dslreports logo
site
spacer

spacer
 
   
spc
story category
AT&T Shutters 'Plus' Loyalty Rewards Program
Tells Existing Users It's Ending March 31
by Karl Bode 06:21PM Monday Mar 11 2013
Last year AT&T launched AT&T Plus, a trial customer loyalty rewards program that offered such perks as waived upgrade fees, waived activation fees (for the second line only), 25% off any accessories not made by Apple, and things like Starbucks gift cards. The program was only initially deployed in Colorado, Minneapolis, and Houston, but is being terminated by AT&T before it gets deployed further. AT&T has started sending letters out to users stating that the royalty program is ending as of March 31. AT&T is giving those users a $25 perpaid Visa gift card, but isn't explaining why they didn't proceed nationally with the rewards program.

view:
topics flat nest 

Probitas

@teksavvy.com

Maybe it's making it easier for customers to drop service

Be very difficult to drive loyal customers off their POTS and DSL if they get rewarded for it?
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

heh

Where would people go? Its not like you have other landline services available.. Least thankfully we have the illusion of wireless competition even though they tend to copy each other constantly on prices

NotHereNow

@verizon.net

Typo...

Idunno... I like the idea of a "royalty" program even better... woulda been nice.

ilikeme
I live in a van down by the river.
Premium
join:2002-08-27
Sugar Land, TX
kudos:1

Confusing in other markets

My account is based in Houston and is an At&t "plus" account. When doing upgrades at stores in the Dallas area the reps see that and almost always get a confused look on their face. Very few have heard of it.