dslreports logo
site
spacer

spacer
 
   
spc
story category
AT&T Sued Over New AIO Prepaid Brand
TV-Related Startup Insists AT&T Will Confuse Users
by Karl Bode 08:36AM Monday Jul 01 2013
AT&T Is being sued for a trademark violation over their new prepaid wireless brand. Back in May AT&T launched their new AIO brand of wireless service, designed to appear very un-AT&T like while offering a fairly basic assortment of prepaid wireless options. Startup aioTV is now suing AT&T for trademark infringement, claiming that AT&T "launched an aggressive advertising and marketing campaign of an 'aio wireless' service that infringes and completely appropriates Plaintiff's previously established 'aio' trademark." The company claims that AT&T's new service will cause brand confusion in the market and harm their business prospects.

view:
topics flat nest 

FFH5
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Who had heard of aioTV ?

Who had ever heard of aioTV? But they make a good point of AT&T(or any big company for that matter) abusing them by stealing the name. Something big companies do all the time. They ignore trademarks and dare some small nonentity to battle it out in court for years and go broke paying for lawyers. Apple, Microsoft, Google and others do it all the time.

But aioTV basing the lawsuit on brand confusion is going nowhere when no one ever heard of them.
--
"If you want to anger a conservative lie to him.
If you want to anger a liberal tell him the truth."
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Who had heard of aioTV ?

Nobody before, but now a lot of people will. Not a bad marketing tactic. Not sure the service, as a search index of other content, is worth anything, but I'm sure plenty of people will sign up now.

JakCrow

join:2001-12-06
Palo Alto, CA

Re: Who had heard of aioTV ?

Except for the fact aio.tv has been in existence since the beginning of last year. Oh don't they have such a clever marketing department....
Couch Potato
What?
Premium
join:2004-08-29
Troutman, NC
exactly. WTF is aioTV?!? AT&T isn't calling it aioTV wireless so there's no case here. case dismissed.
--
My posts are of my own opinion, not my employer's.

aio

@comcast.net

Re: Who had heard of aioTV ?

aioTV sells to the service provider community, an OTT middleware, and sells to AT&T's competition (any of who will not not look favorably on the aio mark) ... so there is HUGE confusion in that regard, not referencing consumer branding and likely why you have not heard of the mark. aioTV uses the terms aio, myaio, aio basic, aio pro, all now used by AT&T ... Keep in mind aio wirless markets almost exclusively using the 'aio' mark not aio wireless and aioTV has used the aio mark standalone for over 3.5 yrs... case not closed here.
Couch Potato
What?
Premium
join:2004-08-29
Troutman, NC

Re: Who had heard of aioTV ?

I spent about a minute looking for a reference to just aio on their website and couldn't find one... everything says aioTV. Here's their "about us" page »aio-tv.com/corp/about-us/ and here's a little snippet:
quote:
(Pronounced “A-O TV”)
EDIT: I only spent a minute because that's all it's worth to me. I don't care about aio wireless or aioTV.

--
My posts are of my own opinion, not my employer's.

Steve
I know your IP address
Consultant
join:2001-03-10
Foothill Ranch, CA
kudos:5
said by Couch Potato:

exactly. WTF is aioTV?!? AT&T isn't calling it aioTV wireless so there's no case here. case dismissed.

One doesn't have to use identical names; being close enough to be confusing is sufficient.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Who had heard of aioTV ?

So you're worried that T's wireless phone service will be confused with a web content aggregator because of the three letters, A, I, and O? Trademark disputes aren't just about the name, or letters in this case.

Steve
I know your IP address
Consultant
join:2001-03-10
Foothill Ranch, CA
kudos:5

Re: Who had heard of aioTV ?

said by openbox9:

So you're worried that T's wireless phone service will be confused with a web content aggregator because of the three letters, A, I, and O? Trademark disputes aren't just about the name, or letters in this case.

AT&T is in the content business too, and they're likely to make a big splash when they roll out this campaign.

This means that these little aioTV people are certainly going to get questions - "you're part of AT&T?"

That's confusion in my book; perhaps not in yours.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Who had heard of aioTV ?

I see nothing on aioTV's website that can be confused with AT&T. Perhaps I'm looking at this too simplistically. I imagine this will quickly run through the courts, either with a quick BS settlement, or AT&T will trudge through and have the case dismissed.