AT&T Will Relaunch a Reforged Cricket Brand Soon
AT&T will be launching a reconstituted version of the recently-acquired Cricket prepaid wireless service, according to AT&T CFO John Stevens. AT&T announced the $1.2 billion acquisition of Leap Wireless and their Cricket brand last July, and received regulatory approval for the deal last March
. Speaking on the company's recent earnings call with reporters
, AT&T stated that the company will be "aggressive" on the prepaid pricing front using the brand. AT&T intends to ultimately shutter their own prepaid wireless brand
, AIO wireless, which was only launched last fall.
Give Up. Quit it with all these MVNO's AT&T, just use AT&T prepaid, Verizon, just use Verizon prepaid, Sprint, just use Sprint, Prepaid, et al....
You already have a well known brand, plus you can use existing handsets with your branding on it already that maybe refurbs for prepaid. Couple this with a postpaid trade-in/buyback program to lower prepaid handset costs. If someone wants a iPhone 5S on prepaid, let them! Your getting the full cost from them at the time of sale. Plus if you have deposit adverse postpaid customers, you can save the sell by offering your own prepaid, using your own brand, that you could then pivot that customer 6-12 months of having the headset into a postpaid account as a reward for sticking with you in prepaid.