In order to gain government approval for its acquisition of BellSouth, AT&T was allowed to conveniently author their own merger conditions (pdf), which the FCC boldly stated they probably wouldn't enforce anyway. Among them was the promise that they'd offer $10 DSL and "naked" (aka standalone, no landline) DSL service territory-wide.

AT&T began offering $10 768kbps DSL to comply, though they neither announced or advertised the price point in the hopes that nobody would notice. AT&T's new CEO informed the press that AT&T didn't advertise the tier because nobody wants it.

As for naked DSL, the company had twelve months from the date of merger approval to offer stand alone 768kbps DSL service for no more than $20. This has yet to be offered to consumers. The company is offering a variety of new naked DSL options, but they aren't consistent across markets.

It is offered in California to comply with conditions of the SBC acquisition of AT&T, though for a dollar more than the DSL & landline bundle. AT&T at the time said setting that price was "a way to let customers know that buying several services at the same time is always the best value."

(Force bundling landline & DSL) is an old mind-set. We need to get over it. -AT&T CEO Randall Stephenson

In August, BellSouth users on Ultra or faster tiers discovered they could get naked DSL if they called up and asked for "bundle 96." In September, our users in Connecticut noticed they could get 1.5Mbps naked DSL for $23.99, or 3Mbps naked DSL for $28.99. Most users were confused until an AT&T insider finally leaked the exact order process:At the time, this appeared to only work in a certain number of markets. CNET is now claiming you can order it in the following states: AL, AR, CA, CT, FL, GA, IN, IL, KY, LA, MI, MO, OH, NC NV, SC, TN, TX. We'd be interested to hear your order success or failure stories in the comment section below.