ABC's New Online Restrictions Drive Users to Piracy
As few weeks ago, ABC made the curious decision to make their content more difficult for consumers to watch, making customers wait eight days to watch new episodes online
-- unless you have a cable subscription and
ABC had struck an arrangement with your specific ISP. Not too surprisingly then, data suggests that the downloading of some specific ABC titles skyrocketed to the tune of 600%
Research by Tru Optik shows that the number of BitTorrent downloads for Marvel’s Agents of S.H.I.E.L.D.‘s winter premiere skyrocketed. The show saw a near 600% spike in United States downloads compared to previous episodes. The increase can in part be explained by the streaming delay, as there was no significant increase in regular TV ratings or talk about the show on social media.
That the refusal to make content available easily and inexpensively to customers drives people to piracy is a lesson the entertainment and broadcast industry simply refuses to learn. Instead of greater availability, we keep seeing ever-more fractured catalogs and greater restrictions, all in the false belief they're protecting legacy TV revenues from inevitable evolution. Instead, the policies drive users to the very piracy options broadcasters proudly proclaim they're immensely dedicated to thwarting.
At this point At this point, I'm confident they'll never learn. They're just far to stubborn and arrogant. Netflix, Amazon and Youtube are our only hope, but they won't be the only players in this new game.
Once people really start to take notice of the success Netflix is having, they'll want in on that too. And with more and more streaming capable boxes out there, the big content providers should be quite scared. But their arrogance screws them.
Re: At this point Hulu Plus isn't exactly as big as Netflix is. As of September 2013, Netflix had 31.2 million subscribers in the US. Meanwhile, Hulu Plus, as of December, had 5 million subscribers. Putting the show on Netflix would have a much bigger impact than putting it on Hulu Plus.
| The point of the article is that there was a cheap, legitimate alternative: ABC's website. They drastically altered that alternative (unless you had a certain cable provider and a certain ISP) and piracy rates skyrocketed.|
I think The Oatmeal's take on this fits perfectly: »theoatmeal.com/comics/game_of_thrones
The easier you make it for people to view your content, the lower piracy will get. However, if you make it harder for people to view your content or make it too expensive for them (in the Game of Thrones example, requiring a cable TV plus HBO subscription just to view 1 show), people will either do without your show (the option I'd personally recommend) or would pirate it.
Getting back to the S.H.I.E.L.D. show, I had forgotten to DVR the first few episodes. I went to look for them via legitimate online sources, but found nothing. I even kept DVRing the following episodes so I could catch up. At some point, however, I gave up and deleted the shows that were hogging my DVR's drive. As much as I want to watch the show, I'll do without until it's on Netflix - if I'm still interested in it by then.
Re: At this point
said by Jason Levine:^^2nd^^ especially the bold part.
As much as I want to watch the show, I'll do without until it's on Netflix - if I'm still interested in it by then.
Re: At this point No, it doesn't mean it needs to be free. However, my funds are limited. Right now, I'm paying for Cable TV (only because they gave me a good deal - otherwise we would have cancelled it for being too expensive), Netflix, and Amazon Prime (partly for videos, but mostly for the free shipping). I don't have unlimited cash and so things get prioritized.
In my case, this means that when I miss the first few episodes of a show that I may or may not like, I'm probably just going to drop it. Perhaps I'll catch up if it goes to Netflix or DVD (via library rentals), but I'm not going to pay extra money for a show before I decide whether or not I like it. Had those missed episodes been available via my already paid-for options (Netflix, Amazon Prime, Cable VOD), I could have caught up without paying any additional money and continued watching the show.
Of course, I'm only one person, but how many other people like me are out there? More importantly, how many other people are out there in similar situations as mine but without any qualms about pirating the program? Judging by the increase in piracy of this show, quite a lot.
I'm not saying that ABC should have kept all of the episodes on their website for free, without ads, for all time. However, putting up the last episode or two (even with some ads) would have helped to keep fans coming back to the show. Instead, they made it harder to view the show and this led to an increased piracy rate.
| |Simba7I Void Warranties
They will *NEVER* learn We have been watching Agents of S.H.I.E.L.D before the week-long delay and we were perfectly fine with the commercials every 10 minutes (or so). It's like watching it on broadcast, which we can barely receive here (can't put up an external antenna).
So, now we have to go to other, non-legitimate sites that we have to practically firewall the crap out of due to the "questionable" ads and possible exploits they try to pull on our systems (ESET SS7 saved our butts there).
It seems like they will never learn, no matter how many times it has been proven. All this does is tick off the viewers, which is never a good thing.
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Re: They will *NEVER* learn
said by Corehhi:Great info. Just looking at it, it doesn't seem to be much better than just getting from my local ISP, but it's great to know about these kind of things.
Try USTV.....legal and has the basic broadcast stations.
Thanks for the info!
| |MoracCat godReviews:
This proves people don't want to pay for content The linked article says that the episodes are still available next day for Hulu Plus subscribers, but people would rather seek out pirated copies than dish out $9 a month for Hulu Plus or buy a season pass on Amazon.
What this basically shows is that if people can't get what they want for free, when they want it, they will pirate. I don't see how Netlfix, et al will help against that.
| || The other reason Hulu gets a bad rap is due to ownership. Alot of people do not like Comcast/NBC/Fox/Disney. They took what could have been a game changer, and gimped it.|
I remember growing up back in the days (In South Africa), we have 3 or 4 broadcast channels over the air that you paid a TV license yearly for (was a small amount, kinda like the taxes they put on blank media), and those channels still had ads, lots of them.
Then there was the "paid tv", M-NET (over the air still but scrambled). You paid monthly, but there were no ads during the shows, a few ads between the shows since most hour shows are really just 40 to 45 min long).
That is what pisses me off here, I don't mind the ads on over the air broadcasts, but considering how much we pay for cable, they really need fewer ads during those shows..
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·Verizon Online DSL
My Two Cents As far as I'm concerned, they're cutting off their nose to spite their face. I have the attention span of a gnat. If I can't access their programming when I'm interested in watching it, I'm moving on to something else and they've lost my eyes on their product.