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AT&T Launches 1 Gbps Gigapower in Cupertino

AT&T's deployment of its faster 1 Gbps "Gigapower" service continued this week with the announcement that the company is now offering the speedy option in parts of Apple's hometown of Cuppertino, California. According to the company's announcement, the service should be available to order today -- though AT&T doesn't specifically note which parts of Cupertino will be getting the service. Historically, Gigapower is being aimed at a limited number of higher-end housing developments, much to the chagrin of the company's capped DSL customers.

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The announcement notes that prices for the standalone service starts at $110 a month for 1 Gbos or $80 a month for 300 Mbps with a "one year price guarantee." Historically, AT&T charges $70 a month in markets where it sees more meaningful competition (read: Google Fiber).

AT&T notes users can bundle gigabit services and TV for prices starting at $120 a month and up, and gigabit Internet, TV and voice service starting at $180 a month.

"Cupertino has fostered an environment where innovation can thrive, and we are proud that they are the first city in California to get the ultra-fast speeds on the AT&T GigaPower network," proclaimed AT&T in a statement. "This investment will help empower the next generation of entrepreneurs and creative thinkers in Cupertino and across the Valley."

AT&T continues to publicly insist the company is "considering expanding its all-fiber network to up to 100 cities and municipalities across 25 markets," but at the same time the telco is consistently trimming its year over year fixed-line network investment budget to focus more heavily on wireless. As such, Gigapower is more about AT&T giving the impression they're meeting Google Fiber toe to toe in the field, even if neither option is available to the vast majority of subscribers.

Most recommended from 29 comments



TIGERON
join:2008-03-11
Boston, MA

2 recommendations

TIGERON

Member

Gigapower to the press

too bad most of the bay area will NEVER see this deployed.