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AT&T Discontinues the 'Facebook Phone'
HTC First Has Brief and Unsuccessful Life
by Karl Bode 08:32AM Tuesday May 14 2013
AT&T is pulling the plug on selling the HTC First (aka the "Facebook phone") after the device failed to interest consumers. An anonymous source at AT&T tells the Boy Genius Report that the device is being discontinued by AT&T with all unsold stock being returned to HTC. Sales were so tepid that AT&T reduced the price to $0.99 just a month after the phone launched, and even that didn't attract buyers -- with just 15,000 units moved after the price cut around a week ago. It's unclear if the phone's rather mundane specs -- or the obnoxiously tight integration with Facebook -- were to blame for the phone's failings.

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gigahurtz
Premium
join:2001-10-20
Palm Coast, FL

1 recommendation

Facebook is not a brand people want to pay for.

Facebook is much better off refining their apps for Android/iPhone/Windows Phone and Blackberry. They are not brand recognizable enough to start a new craze in phones. This was a failure from the start and everyone knew it.
xenophon

join:2007-09-17

Re: Facebook is not a brand people want to pay for.

Yeah, Disney and ESPN tried it and failed. Phones are multi use devices. Nobody wants to tie it down to one brand. Just build a killer app for the major smartphones.

FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: Facebook is not a brand people want to pay for.

said by xenophon:

Yeah, Disney and ESPN tried it and failed. Phones are multi use devices. Nobody wants to tie it down to one brand. Just build a killer app for the major smartphones.

The Facebook Phone could be gotten as a standalone app for a number of recent smartphones. And nobody wanted it on their phone either. A phone where it was the default UI was a loser from the get go.
--
"If you want to anger a conservative lie to him.
If you want to anger a liberal tell him the truth."

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
Exactly. Facebook can provide a UI or a launcher if they wish, but it just needs to be a consumer choice on their own device.

Myspace

@myvzw.com

No

I rather pay $1000 for a phone that can't get facebook than a $1 FB phone. FB obsessed a-holes need to get a real life rather than take pics of their meals and post it.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

1 edit

Re: No

Don't look at their pics. I don't get the Facebook thing, but I'm not going to knock other people for doing what appears to me to be a huge time suck. If they want to drown in Facebook and all of the issues that revolve around it, then they can have at it. As for paying $1K vs $1 for a phone, I doubt any rational consumer would go for that deal, including you.

As for this phone, yes, just about everyone thought it would be received with a "ho-hum" except for apparently Facebook and HTC. AT&T was probably hoping that the Facebook moniker would help move inventory and generate new subs. Facebook continues to push it's intrusive content further into people's faces. I get why, but I think it will eventually undo the brand and the company.

SysOp

join:2001-04-18
Douglasville, GA
Reviews:
·MetroPCS

4 edits

HTC Reddit Phone! For everything you don't say on facebook

I think with a new rom it's a nice phone . I always remove facebook apps from phones. For the price it has a nice screen. Good amount of ram and storage. And you know I like super ips over amoled. Here are the specs if anyone wants to check out the phone with or wihout face book. »m.gsmarena.com/htc_first-5395.php

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

The very first app I removed

... from my phone was Facebook.

Why the hell would anyone want a phone actually dedicated to Facebook intrusion?

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

I only have 38 friends on Facebook

I only have 38 friend on Facebook and they're all my buddies I went through school with. And being special needs I was bounced from school to school although most up us ended up at the same high school.

Some my friends are friends of my friends and I've known them back then.

I would rather have Facebook as an App on my iPhone as opposed to a dedicated device. If Facebook goes the way of MySpace, I would not want to be stuck in a 2 year contract with that device.
--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner and I currently have DirecTV. They are much better than broadcast TV.

I have not and will not cut the cord.

inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK

Well people can stop bagging on Kin and Kin2

This phone takes the new crown for being pulled the fastest! What a total and abysmal flop!
--
"WHEN THE LAUGH TRACK STARTS THEN THE FUN STARTS!"
i2Fuzzy

join:2009-02-25
Fort Worth, TX

Just to point out...

This phone is mostly stock Android under the Facebook home screen. Install another launcher, and this phone is actually a really great mid-range phone without a lot of manufacturer bloat.
--
Ali
Check Point Certified Security Expert
exRolmman

join:2010-02-11
Wilmington, NC

Second time a "Facebook" phone has fizzled

Does anyone remember the AT&T phone that had a dedicated "blue" Facebook button?? It was the " Status " by HTC. Seems like AT&T and HTC would not repeat the past.

Anon5368558

@sbcglobal.net

Also lack of publicity

I work selling cell phones and I didn't even know this phone existed until these announcements about it being killed off. Granted it's not a phone we sold in the AT&T section of our kiosk, but still.

wmcbrine
213 251 145 96

join:2002-12-30
Laurel, MD
kudos:1

Re: Also lack of publicity

It made the local TV news here, which to me suggests that they publicized it a lot... but the story just left me wondering "What's the point?". You take a phone, put a Facebook app on it, and then... what?
--
09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

An opportunity exists.

Purchase the stock very cheaply, and put new ROM's on them and you have a decent phone for dirt cheap.