Apple Eyeing Wireless Broadband?
'Two Sources' say company may bid in 700mhz auction...
by Karl Bode 01:45PM Monday Sep 10 2007 Tipped by FFH
Apple may have bigger aspirations than offering iPhone service over AT&T's clunky
EDGE wireless broadband network. Business Week
floats the rumor that the company has been considering jumping into the 700Mhz wireless broadband spectrum auction early next year. That spectrum holds the potential for a third pipe of wireless broadband competition.
Two sources tell BusinessWeek that Steve Jobs & Co. have studied the implications of joining the auction, which will be held Jan. 16. The winners will get rights to use the spectrum that analog TV broadcasters are handing back to the government in 2009, given their mandated move to digital television.
The piece then goes on to note that the company is actually leaning against
participating in the auction. Not because of a lack of funds, but because the company would "be on the hook for the massive operational headaches that go with provisioning traffic, activating new subscribers, and fielding their angry calls when service glitches occur."
If Apple does choose to jump into the battle for such prized spectrum, they're likely to run into the same problem Google has been complaining about
; namely, that incumbent operators dominate the process, making it nearly impossible for new entrants to succeed. But what about a coalition of companies including Apple?