AT&T Shutters 'Plus' Loyalty Rewards Program
Tells Existing Users It's Ending March 31
Last year AT&T launched AT&T Plus
, a trial customer loyalty rewards program that offered such perks as waived upgrade fees, waived activation fees (for the second line only), 25% off any accessories not made by Apple, and things like Starbucks gift cards. The program was only initially deployed in Colorado, Minneapolis, and Houston, but is being terminated by AT&T before it gets deployed further. AT&T has started sending letters out to users
stating that the royalty program is ending as of March 31. AT&T is giving those users a $25 perpaid Visa gift card, but isn't explaining why they didn't proceed nationally with the rewards program.