In the interest of driving online gamers to their Blue Room site, AT&T has signed a deal with Vivendi games to offer free two-week trials of World of Warcraft to new users. Blue Room is not just a gaming portal, it’s “a marketing portal for AT&T's branded high-speed Internet, wireless, voice and digital video services”. The hope for Vivendi is that new gamers will get hooked on the multi-player online game while the hope for AT&T is that Blue Room users will buy more of the company’s broadband products. And gamers get a couple of free weeks of playtime, so everyone wins, right?