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AT&T Downplays T-Mobile Pricing, Wi-Fi Calling Push

On the heels of T-Mobile's announcement last week that they've started a heavy push toward Wi-Fi calling, AT&T says they'll also be offering Wi-Fi calling starting in 2015. AT&T Mobility CEO Ralph de la Vega stated last week the company will be offering it next year, but hasn't been in a rush because, they claim, their network coverage is good enough (unlike T-Mobile's, the CEO implied).

That wasn't the only shot AT&T at T-Mobile last week, the CEO claiming that recent offers by T-Mobile that boost data allotments for a limited time (an extra gig or two during your current contract period) aren't something users want:

quote:
"Those exploding offers -- customers hate those offers," de la Vega said Friday. "Unless they change their mind, we won't offer those kinds of promotions."..."The prices you have are the ones you see," he said. Regarding the promotional plans from rivals, he said, "Those who buy them will have interesting times when they expire."
AT&T continues to downplay T-Mobile's disruption at every possible opportunity, de la Vega also pointing out that AT&T's postpaid customer churn rate sits at around 1%. T-Mobile CEO John Legere's response was, meanwhile, very much in character for the outspoken CEO:


Most recommended from 49 comments



IPPlanMan
Holy Cable Modem Batman
join:2000-09-20
Washington, DC

3 edits

3 recommendations

IPPlanMan

Member

T-Mobile is driving the whole industry...

The Uncarrier initiatives have been good for everyone, whether you're a T-Mobile customer or not.

Since they've started... we've seen:
Uncarrier 1.0: Simple Choice, which decoupled the cost of the device from the service. The end of contracts. No overages, but throttles at a set amount: 1GB/3GB/5GB. Unlimited/Unthrottled data plan also available.
Uncarrier 2.0: JUMP upgrades, which allows you to upgrade your phone two times per year and includes insurance
Uncarrier 3.0: Free international roaming for texts/data.
Uncarrier 3.5: 200MB/month of free data for tablets for life. Tablet financing with 0 down
Uncarrier 4.0: Will pay off your ETF up to $350/line and up to $300 for a device for 5 lines.
Uncarrier 4.5: Cheaper simple starter plans with no overages. Data sold in additional packs. Cellular capable tablets sold for WiFi prices.
Uncarrier 5.0: T-Mobile Test Drive so you can test out an iPhone 5S on its network for a week. No strings.
Uncarrier 6.0: Music Freedom. Unlimited streaming from this list: »www.t-mobile.com/offer/f ··· ing.html
Uncarrier 7.0: Wi-Fi Unleashed: Agreement with Gogo Inflight Internet to provide free text messages and visual voicemail to T-Mobile customers on Gogo-equipped U.S. flights. All customers made eligible to upgrade to a device that supports Wi-Fi Calling through JUMP. The T-Mobile Personal CellSpot home router (802.11ac) will allow users to make calls from their home using a broadband connection. Available for free with $25 refundable deposit. Nationwide WiFi calling (first USA launch partner for iPhone 6) and VoLTE launched and supported. Overseas Wi-Fi calling to United States is now free.

Hopefully there's an Uncarrier 8.0 in the works. Ralph is a bit nervous... I can tell.

MTBikerChris
Premium Member
join:2001-08-28
Erie, CO

1 edit

2 recommendations

MTBikerChris

Premium Member

John Legere Is awesome !

Love what he is doing to the others to keep them on there toes ! Keep it up TMO