AT&T Officially Launches Hulu Clone
Though it appears to be little more than a place marker...
After quietly soft launching their new video portal earlier this month
, AT&T has now officially announced their new "AT&T Entertainment" video portal
. According to the AT&T press release
, the portal offers free TV shows and movie clips "via an agreement with Hulu," which is apparently why it looks very similar to Hulu itself
. As it stands, the offering is little more than a placeholder for AT&T's future Internet TV ambitions, be they online content that's integrated with their U-Verse service, or part of an authentication "TV Everywhere" system. So why not just go to Hulu? Good question, and one that AT&T's going to have to answer in short order.