FTC to Crack Down on ISP Speed Promises?
A regulatory push to eliminate 'up to' phrasing?
Australian regulators recently declared
they were going to crack down on any ISPs that used the much maligned "up to"
speed classification in advertising, since consumers are consistently complaining they never see the speed advertised. Tom Abate over at the San Francisco Chronicle reports
that the FTC may act to crack down on such misleading advertising, and he asks various providers about the practice. The FTC's warning as they prepare for hearings: "Are broadband providers providing what they say, and how can their subscribers and regulatory authorities determine whether or not they are providing what they say they are providing."
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MaxoYour tax dollars at work.Premium,VIP
If they ISPs are advertising "up to" speeds and delivering "up to speeds" then what's the problem? If they remove the "up to" terminology THEN it would be false and confusing advertising.
If the people in Australia can't understand plain English then maybe their public education system is the one that needs to step in, not the FTC.