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AT&T Takes Aim at T-Mobile in New Ads
'Looks Like We Struck a Chord,' Says T-Mobile
by Karl Bode Tuesday 05-Mar-2013 tags: competition · business · consumers · TMobile · cellular · AT&T
After AT&T's attempted takeover of T-Mobile was blocked by regulators, it didn't take T-Mobile long to re-embrace its role of industry upstart, launching a series of ad campaigns that took pot shots at AT&T. Now AT&T's returning the favor. AT&T has been running a series of ads in major papers that claim to expose "the truth about T-Mobile's network." The ads claim T-Mobile's network suffers from twice as many dropped calls, twice as many failed calls, and 50% slower speeds than AT&T's network. "Wow. Looks like we struck a chord," T-Mobile's Chief Marketing Officer Mike Sievert said in an e-mail to Bloomberg. "AT&T doth protest too much. Glad they’re spending their money to print our name."
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GraysonPeddi
Grayson Peddie

join:2010-06-28
Tallahassee, FL
Reviews:
·Fairpoint Commun..

The Truth About T-Mobile?

That's why I went with T-Mobile, because it's cheaper than AT&T!

Can you get 100 voice minutes, unlimited texting, and 5GB 4G data with AT&T for $30? I don't think so! Yes, I'm using prepaid!
bn1221

join:2009-04-29
Cortland, NY

Re: The Truth About T-Mobile?

How did you get that plan all I see is 70 a month or 1,2,3 dollars per day prepaid. and the 1,2 dollars a day don't have data

CCNnorthcali

join:2004-03-07
Santa Rosa, CA

Re: The Truth About T-Mobile?

It's on this page here: »prepaid-phones.t-mobile.com/monthly-4g-plans
GraysonPeddi
Grayson Peddie

join:2010-06-28
Tallahassee, FL

Re: The Truth About T-Mobile?

Heh heh. You beat me to it.

Dustyn
Premium
join:2003-02-26
Ontario, CAN
kudos:10
TOO PINK!!!

NotHereNow

@verizon.net
With T-Mobile, for $10/yr. I get all the voice, texting, and data that I want (hundreds & hundreds of minutes, none*, and none*) ...and that's the truth.

(*available, just don't want any)

FBGuy
Premium
join:2005-03-19
Evanston, IL

Re: The Truth About T-Mobile?

Sorry, but I have to call bullsh*t.

NotHereNow

@verizon.net

Re: The Truth About T-Mobile?

It's called Pay As You Go:
»prepaid-phones.t-mobile.com/pay-···go-plans
(Got my phone and original Gold Status several years ago.)
Dodge
Premium
join:2002-11-27

2x dropped calls

I don't think that's possible as compared to AT&T, that would imply complete inability to dial at all
elefante72

join:2010-12-03
East Amherst, NY
Reviews:
·Time Warner Cable
·Verizon FiOS
·voip.ms

Re: 2x dropped calls

There are lies, damned lies, and statistics....

My wife has had ST (TMO) (prepaid no less) for 4 months and she hasn't dropped a single call, and data speeds are from 4-9 Mbps, and $46 all in. Her corporate discount would make the same plan $80 on T with a contract. Most people I know are on the TMO $30 plan, and they love it.

When I had AT&T, I had to stand out in my backyard to even make a call. Now I would like to find a person in Boston or New York Metro that can talk more than ten minutes without a drop on AT&T.

Even today I can tell which phone my reps are calling on. If it drops it's AT&T. Dropping on Verizon or TMO almost never happens. Sprint, it you can get a signal they are good w/ voice. Data is a nightmare. Nobody in corporate has Sprint anyways in my co, it's mostly VZW or T in the NEA and the ones on T want Verizon.

I'm more interested in why AT&T has cut ties w/ StraightTalk and now you can only get a TMO SIM. I hear they are ratcheting up their own MVNO ala Virgin/Boost, which means it will be more than $45..Knowing the orange monster probably $60-$65.
openbox9
Premium
join:2004-01-26
japan
kudos:2

Re: 2x dropped calls

said by elefante72:

My wife has had ST (TMO) (prepaid no less) for 4 months and she hasn't dropped a single call, and data speeds are from 4-9 Mbps, and $46 all in. Her corporate discount would make the same plan $80 on T with a contract. Most people I know are on the TMO $30 plan, and they love it.

As someone that was a VZW customer for seven years and now has been using the T-Mobile $30 plan for the last month, I can say that when it works, it's good. However, I miss my VZW coverage and reliability. I've never had AT&T service on my personal account, but my previous AT&T service through work was similar to what I'm experiencing with T-Mobile now. I realize my perception is relative, but this is my experience in the DC metro.

cchhat01
Dr. Zoidberg

join:2001-05-01
Elmhurst, NY
Reviews:
·RCN CABLE
·Earthlink Cable ..

AT&T Needs to get some facts checked...

I have T-Mobile and my calls don't "drop."
My friends on AT&T (who are now on Verizon) complained about dropped calls.
Infact when I did have AT&T, my calls dropped irrespective of having great reception.

Talk about being ridiculous.
--
"Look at me, I'm Dr. Zoidberg, homeowner."

silentlooker
Premium
join:2009-11-01

Re: AT&T Needs to get some facts checked...

We* don't care about the truth. Truth is not good marketing strategy.

*Not affiliate with at&t in anyway, shape or form.

bobjohnson
Premium
join:2007-02-03
Orlando, FL
I have t-mobile as well, use about 3500 minutes a month and don't ever drop calls as long as I have signal.

ilikeme
I live in a van down by the river.
Premium
join:2002-08-27
Denton, TX
kudos:1
said by cchhat01:

I have T-Mobile and my calls don't "drop."
My friends on AT&T (who are now on Verizon) complained about dropped calls.
Infact when I did have AT&T, my calls dropped irrespective of having great reception.

Talk about being ridiculous.

Here in Texas I rarely have dropped calls or any other problems on At&t, and I use it in Houston, Dallas and Austin a lot. Verizon is the same for the most part except At&t tends to work better in most buildings in Dallas and Austin since they have both 850 licenses. At&t LTE also tends to work deeper inside buildings, which is kind of odd since they both use 700. In Houston they are about equal. T-Mobile and Sprint both suck around the state, except for in major metro areas, but even then they are usually overloaded and tend to have more trouble indoors. I currently use AT&T LTE and Verizon LTE and have had T-Mobile and Sprint in the past, and still know many people that have them.
--

Fiber Optics is the future of high-speed internet access. Stop by the BBR Fiber Optic Forum

cchhat01
Dr. Zoidberg

join:2001-05-01
Elmhurst, NY
Reviews:
·RCN CABLE
·Earthlink Cable ..

Re: AT&T Needs to get some facts checked...

said by ilikeme:

said by cchhat01:

I have T-Mobile and my calls don't "drop."
My friends on AT&T (who are now on Verizon) complained about dropped calls.
Infact when I did have AT&T, my calls dropped irrespective of having great reception.

Talk about being ridiculous.

Here in Texas I rarely have dropped calls or any other problems on At&t, and I use it in Houston, Dallas and Austin a lot. Verizon is the same for the most part except At&t tends to work better in most buildings in Dallas and Austin since they have both 850 licenses. At&t LTE also tends to work deeper inside buildings, which is kind of odd since they both use 700. In Houston they are about equal. T-Mobile and Sprint both suck around the state, except for in major metro areas, but even then they are usually overloaded and tend to have more trouble indoors. I currently use AT&T LTE and Verizon LTE and have had T-Mobile and Sprint in the past, and still know many people that have them.

You provide a very practical point of view about the coverage as you see and I respect that.
However, given that T-Mobile caters mainly to metros, its understandable to see the coverage "fall off" in certain outskirts.
With respect to LTE, since 700Mhz penetrates buildings better than 1700Mhz, its likely AT&T LTE and 3G is far superior than T-Mo's FauxG (which runs on combination of 1900 & 1700/2100 AWS). I will give you that.

With respect to dropped calls, maybe its a congestion thing in NYC, but the way I see it, if a cell-tower can't hold a call with excellent reception, I have to take my business elsewhere.

Cheers.
--
"Look at me, I'm Dr. Zoidberg, homeowner."

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Never had a call drop, and the quality is good.

... however I don't talk on it that much, mostly text and data.

Also on the $30 pre-paid plan.

NetFixer
From my cold dead hands
Premium
join:2004-06-24
The Boro
Reviews:
·Comcast Business..
·Vonage
·Cingular Wireless
·Comcast

No such thing as bad publicity

said by T-Mobile :

Glad they’re spending their money to print our name.

Proving once again that for corporations, the only bad publicity is no publicity.

--
A well-regulated militia, being necessary to the security of a free State, the right of the people to keep and bear arms shall not be infringed.

When governments fear people, there is liberty. When the people fear the government, there is tyranny.

TriForce

join:2008-05-27
Chico, CA

What truth?

How did AT&T get these figures? Twice as much sounds like a gross over exaggeration. I don't know why people would believe these kind of ads.
openbox9
Premium
join:2004-01-26
japan
kudos:2

Re: What truth?

Everyone knows that even-numbered statistics aren't legitimate

Elector

join:2000-05-25
Albany, NY
Its like AT&T keeps claiming they have the most 4G. Everyone knows Verizon has like 485 coverage markets. While AT&T has a few hundred. So AT&T is outright being liars.

Then AT&T claims the fastest 4G yet in nationwide independent tests shows Verizon beats them again. So they base their business on lies and deception.

T-Mobile also claims the fastest 4G but they use a HSPA+ which is not 4G but I have read can obtain simular speed to 4G.

So you have to laugh at any claims in print or tv from both of these crappy companies.


--
Knowledge is a terrible thing to waste. That is why I post when I can.

Mizzat
Will post for thumbs
Premium
join:2003-05-03
Atlanta, GA
kudos:1

Re: What truth?

said by Elector:

Its like AT&T keeps claiming they have the most 4G. Everyone knows Verizon has like 485 coverage markets. While AT&T has a few hundred. So AT&T is outright being liars.

4G referres to HSPA+, not LTE (which is marketed as 4G LTE) Verizon went from 3G to LTE, which AT&T went from 3G (HSPA), to 4G (HSPA+) to LTE. So AT&T has more coverage of 4G than Verizon has in LTE. It's marketing....

said by Elector:

Then AT&T claims the fastest 4G yet in nationwide independent tests shows Verizon beats them again. So they base their business on lies and deception.

Depends on what test you read, different tests have shown different results leaders. No one is definitive IMO. However even Consumer Reports, who is harsh on AT&T gave them the lead in network, but not in cust. service:
»www.pcworld.com/article/2017374/···ork.html

said by Elector:

T-Mobile also claims the fastest 4G but they use a HSPA+ which is not 4G but I have read can obtain simular speed to 4G.

T-mo is the one that started calling HSPA+ 4G, the rest fell in line, it adds to the confusion, but there is a significant difference between HSPA and HSPA+ as far as possible speeds, up to 21 Mbps, with HPSA at 14 Mbps (though most 3G modules were only 7 Mbps).

said by Elector:

So you have to laugh at any claims in print or tv from both of these crappy companies.

All the companies have marketing departments doing all similar things that confuse the consumer. You gotta play the game, it seems.
BiggA

join:2005-11-23
EARTH

Why are the not going with the obvious?

T-Mobile's network is fine... in the few places it actually has service. That's what AT&T should be going after... super limited coverage. AT&T has many times the Faux G coverage, and they should advertise that.

Pirate515
Premium
join:2001-01-22
Brooklyn, NY

Re: Why are the not going with the obvious?

said by BiggA:

T-Mobile's network is fine... in the few places it actually has service. That's what AT&T should be going after... super limited coverage. AT&T has many times the Faux G coverage, and they should advertise that.

I agree. T-Mobile is probably the worst out of Big Four in terms of coverage; however, if you are in an area that has service, it is great. AT&T may be in a lot more places, but if you are in a heavy populated area, their network crumbles under pressure. When I had them throughout numerous iPhones that I have owned, their service here in NYC area (especially in Manhattan) was next to unusable. I switched over to Verizon when I upgraded to iPhone 5 and could not be happier, but having been with all of Big Four by now, T-Mobile is my second favorite.
--
Ask me no questions, and I'll tell you no lies...
A MESSAGE to the RIAA and the MPAA: You shouldn't wound what you can't kill...
en103

join:2011-05-02

Re: Why are the not going with the obvious?

Yup - I never had a problem in SoCal with T-Mobile. I think the issue is coverage that isn't 2G.

I can't even go between Los Angeles and Las Vegas that isn't 2 hours of GSM/EDGE (2G) coverage on T-Mobile.
BiggA

join:2005-11-23
EARTH
The problem is what happens when you travel? You're screwed.

en103: Cali and FL are the two states where T-Mo is as good as the other carriers. Once you're outside of those states however...

jchambers28

join:2007-05-12
Alma, AR

thry forgot to add

we have more 2G only coverage than you do.

tmo_builder

@gdit.com

Re: thry forgot to add

a couple years ago there was a massive buld for TMO 3G in central and north/northwest AR. I dont know if this is your area, but I personally built a few hundered of these 3G sites.
Network Guy
Premium
join:2000-08-25
New York
Reviews:
·Optimum Online

While it may true

... that T-Mobile's signals don't penetrate well at certain locations compared to the coverage I was used to with Sprint, this is AT&T's typical hyperbole.

I always get excellent speed and call quality with T-Mobile. I don't recall dropped or failed calls, though there's a very occasional failed text message... and yes.. I'm on prepaid... And very happy with them.
Rob2647

join:2008-08-12
Rochester, MI
Reviews:
·AT&T U-Verse

Dropped Calls

I agree there, but they only happen in 1 spot in my house. As far as data speeds HSPA+ on both(not LTE) T-Mobiles is quick, I'd say even faster than AT&T. And unlike AT&T, T-Mobile still offers Unlimited data, and not these stupid shared/limited data plans.

nonamesleft

join:2011-11-07
Manitowoc, WI

When I had att for cell phone..

The calls dropped, and all that great stuff....Basically att calling the kettle black.

Metatron2008
Premium
join:2008-09-02
Stockbridge, GA

Re: When I had att for cell phone..

basically at&t lying.

IowaCowboy
Want to go back to Iowa
Premium
join:2010-10-16
Springfield, MA
Reviews:
·Comcast
·Verizon Broadban..

Re: When I had att for cell phone..

Between AT&T and VZ, years ago AT&T/Cingular was better than VZ due to spotty coverage where I live but VZ cleaned up their act and improved reception in Springfield, MA so now VZ has better reception than AT&T.

I had VZ when I was in high school but I moved from IA to MA in 2002 and VZ had crappy reception in MA so I switched to Cingular but I went back to VZ when I had a 3GS drop three times in the same call.

I have VZ and I'm happy with them. I have six lines with them (2 dumb phones, an iPhone, mobile hotspot, and iPad/iPad mini).

As for T-Mobile, I have no experience with them but I think CDMA/LTE is a better network with better call quality and better data transmission.

--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner. They are much better than broadcast TV.

I have not and will not cut the cord.

KA3SGM
- -... ...- -
Premium
join:2006-01-17
West Chester, PA
kudos:1
Reviews:
·Verizon FiOS
said by Metatron2008:

basically at&t lying.

And to think, beyond all of the badmouthing going on now, AT&T thought enough to offer up $39 Billion to buy T-Mobile.

Stated Reason: To IMPROVE it's OWN network...
--
ROCK 'TIL SUNSET

nonamesleft

join:2011-11-07
Manitowoc, WI
Reviews:
·Callcentric
·Comcast

Re: When I had att for cell phone..

said by KA3SGM:

said by Metatron2008:

basically at&t lying.

And to think, beyond all of the badmouthing going on now, AT&T thought enough to offer up $39 Billion to buy T-Mobile.

Stated Reason: To IMPROVE it's OWN network...

They need to improve customer service, and give back consumer rights, and stop trying to lobby to de-regulate the landlines. I sure don't want to rely on wireless anything for phone service, but unfortunately I have to, to avoid att.

Metatron2008
Premium
join:2008-09-02
Stockbridge, GA

Sue them for false advertising Tmobile!

10char

a333
A hot cup of integrals please

join:2007-06-12
Rego Park, NY
Reviews:
·T-Mobile US
·Verizon Online DSL
·Cingular Wireless

2x dropped calls my a$$...

Recently, my parents were fed up with AT&T's poor performance in our area (Rego Park, NYC area)... dropped/failed calls, calls that sound like they were talking out of a cave, calls going straight to VM, missed texts. Got them to finally make the switch over to T-mobile, and, imagine this, they can actually use their phones as..... PHONES! Amazing, that a multinational telecom company in this day and age has large portions of its network that still can't reliably complete a voice call or text message transmission, or hand off between towers properly... Sorry AT&T, but your marginally better coverage is no benefit for people forced to put up with your sorry excuse of a UMTS network in major US cities...

On a related note, I have also noticed that T-mobile's voice quality (even on 2.5G signal) is noticeably better than AT&T's, since they use AMR-FR (AMR-WB on HD voice phones) as opposed to the half-rate garbage used on AT&T's network. IIRC, Verizon is the worst offender in terms of voice quality thanks to their excessive EVRC codec compression on some of their more crowded towers... some Verizon users I have had conversations with sounded absolutely horrid for that reason...
--
Physics: Will you break the laws of physics, or will the laws of physics break you?
If physicists stand on each other's shoulders, computer scientists stand on each other's toes, and computer programmers dig each other's graves.

buddahbless

join:2005-03-21
Premium
Reviews:
·AT&T DSL Service
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·Comcast
·T-Mobile US

Yes T-mobile has 2X more dropped calls

While there roaming on ATTs network! There is the devil in the detail ! As I have to roam on ATT for 20-25% of my calls as I travel a lot the only time I have significant dropped calls or calls not coming through at all is when My T-mobile phone with TMO service lights up full bars and shows me Im roaming on ATT.

Ive literally had a friend stand directly across a 2 lane street from me in a rural area, when he call me from his Sprint phone I was on an ATT roaming tower and even though I had 3 out of 4 bars no call came through. However afterword he left a message and instantly my voice mail indicator chimed. So ATT is not lying there just omitting the truth.
kevinds

join:2003-05-01
Calgary, AB

Dropped? Failed?

Doesn't ATT claim no failed and dropped calls on their network?

Two times Zero is still none. *shrugs*
--
Yes, I am not employed and looking for IT work. Have passport, will travel.

ilikeme
I live in a van down by the river.
Premium
join:2002-08-27
Denton, TX
kudos:1

Re: Dropped? Failed?

said by kevinds:

Doesn't ATT claim no failed and dropped calls on their network?

Two times Zero is still none. *shrugs*

No, but I think they do claim "fewer."
--

Fiber Optics is the future of high-speed internet access. Stop by the BBR Fiber Optic Forum
kevinds

join:2003-05-01
Calgary, AB

1 edit

Re: Dropped? Failed?

So two times fewer dropped and failed calls?

Everything is twisted by both sides, thought I would save the PR times some time

RR Conductor
NWP RR Inc.,serving NW CA
Premium
join:2002-04-02
Redwood Valley, CA
kudos:1

Uh huh

T-Mobile, losing customers in masse, losing money even quicker, yeah, I'm sure AT&T is scared.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: Uh huh

Probably not scared. But if T-Mobile is so bad off subscriber-wise, call-wise, and speed-wise, why exactly did AT&T try to make them part of their network?

pclover

join:2008-08-02
Santa Cruz, CA

Re: Uh huh

Good point!

FastiBook

join:2003-01-08
Newtown, PA

Still no iPhone....

Still no iPhone!
--
LETS GO METS!

REY

@cogentco.com

Text

Well it least it doesn't mention anything about my T-Mobile unlimited text messages so I'm good. Rethink Possible.

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