ABC, CBS Fox Join Hulu In Blocking Google TV
Welcome to the new, fractured, half-insane Internet
As we've been covering, Hulu recently thought it would be a brilliant idea to block Google TV devices
(be it the Logitech Revue or GoogleTV-embedded Sony TVs) from accessing Hulu.com -- in turn blocking millions of potential ad viewers. Given Hulu has made it clear
they're simply an extension of broadcaster desire, it's not too surprising to see the major networks now also blocking GoogleTV viewers
from accessing their content and ads. Why fight against a natural evolution of the set top? Fear
"Everybody knows the lock that Google has on Internet traffic in terms of advertising. If you take that model and you extend it to television, suddenly Google's power becomes enormous in the advertising space and the broadcasters don't like that idea," Baker said. Google said in a statement that its new Google TV service "enables access to all the Web content you already get today on your phone and PC, but it is ultimately the content owner's choice to restrict users from accessing their content on the platform."
Between retransmission disputes shifting into the Internet space
, walled gardens, and business models that restrict what content you can see based on your ISP
, things are fracturing as broadcasters and cable try to force an open Internet into their closed, gated and locked business model vision. Fortunately for consumers, any effort to block what's essentially browsers accessing Internet content
is destined to fail, though the evolution away from old business models won't be pretty to watch.