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AT&T Has Already Scrapped Offer to Pay Your ETF
by Karl Bode 09:36AM Tuesday Feb 04 2014
In an attempt to steal the press spotlight from then yet unannounced (but leaked) T-Mobile plans to offer to pay new customers' former ETFs, AT&T engaged in some PR patty cake back on January 3. The company pre-emptively announced a similar promotion of their own, offering users a "promotion card of up to $250" (only if you traded in a fairly recent phone) and additional $200 credit per line for switching to AT&T.

One month later and AT&T has scrapped the promotion, noting it expired on January 31 -- running less than a month. It didn't take long for T-Mobile CEO John Legere to quickly take to Twitter to make fun of AT&T.
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Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1

2 recommendations

At this point you screw with them

Partner with LucasArts and give out little death star plushies.

Integrate that marketing campaign man.
TBBroadband

join:2012-10-26
Fremont, OH

Re: At this point you screw with them

LucasArts is Disney now but the company is shut down.

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
kudos:1

Legere pokes the bear

You have to give Legere credit, he called att out, they backed down rather quickly.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

T-Mobile is bringing the hurt

T-Mobile is bringing the hurt. AT&T better keep at it.

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1

4 recommendations

Re: T-Mobile is bringing the hurt

Too bad T-Mobile has no network and whatever coverage it has the signal can't penetrate a piece of paper or I would switch to them.

tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
kudos:1

2 recommendations

Re: T-Mobile is bringing the hurt

seems to work for 40 million customers. If they don't live in rural areas (coverage) or urban areas near buildings, I wonder where they are!
TBBroadband

join:2012-10-26
Fremont, OH
my old TMO phone worked great in Pittsburgh when I would visit. Worked great in every city I was ever in.
BosstonesOwn

join:2002-12-15
Wakefield, MA
Reviews:
·Verizon FiOS
Why don't people get this yet... TMO is an urban carrier. They are looking to cover the most people with the lowest investment, they are buying tower space as fast as they can.

I have freinds who work for TMO and I can tell you they are furiously looking at tower space deals !
--
"It's always funny until someone gets hurt......and then it's absolutely friggin' hysterical!"
jjeffeory

join:2002-12-04
USA
Works great for me.
MrBungle87

join:2013-01-18
Durham, NC
So that must be why no one uses T-Mo and their customer base hasn't been on the upswing lately, right? BECAUSE THEIR SERVICE IS SO TERRIBLE LOL. I mean, if YOU say it it must be true!
snarf7

join:2013-08-31
Weird seems for work great for me and 40 million others

Have you tried it yet

hello123454
Premium
join:2002-02-02
Wilmington, DE
kudos:1

What's wrong with this guy?

As a CEO I would never post anything below the belt like he did. It sounds like this guy is still in high school with the cheap blows. If I were a T-Mobile customer I'd have to call in and let them know how unprofessional their CEO is. Lines like #doingitwrong show he is trying way too hard to be cool on twitter. No one ever questions these things. If what AT&T did was so bad won't it speak for itself? By pointing it out it makes you look like you're desperate.
medbuyer

join:2003-11-20
kudos:4

2 recommendations

Re: What's wrong with this guy?

said by hello123454:

As a CEO I would never post anything below the belt like he did. It sounds like this guy is still in high school with the cheap blows. If I were a T-Mobile customer I'd have to call in and let them know how unprofessional their CEO is. Lines like #doingitwrong show he is trying way too hard to be cool on twitter. No one ever questions these things. If what AT&T did was so bad won't it speak for itself? By pointing it out it makes you look like you're desperate.

that's exactly what drove AT&T to back out...if it weren't for him and his marketing strategies, people would probably be still paying an arm and a leg for AT&T service...or at least think about moving..

you remind me of that superbowl commercial of WeatherTech...

"you can't do that"...

»youtu.be/7wTJwiPWb6I

hello123454
Premium
join:2002-02-02
Wilmington, DE
kudos:1

Re: What's wrong with this guy?

Posting that on Twitter is hardly a marketing strategy lol...
It's a grown adult being childish at best.

If prices are too high then people will leave. No one is forced to buy cell service from a carrier they don't like. Why didn't these people choose TMO to begin with?

And I don't believe for a minute AT&T backed out because of a CEO saying something. If they did then they gave up too easily and paid attention to the wrong things.
Network Guy
Premium
join:2000-08-25
New York
kudos:2
Reviews:
·T-Mobile US
·Optimum Online

Re: What's wrong with this guy?

If that bothers you, don't patronize them.

The stupid AT&T commercials with the man in a suit sitting with kids discussing "Why bigger is better" are clearly targetting the idiot soccer moms.

Legere's "hip" demeanor in the Tweetersphere sounds to me like he knows what the majority of his most profitable customers are. Here's a hint; one normally finds them out there wearing saggy pants.
medbuyer

join:2003-11-20
kudos:4

3 edits

Re: What's wrong with this guy?

said by hello123454:

Posting that on Twitter is hardly a marketing strategy lol...
It's a grown adult being childish at best.

If prices are too high then people will leave. No one is forced to buy cell service from a carrier they don't like. Why didn't these people choose TMO to begin with?

I didn't say that twitter post was a marketing gig. I was referring to their real marketing strategy.

Sadly also, people just don't leave because of high prices. Some of them have been manipulated to begin with. Fed the wrong or misleading info. which corporations are widely using to lure customers.

You obviously think like Randall..."I won't tweet because it's childish" or "Here are my prices, they are excellent in every way"...and that thinking my friend is what's lining AT&T's pockets with billions..imagine...paying the same price of service even if the 2 year contract has lapsed, making those subsidies pure profits.

said by Network Guy:

Legere's "hip" demeanor in the Tweetersphere sounds to me like he knows what the majority of his most profitable customers are. Here's a hint; one normally finds them out there wearing saggy pants.

I guess we both wear saggy pants? I do have the same $30 "walmart" plan that you have.
Network Guy
Premium
join:2000-08-25
New York
kudos:2
Reviews:
·T-Mobile US
·Optimum Online

Re: What's wrong with this guy?

said by medbuyer:

I guess we both wear saggy pants? I do have the same $30 "walmart" plan that you have.

I think you missed the part about "profitable" customer.

Mizzat
Will post for thumbs
Premium
join:2003-05-03
Atlanta, GA
kudos:1
Teenagers are the most profitable? Only if they are on a family plan. Families spend much more than some dude with a phone and tablet in his backpack.
elefante72

join:2010-12-03
East Amherst, NY
First if you think the CEO is tweeting that you are highly delusional. It's being done by some 20-something in social marketing.

I've watched more than one CEO struggle w/ using anything more complex than a flip phone and I'm talking phone executives also.

In any case, for those who watch twitter and get a rise out of it, it does the job.

Twitters whole existence is to "trend" or get the most eyeballs on a tweet, not accuracy or even in many times an actual point across. So to do that, you can't be boring OR accurate, it has to be "headline news" otherwise it gets drown out by heroine addicts or children driving the Lambos down the strip.

hello123454
Premium
join:2002-02-02
Wilmington, DE
kudos:1

1 edit

Re: What's wrong with this guy?

Even if he isn't the guy tweeting he is speaking on behalf and representing him. Trust me he has full control over what is said on Twitter. There is a certain professionlism you are expected to have as a CEO making a public statement. Why did he even have to post about it if it was such a big deal? Hell I would say it's a negative in the sense that he even mentioned a competitor. If you have to say things a certain way on twitter then I don't think it's worth it. I'll take being myself over being a celebrity just to try to manipulate the sheeple any day.
Expand your moderator at work
medbuyer

join:2003-11-20
kudos:4

Re: What's wrong with this guy?

said by hello123454:

I never said it was out of the norm that he tweeted. There is a certain professionlism you are expected to have as a CEO making a public statement. Why did he even have to post about it if it was such a big deal? Hell I would say it's a negative in the sense that he even mentioned a competitor. If you have to say things a certain way on twitter then I don't think it's worth it. I'll take being myself over being a celebrity just to try to manipulate the sheeple any day.

Obviously his level of professionalism is working towards Tmobile's goals.

What's funny is that Randall's professionalism is making AT&T re-think their marketing strategies to compete with Tmobile and or save face from the misleading or such manipulative practices they've been so accustomed to.

said by hello123454:

Hell I would say it's a negative in the sense that he even mentioned a competitor.

this line reminded me of Sodastream's banned commercial as it was deemed too sexy when in fact, the last line Scarlett uttered was the dead giveaway that they didn't want Pepsi or Coke to back out as sponsors.

»youtu.be/zxq4ziu-wrI

ShootToThril
Tell The Truth
Premium
join:2004-06-07
Sherman Oaks, CA

Re: What's wrong with this guy?

The commercial was banned due pressure from the "Arab World" as the company factory is located in the west bank of the occupied terittories in Israel / Gaza.
medbuyer

join:2003-11-20
kudos:4

Re: What's wrong with this guy?

said by ShootToThril:

The commercial was banned due pressure from the "Arab World" as the company factory is located in the west bank of the occupied terittories in Israel / Gaza.

I'm not going to go that route...but here's a quick search...

»lmgtfy.com/?q=why+was+sodastream+ad+banned

"The brand got the first draft of its Super Bowl ad banned two years in a row for directly attacking Coca-Cola and Pepsi, two major Super Bowl sponsors.

Read more: »www.businessinsider.com/sodastre···SYUjrMX"

amarryat
Verizon FiOS

join:2005-05-02
Marshfield, MA
Reviews:
·Verizon FiOS
said by elefante72:

First if you think the CEO is tweeting that you are highly delusional. It's being done by some 20-something in social marketing.

I wouldn't be surprised if he's the one doing the tweeting. Follow him and you'll see. I bet he's a bit more tech savvy then the CEO's you've watched.

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
kudos:4

2 recommendations

said by hello123454:

Posting that on Twitter is hardly a marketing strategy lol...
It's a grown adult being childish at best.

If prices are too high then people will leave. No one is forced to buy cell service from a carrier they don't like. Why didn't these people choose TMO to begin with?

And I don't believe for a minute AT&T backed out because of a CEO saying something. If they did then they gave up too easily and paid attention to the wrong things.

It has everyone here talking about it as well as being posted on major websites. I would say mission accomplished.
--
"So, Lone Starr, now you see that evil will always triumph because good is dumb."

Have you been touched by his noodly appendage? »www.venganza.org

jseymour

join:2009-12-11
Waterford, MI

Re: What's wrong with this guy?

said by ptrowski:

It has everyone here talking about it as well as being posted on major websites. I would say mission accomplished.

Gee, ya don't suppose that maybe that was the plan, do you?

Jim

Simba7
I Void Warranties

join:2003-03-24
Billings, MT
said by hello123454:

Posting that on Twitter is hardly a marketing strategy lol...
It's a grown adult being childish at best.

Apple was going this for years with their commercials. This is nothing different. Once your commercials program your audiences to "Think Different", they're under your control.

amarryat
Verizon FiOS

join:2005-05-02
Marshfield, MA
Reviews:
·Verizon FiOS
said by hello123454:

Posting that on Twitter is hardly a marketing strategy lol...

Then again, with all the press it's received, maybe it's a great strategy.

Steve B
Premium
join:2004-08-02
Seattle, WA
said by hello123454:

As a CEO I would never post anything below the belt like he did. It sounds like this guy is still in high school with the cheap blows. If I were a T-Mobile customer I'd have to call in and let them know how unprofessional their CEO is. Lines like #doingitwrong show he is trying way too hard to be cool on twitter. No one ever questions these things. If what AT&T did was so bad won't it speak for itself? By pointing it out it makes you look like you're desperate.

The thing is, what Legere and people are doing is working quite well for them. I like the fact that he uses social media because it really makes him seem like someone most people can actually relate to and not some stuffy executive. It also makes him seem modern and in-touch with the latest and greatest. The fact that AT&T is reacting means he's doing something right. I am an AT&T customer myself. Because of Legere and his actions with Uncarrier, I have now scored a better plan that has saved me money with AT&T. This is what competition is all about. How Legere is doing it is clearly working.
biochemistry

join:2003-05-09
92361
AT&T are babies, too. They kicked him out of their CES party.
--
Unicorns! Show ponies! Where's the beef?!
itguy05

join:2005-06-17
Carlisle, PA
said by hello123454:

As a CEO I would never post anything below the belt like he did. It sounds like this guy is still in high school with the cheap blows. If I were a T-Mobile customer I'd have to call in and let them know how unprofessional their CEO is. Lines like #doingitwrong show he is trying way too hard to be cool on twitter. No one ever questions these things. If what AT&T did was so bad won't it speak for itself? By pointing it out it makes you look like you're desperate.

I actually like his way of doing things. We're far too Panzy PC these days and afraid to call people out.

I'm seriously thinking of trying out T-Mo when my Verizon contract is up in June because of him. Also because I'm tired of Sharing My Paycheck with Verizon. Only thing may be home coverage bit We'll see.

THXULTRA

@mooseintl.org

Re: What's wrong with this guy?

Switch now t-mobile will pay your ETF. You can do wifi calling at home works great. I dumped AT&T and don't have a single regret... If you live in a urban area coverage is great. Haven't tried my phone in rural areas but rarely go to any so not too concerned... AT&T and Verizon are complete crooks with there current plans.

Alakar
Facts do not cease to exist when ignored

join:2001-03-23
Milwaukee, WI
said by hello123454:

As a CEO I would never post anything below the belt like he did.

Which is why you're not CEO.
--
"Necessity is the plea for every infringement of human freedom; it is the argument of tyrants; it is the creed of slaves." William Pitt the Younger

haris1993

@comcast.net
Don't you just sound like voice of net neutrality??? Lmao this guy

Eddy120876

join:2009-02-16
Bronx, NY

So T-mobile is smacking ATT...good!!!

A few months ago I got into a rather unusual discussion here in DSL. One fellow kept defending ATT saying well ATT is better because Now they are matching T-mob and i stated that is going to be short lived.....I guess ATT proved me right LOL. Keep it up Mr Legere put the hurting to ATT.

Luc123

@rr.com

T-Mobile CEO John Legere

Certainly his comments are not subtle and might resemble a high school bully, but Thanks to him and his new aggressive offers, before my 2 month trip to Italy, I switched to T-Mobile. I paid nothing extra for web-based calls to The United States nothing for txt messages sent and received. They also offered 2 GB of data. It was about $70 and it worked very well.

When I was with AT&T I was forced to buy their "International Plan" in addition to my already very expensive monthly plan. I remember when AT&T wanted to buy T-Mobile among the other things they said they would not fire anyone at T-Mobile and how it would be better off for everyone.

So glad they were not allowed. More competition always benefits the costumers. People are annoyed at John Legere and his behavior, but it is quite ironic that the same people love to be constantly lied to by AT&T.
wiegeit02

join:2014-01-06

Randall, call the Whaabulance. LOL

The thing is, what Legere and people are doing is working quite well for them. I like the fact that he uses social media because it really makes him seem like someone most people can actually relate to and not some stuffy executive. It also makes him seem modern and in-touch with the latest and greatest. The fact that AT&T is reacting means he's doing something right. I am an AT&T customer myself. Because of Legere and his actions with Uncarrier, I have now scored a better plan that has saved me money with AT&T. This is what competition is all about. How Legere is doing it is clearly working.

The fact is that this kind of strategy is effective, and if it benefits the consumer so much the better, ATT and other have become too comfortable with their
semi monopoly in the marketplace.

Randall stop crying and start being more customer oriented. The time of short
term profit and short term thinking is past.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

T, your offer was weak anyway.

last time i checked, $100 is A LOT less than $350.
* y a w n *
--
Despises any post with strings.

cork1958
Cork
Premium
join:2000-02-26

Glad AT&T isn't in my area!

All I can say about AT&T is I'm VERY glad they don't serve my area!

I wouldn't use them even if they were the ONLY one in my area either. One of a few companies that just makes me want to barf with the way it's ran!!

I've had T-Mobile before and it worked great, except for at my house, which isn't anything new as none of the 4 different wireless carriers I've had work great here, at least not for talking on phone. Texting has always worked fine though.
--
The Firefox alternative.
»www.mozilla.org/projects/seamonkey/