AT&T Sued Over New AIO Prepaid Brand
TV-Related Startup Insists AT&T Will Confuse Users
AT&T Is being sued for a trademark violation over their new prepaid wireless brand. Back in May AT&T launched their new AIO brand of wireless service
, designed to appear very un-AT&T like while offering a fairly basic assortment of prepaid wireless options. Startup aioTV
is now suing AT&T for trademark infringement
, claiming that AT&T "launched an aggressive advertising and marketing campaign of an 'aio wireless' service that infringes and completely appropriates Plaintiff's previously established 'aio' trademark." The company claims that AT&T's new service will cause brand confusion in the market and harm their business prospects.