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CBS Doubles Bandwidth For NCAA Playoffs
Institutes queue system to handle viewer demand
by Karl Bode Thursday 08-Mar-2007 tags: Video · business · bandwidth · content
This is the second year CBS has decided to offer free online viewing of the NCAA playoffs, and the company says they've doubled the amount of available bandwidth to handle game streams. They will, however, be limiting the number of connecting viewers to keep things running smoothly. Still, the company says they can handle some 300,000 simultaneous viewers, up from around 175,000 simultaneous viewers last year (when they made $4 million from the operation). While Mark Cuban has been wrong on a lot of things when it comes to broadband, he's been right on the fact that broadband video's weakness is its current inability to handle millions of live viewers.

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peerimpact

join:2005-11-07
Londonderry, VT

the Solution is Live p2p Streaming

Now if CBS used p2p to deliver that live stream like Zatoo does then they might be able to handle the load .

Viacom has signed with Joost a streaming p2p company recently and CBS and Viacom are owned by Sumner Redstone .Joost is working on delivering on live streaming in the near future.

tiger72
SexaT duorP
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Saint Louis, MO
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Re: the Solution is Live p2p Streaming

I have to agree. Free simulcasts like this are a great reason to use some sort of streaming P2P protocol, instead of the typical server-client method.
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acs12798

join:2006-03-13

Re: the Solution is Live p2p Streaming

The problem with using p2p for something like this is they(CBS) can't provide enough quality control, and many people with enough upload to watch the games on good quality may not have the download.

I would imagine they considered the option, and for those, as well as other reasons(possibly legal) decided to serve it themselves. Besides, according to the synopsis they are making money on it, so its not like it hurting them.

yeehaa

@optonline.net

that weird

I thought a company like CBS would use Limelight Networks, Vitalstream, or Akamai, not an in house solution.

NOCMan
MacChatter
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join:2004-09-30
Colorado Springs, CO

Multicast!

Come on multicast the stream.

Anyone remember when Victoria Secret tried and nearly killed the internet.

Talk about clogged tubes.
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upidstay

@bellsouth.net

Inhouse? In da House?

Someone needs to tell SONY, Apple and Microsoft that but...

Vathral
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join:2002-08-26

Mark Cuban

oh boy. when it comes to online media, hes freaking everywhere -_-

dvd536
as Mr. Pink as they come
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join:2001-04-27
Phoenix, AZ
kudos:4

Why?

Don't people just turn it on, on the boob tube?
Oh yeah, i'd rather watch it on a postage stamp sized window than on my bigscreen TV(of course that assumes I like basketball which I don't)
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antdude
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Re: Why?

said by dvd536:

Don't people just turn it on, on the boob tube?
Oh yeah, i'd rather watch it on a postage stamp sized window than on my bigscreen TV(of course that assumes I like basketball which I don't)
How about at work?
BIGHUSKER

join:2002-01-20
Minneapolis, MN
said by dvd536:

Don't people just turn it on, on the boob tube?
Oh yeah, i'd rather watch it on a postage stamp sized window than on my bigscreen TV(of course that assumes I like basketball which I don't)
Because you can watch games that you normally wouldn't be able to see. During the first round there are as many as 3 or 4 games going on at the same time.

And I don't know how long it's been since you've tried streaming video, but "postage stamp sized" streaming video went out of style back in the late 90's. You can get a watchable full-screen picture these days. I've watched games on this service the past two years and did just that.
powerNglory

join:2006-12-19
United State

2 edits

Re: Why?

They are full screen however by going full screen they become a pixelated mess. Though the NCAA one is free so it doesn't bother me.

I have used both the Full Court and Gameplan packages via ESPN's website (prior to when I had digital cable so that was my only option) and it was better to watch them in the smaller window which is still a decent size. It was smaller but I liked the clarity compared to full screen.

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