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AT&T Really Wants Automakers as Sponsored Data Partners
by Karl Bode 06:09PM Thursday Aug 21 2014
AT&T's Sponsored Data -- which exempts a company's content from AT&T's arbitrary caps if they pay AT&T a fee -- so far hasn't seen much interest from major companies. While a few smaller outfits have signed up, larger companies either don't want to pay -- or don't want to take part in the neutrality controversy surrounding AT&T's idea. One industry AT&T really wants signed up for sponsored data appears to be the auto industry:
quote:
"We're not done exploring all the different options," (AT&T executive Chris Penrose) said. "You heard us announce Sponsored Data earlier this year. I think that can play inside the vehicle." Penrose also said that restaurant chains or social networking companies are potential sponsors of in-car connectivity, such as using LTE to launch a Wi-Fi hotspot for Wi-Fi-only devices a customer might bring into the car. "I think there are lot of different billing models that we're going to explore," he said. "We're going to see what's working."
Critics have charged that AT&T's Sponsored Data unlevels the playing field by allowing larger, deeper-pocketed companies a way to pay for their content to see priority status.

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djrobx
Premium
join:2000-05-31
Valencia, CA
kudos:2
Reviews:
·Time Warner Cable
·VOIPO

In-car data

I've seen cars that have integrated google maps and hotspots. It's nice, but the idea of paying yet another monthly fee makes my skin crawl. How many different times do I need to pay for the same cellular data service (keeping in mind that with data caps, I'm already paying for usage)? Now they want the automakers to pay as well?

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast

Re: In-car data

you don't pay for the cel/service side...
but you might if the connection device (low cost cell) CGI (higher price screens to interact with) software/development(unlimited for effective AD campaign) and potential insurance costs for distracted driver problems and it becomes standard in your car model.

You are paying for the hardware+ wrapped in to your car loan even if disabled.

Just like the comcast IPTV at some colleges.
If we are shifting to a "Computing AS a service ONLY" model, building brand recognition, is a big step.

Topmounter
Sent By Grocery Clerks

join:2001-02-20
Evergreen, CO

Re: In-car data

The catch is that since you don't pay (aka "Free"), AT&T will shove locational / targeted ads and sponsored content down your throat every time you get in your car.
en103

join:2011-05-02
Reviews:
·Time Warner Cable
Yup.
Soon, data will be required in ALL new vehicles (I can see Wall St. being happy), for ALL kinds of things that we want/don't want yet will be required - probably by law.
1. GPS tracker (in some cars already)
2. Vehicle metrics - sent to dealers to auto schedule your next oil change or send flyers for discounts.
3. Insurance companies - they want all of your driving data - now they can have access to it - cameras, microphones, etc. Insurance companies have a hardware version that they already sell.
4. Law Enforcement - auto disable, auto tracking, etc.
5. Banks - easier to disable/track repo'd cars. I think some car rental companies do this already.
6. Google / Data Miners - they want all of these metrics.

I agree - the 'basic use' portion that's set up 'for the industry use' is probably hardwired into the vehicle, and you're paying for this as part of the purchase price. This will be transparent. I almost expect this to be tested as part of 'smog' check to ensure that its functional.

The 'end user' service is still billable as a regular service.
openbox9
Premium
join:2004-01-26
Germany
kudos:2
My Audi has a SIM slot right in front of the MMI. Easily works to swap the SIM from my phone or buy a second pre-paid SIM.
Mr Matt

join:2008-01-29
Eustis, FL
kudos:1
Reviews:
·Millenicom
·Embarq Now Centu..
·Comcast
·CenturyLink

Instant Replay of when Sirius and XM Satellite where in competition.

Will consumers be stuck in the same situation regarding selection of wireless service providers as they were a few years ago when it came to selection of Satellite service providers. Depending which make of car you purchased you were locked into Sirius or XM. I guess if the automotive industry follows the same scheme, consumers will be locked into Verizon or AT&T networked cars.
Zach1
Premium
join:2006-11-26
NW Minnesota

Re: Instant Replay of when Sirius and XM Satellite where in competition.

I can already see the deer-in-the-headlights look on the salesperson's face when the customers start asking "is this model SIM unlocked?"
--
Zach
Joe12345678

join:2003-07-22
Des Plaines, IL

drive near / in Canada / Mexico pay $15-$20 a meg

drive near / in Canada / Mexico pay $15-$20 a meg that will go over well.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: drive near / in Canada / Mexico pay $15-$20 a meg

Disable roaming.

Napsterbater
Meh
Premium,MVM
join:2002-12-28
Milledgeville, GA
Reviews:
·VOIPO
·Xcelerate Broadb..
·Windstream

Just include WiFi client support in the cars.

Hopefully these cars have the ability to connect to WiFi networks, then I can just use my phones hotspot on what ever provider or what ever connection I want.
--
IPv6 Sage - ipv6.he.net/certification/scoresheet.php?pass_name=Napsterbater
www.napshome.net
Brim77

join:2012-03-16
Lansing, MI

What would they have to lose?

Be nice if the Big 3 came out in support of net neutrality seeing as to how they would lose nothing and if anything gain positive publicity?