: legal · Fileswapping · business · software · content
Tipped by hurleyp See Profile
Steve Jobs offers up his thoughts on DRM over at the official Apple blog, where he argues that if the major labels weren't forcing Apple to offer DRM downloads, Apple would eliminate DRM "in a heartbeat" and we'd be awash in interoperable music utopia.
"Why would the big four music companies agree to let Apple and others distribute their music without using DRM systems to protect it? The simplest answer is because DRMs haven’t worked, and may never work, to halt music piracy. Though the big four music companies require that all their music sold online be protected with DRMs, these same music companies continue to sell billions of CDs a year which contain completely unprotected music.

In 2006, under 2 billion DRM-protected songs were sold worldwide by online stores, while over 20 billion songs were sold completely DRM-free and unprotected on CDs by the music companies themselves. The music companies sell the vast majority of their music DRM-free, and show no signs of changing this behavior, since the overwhelming majority of their revenues depend on selling CDs which must play in CD players that support no DRM system.

So if the music companies are selling over 90 percent of their music DRM-free, what benefits do they get from selling the remaining small percentage of their music encumbered with a DRM system? There appear to be none."
"Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free," suggests Jobs. Ok, now what?

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Forums » Steve Jobs Would Eliminate DRM...
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Matt
Running Free
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join:2003-07-20
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iTunes and all DRM?

Is he suggesting everyone stop buying digital music with DRM and instead buy DRM free CD's?

How else do you "suggest" to the music companies we don't want DRM?
--
Use the OS tool for the job.

Cozworth
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england
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He speaks much sense!

But I am not sure I believe his altruistic message.

Its not us so blame someone else!

Maxo
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Re: He speaks much sense!

said by Cozworth See Profile :

But I am not sure I believe his altruistic message.

Its not us so blame someone else!
That's how I see it. He's trying to appeal to those who are not happy about the DRM issue, while shifting blame elsewhere.
It's better than anything we'll get out of Bill Gates.
It is worth mentioning that Linux may one day contain DRM. Linus has already noted he rejects any efforts to stop DRM from being on Linux. But that's a whole nother story.
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NPGMBR

join:2001-03-28
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Re: He speaks much sense!

Ummmm........I guess you missed the Bill Gates' statement just a few weeks ago that he supported the same idea. What almost a month before Jobs mentioned it!

Maxo
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Re: He speaks much sense!

Sure did.

mrchris
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Go for it

Just do it and ignore the corporate fat cats.

Dream Killer
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Re: Go for it

The record industry and personal computing industry should be totally separate. I still think Gates and Jobs should just ignore their complaint and just build great non-DRM infested OSes.

Pirate515
Premium
join:2001-01-22
Brooklyn, NY

Re: Go for it

said by Dream Killer See Profile :

I still think Gates and Jobs should just ignore their complaint and just build great non-DRM infested OSes.
Well, not sure I can classify it as DRM, but the only "protection" that OSX has is that it will only install on a genuine Mac. It won't officially install on a generic Intel/AMD box, although there are "unofficial" ways around it. Unlike XP/Vista, however, you can burn as many copies of OSX DVD and load it on as many Macs as you desire.

That, however, is pointless today, since if you buy an Intel Mac, it comes with the latest version of Tiger anyway, and if you bought it a while earlier, all minor upgrades (i.e. 10.4.x) are free. It would be interesting to see if Apple will put any protection in their next major release (Leopard), which they will charge for.
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Dream Killer
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Re: Go for it

I meant for music only, not software.

Doctor Four
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Maybe he should court EMI first

Not only does EMI hold the rights to a lot of artists
not on iTunes (I think the Beatles are one), but it is
the only one of the Big Four that have even considered
abandoning DRM, whether on digital downloads or CDs.
--
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amdace
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edit:
February 6th, @07:34PM

Re: Maybe he should court EMI first

I wonder if we might not see the Beatles (DRM Free) on iTunes soon, considering this recent settlement:
»news.bbc.co.uk/2/hi/entertainmen···2319.stm

BillRoland
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Ocala, FL
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A True Visionary

That's what visionaries do: pontificate and leave the details on how to make it reality to somebody else.
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markopoleo

join:2003-04-02
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Re: A True Visionary

said by BillRoland See Profile :

That's what visionaries do: pontificate and leave the details on how to make it reality to somebody else.
a.k.a A Dreamer.

thender
Glamour Profession
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join:2004-05-16
Staten Island, NY

Apple vs RIAA

Seems like a fair fight.

RIAA vs poor college student or struggling mother was always obvious. I'd like to see Microsoft, or Apple take on the RIAA and win.

mrchris
No more bailouts
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North Babylon, NY

Re: Apple vs RIAA

How long before the pro-RIAA/DRM trolls chime in?

N3OGH
Will it all be Obama's fault now?
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Philly burbs

Re: Apple vs RIAA

Or the anti Apple trolls.....

thender
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Staten Island, NY

Re: Apple vs RIAA

For the record, I am an anti-apple troll. To me, the iPod represents everything I dislike - ease of use, pop culture appeal, and form over function, features and performance.

However, you can't compare Apple to the RIAA. Apple is the guy who looked at your girlfriend just to catch a glance then looked back down, whereas the RIAA fucked your girlfriend, who then fucked you and consequently gave you AIDS.
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N3OGH
Will it all be Obama's fault now?
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Re: Apple vs RIAA

Great analogy, but if I may, I would add to it:

"Apple is the guy who looked at your girlfriend just to catch a glance then looked back down, whereas the RIAA fucked raped your girlfriend, and didn't tell anyone he had AIDS who then fucked you and consequently gave you AIDS.

And herpes too, ya gotta add herpes....
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hayabusa3303
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edit:
February 6th, @06:26PM

Re: Apple vs RIAA

I like yours better N3OGH See Profile

Oops you now owe me a keyboard.

vice8686

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said by thender See Profile :

I'd like to see Microsoft, or Apple take on the RIAA and win.
Maybe together they'd have a good chance at winning.
UofMiamiGrad
Premium
join:2001-02-03
Great Neck, NY

Jobs Trying to Avoid a losing court battle!

From the WSJ article:

Such a move, if embraced by music companies, could eliminate one of the biggest criticisms of Apple's current hold on the digital music market -- that music sold over the Internet by most of Apple's rivals doesn't play on iPods, while songs from Apple's iTunes Store don't play on rival hardware devices.

»online.wsj.com/article/SB1170792···929.html

I recall there being lawsuits already alleging monopoly by Apple due to the above. Hope the record companies take Jobs advice though.
vanDSLuser
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I don't get the move

Unless it's just fluff for PR purposes.

-FairPlay forces people to use iPods to play iTunes store music
-Apple is the only company that makes iPods

Therefore DRM forcing people to buy iPods would be good from Apple's perspective hence this move by Jobs to say that eliminating DRM is a good thing doesn't make any sense.

Now, don't get me wrong, I think DRM is for the birds, it just makes no sense to me why Apple would want to allow their music to be played on other players.

rexbinary
Mod King
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Re: I don't get the move

said by vanDSLuser See Profile :

Now, don't get me wrong, I think DRM is for the birds, it just makes no sense to me why Apple would want to allow their music to be played on other players.
Apple would still make money off the songs no matter what player they were on, plus people don't buy iPods for the 'lock in' as he stated. They buy them because they like them and work well, so removing the DRM wouldn't change that.
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Pirate515
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Re: I don't get the move

said by rexbinary See Profile :

Apple would still make money off the songs no matter what player they were on, plus people don't buy iPods for the 'lock in' as he stated. They buy them because they like them and work well, so removing the DRM wouldn't change that.
I believe that Steve Jobs has mentioned it numerous times that Apple doesn't make much off their music store. The big chunk of their share goes to recover operating expenses for that store, the rest goes to the record labels. iPods are Apple's bread and butter, that's what they are making the most money on these days.

And yes, I have an iPod and use it to play good old DRM-free MP3 files. If it didn't support them, I would have never even thought about getting one.
--
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Combat Chuck
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said by vanDSLuser See Profile :

Unless it's just fluff for PR purposes.
Does Itunes offer any non DRM'd music for sale (ala emusic)?

Consider that as you decide how honest Jobs is being about his desire to see DRM eliminated.
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Ctrl Alt Del
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Re: I don't get the move

said by Combat Chuck See Profile :

Does Itunes offer any non DRM'd music for sale (ala emusic)?

Consider that as you decide how honest Jobs is being about his desire to see DRM eliminated.
Does eMusic offer the same music that iTunes offers? No. The big four companies that Steve mentions do not sell music on eMusic.
--
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ssj4android
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Re: I don't get the move

But is there an option to sell music on iTunes without DRM? As far as I know, there is not.

Combat Chuck
Too Many Cannibals
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Re: I don't get the move

said by ssj4android See Profile :

But is there an option to sell music on iTunes without DRM? As far as I know, there is not.
That's exactly what I mean. If Jobs was so convinced DRM was an undesirable thing he wouldn't be forcing people selling via Itunes to use Fair Play at all, and AFAIK if you want to sell via Itunes you have to use FairPlay DRM.

And cause I know it's coming any mentions of technical barriers preventing the Itunes store from selling non DRM music are hogwash pure and simple.
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Revolution!!!... or some such nonsense.

Count Zero
MD2Be
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I think that Steve was pointing out that most people don't buy enough music from the iTunes Store to really force them to keep buying iPods (only 22 songs/ipod from iTS on average).

TK Junk Mail
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edit:
February 6th, @07:06PM

said by vanDSLuser See Profile :

Unless it's just fluff for PR purposes.

Now, don't get me wrong, I think DRM is for the birds, it just makes no sense to me why Apple would want to allow their music to be played on other players.
It may all be PR, related to the fact that several EU countries and now the whole EU is thinking of hauling Apple into court for monopoly practices. By throwing the blame on the Music companies(3 of the big 4 music companies are EU companies), he can shift the blame back to the EU. That is, he's telling them to clean their own house up before throwing stones at his windows.
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sporkme
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Re: I don't get the move

said by TK Junk Mail See Profile :

That is, he's telling them to clean their own house up before throwing stones at his windows.
No pun intended, of course.
Zorglub

join:2000-11-18
Fremont, CA

While one can question Jobs' motives

What he says is right. It'd a lot simpler if songs were DRM free. Buy it once, and play it wherever you want (PC, Ipod, car, cell phone). It's simple and it does not treat the customers as a bunch of thieves.

brooklynman4

join:2004-09-07
Brooklyn, NY

Re: While one can question Jobs' motives

Making room for hd technology maybe??

Da Geek Kid

join:2003-10-11
Mclean, VA

Steve Jobs the Hypocrite

hypocritically arrogant Steve says what??? He should take a look at his own company of locking hardware and software. He was hoping that RIAA unlocked the Hardware and their software(music)???


RedXII1234
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edit:
February 6th, @08:08PM

Re: Steve Jobs the Hypocrite

Some comparisons:

»Steve Jobs Would Eliminate DRM...

"A true visionary"
"He's got big ones"
"I want to have a baby with Steve!"

»Bill Gates: Ripping CDs Better Than DRM

"He's blind, or those are just dollar signs blocking his vision..."
"Zune and Vista has 'a ton of DRM'.. long live iTunes and iPod DRM!"
"His business must be failing to make a statement like that"

RadioDoc
Sortofadog
Premium,ExMod 2000-03
join:2000-05-11
Chicago, IL

Re: Steve Jobs the Hypocrite

Did that have a point?

Michieru
zzz zzz zzz
Premium
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Miami, FL
·Speakeasy

Re: Steve Jobs the Hypocrite

If you read it fast there is.

Basically if Bill says the same thing Steve says, Steve will obviously get way more credit than what Bill gates will say even if he was the second one to mention it and not the first.
--
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karlmarx

join:2006-09-18
Nashua, NH
·Fairpoint Communic..

The customer is the enemy

Thats the RIAA's take on it anyway. If they COULD go back in time, and create a DRM cd, thet would. They tried it with DAT, and it is/was a dead technology. They tried it with HDCD, and it's a dead technology. As long as the RIAA companies consider ALL their customers to be thieves, they will never unlock the doors. Remember, we are ALL thieves, unless we pay them every time we hear, or hum, or even think about their sold called 'intellectual property'

Bring it on **AssAsses, you can't stop the tides, and you'll only lose in the end..
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comcast_customer

@raf.com

my only problem is with price of songs..

I always pay for everything I want to get and can afford - and currently, the price of a single song from itunes is prohibitively expensive for me.

For something that I am going to listen to very infrequently and need a variety of, 1 dollar per song is too expensive.

I would agree on a much cheaper pricing per song (maybe like 10 cents/song), or possibly, unlimited DRM-free downloads while paying a subscription fee per month. Once I stop paying the subscription, I lose the right to download legit MP3's quickly (versus illegaly, which would waste my time, and my time's certainly more valuable than the monthly fee or 10 cents/song, so I won't do it illegaly anyway).

But I don't think this sinks in with the studios.. They think the world is out to pirate their music en masse.

That's where the disconnect is....

TigerNutz
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Re: my only problem is with price of songs..

said by comcast_customer :

I always pay for everything I want to get and can afford - and currently, the price of a single song from itunes is prohibitively expensive for me.

For something that I am going to listen to very infrequently and need a variety of, 1 dollar per song is too expensive.

I would agree on a much cheaper pricing per song (maybe like 10 cents/
Did I buy a QuarterPounder with fries from you today??

JAAulde
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Confirmation...

Steve's quote confirms what I suspected when making this comment a while back: »Re: "Want an iPhone? Beware the iHandcuffs"

The entertainment industries have made a mess of technology and the courts.
--
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insomniac84

join:2002-01-03
Schererville, IN

What a nice statement.

Too bad they are the ones making the most money off of drm right now and actions speak way louder than words. Steve Jobs is just embarassing himself with statements like this.

See 6 replies to this post
JSRoman
Premium
join:2005-03-10
Callahan, FL

Jobs has some big ones.

How about he let music purchased on Itunes to be played on other players besides iPods before he starts blaming record companies. What cojones!
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JAAulde
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Hagerstown, MD
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Re: Jobs has some big ones.

There is no standard for DRM. However, the entertainment industries will not allow media be sold via the Internet without it. So a company who wants to get in on making money out of the digital media distribution must develop a DRM scheme. But because there is no standard for DRM, it is not possible for there to be a level playing field amongst all digital media distributors and devices.

You cannot blame Apple for this. Apple, under threat of legal action, developed a DRM scheme and a player to work with it. What else do you want from them?

Don't like DRM and the way in which it limits you? Don't like how DRM screw up fair use? BLAME THE INDUSTRY THAT IS RAMMING DRM DOWN OUR THROATS.
--
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OZO
Premium
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Re: Jobs has some big ones.

Chicken and egg situation. If distributors did not rush to make money on creating channels supporting DRM we probably would not even know what DRM is. RIAA would offer another scheme (without DRM) to make its money.
--
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GoodyearMark
Premium
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Goodyear, AZ
·Cox HSI

Hmm.

I'm glad to see this article. Hopefully all those morons I'd like to flog with a wet noodle (that think this is Apple's fault) will read and understand that this is the music labels' fault instead.
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KrazyDawg

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edit:
February 6th, @09:16PM

Inaccurate

Some people buy a CD for only a few songs they like. Considering the fact that some CDs have about 15 songs on average, 20 billion songs sold from CDs averages out to 1.33 billion DRM free vs the less than 2 billion DRM.

YAWNoutLOUD

@comcast.net

Did someone die and leave Steve Jobs in charge of the world?

Steve Jobs is a bad joke IMNHO.

SK
The member formerly known as Cow
Premium
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Toronto
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Sneaky

To me, it seems like Dr. Jobs is signalling to the big-four that he will be selling some DRM-free music on iTunes. Let's see how this unfolds.
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Kilroy
Premium,MVM
join:2002-11-21
Sterling Heights, MI

Re: Sneaky

If iTunes starts selling DRM-free music, we need to support it to prove we want DRM-free music not crippled music.
--
How hard does DRM have to bite before business abandon it?

SK
The member formerly known as Cow
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Toronto
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·Rogers Hi-Speed

Re: Sneaky

That is why I support eMusic.
If Steve Jobs genuinely wants to go DRM-free, he can start by offering 30% of the publishers the option to sell DRM-free music. There's a lot of stuff that's available on both iTunes and eMusic. The difference is that iTMS sells DRMed 128 kbps AAC while eMusic sells 320 kbps MP3.
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ofacesig

join:2007-01-23
Flower Mound, TX

FINALLY

Steve Jobs has said something I agree with!
Forums » Steve Jobs Would Eliminate DRM...page: 1 · 2


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