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AT&T is Getting Rid of the U-Verse Brand

AT&T is slowly killing off the "U-Verse" brand after its $69 billion acquisition of DirecTV. A business class customer wrote in to inform us that he was told in an e-mail that moving forward, AT&T's broadband and phone services will simply be named "AT&T Internet" and "AT&T Phone." AT&T has confirmed to DSLReports.com that they're eliminating the U-Verse brand from its services as an act of "simplicity."

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For example, AT&T customers with a 45 Mbps plan will see the service referenced generically as “AT&T Internet” and the specific tier as “AT&T Internet 45."

"To make it simpler for our customers, AT&T U-verse High Speed Internet service and U-verse Voice services have new names: AT&T Internet and AT&T Phone," the notification states. "There is no change to your speed, voice plans, or price and you will see the new names on future bills, correspondence, and online."

AT&T has already been moving away from the U-Verse name by directing new TV customers instead to the company's DirecTV satellite TV service. The company will likely then use the freed bandwidth from that transition to improve overall broadband speeds. Existing U-Verse TV customers are being supported for now, but it's unclear how long that will last.

Meanwhile there's some indication that the DirecTV name will be going away as well, but not until after the company has established its new streaming video service under the DirecTV brand later this year.

"We will continue to use DirecTV as the product name of our lead TV offer until the launch of our next-generation TV platform," an AT&T internal memo from late last year notes. "Once we have established our next generation TV platform, we plan to transition all TV product names to AT&T Entertainment to symbolize our move to a single entertainment portfolio."

"The names "AT&T Internet" and "AT&T Phone" are about simplicity for our customers," AT&T told DSLReports.com in an e-mail.

Most recommended from 75 comments



Anona511c
@2602:30b.x

13 recommendations

Anona511c

Anon

AT&T just recently informed me

that I will be stuck with 6 mbps for at least 2 more years! UVerse is all around me, has been for nine years! I've been paying $54 for 6m forever!!!
The engineer said they won't bother with the expense of UVerse conversion, I'll just have to wait for Gigapower. I am NOT in a rural area!!!

WiFiguru
To infinity... and beyond
Premium Member
join:2005-06-21
Seattle, WA

11 recommendations

WiFiguru

Premium Member

Uverse TV

My father is on Uverse TV, and loves every minute of the experience!

Instant channel changing, DVR, everything. He is only 800ft from VRAD, though.

It is saddening to see them try to get rid of it, as we think it is a superior product.

DirecTV is really nice, especially the Genie, but it has nothing on channel changing speed that Uverse TV offers.
Corporate
join:2014-10-04

8 recommendations

Corporate

Member

Simpler is not always better

Unless AT&T plans to eliminate traditional DSL completely, I could see the elimination of the U-Verse brand backfiring.
DnEtDe6c
join:2007-02-02
Athens, GA

8 recommendations

DnEtDe6c

Member

Keep those innovations coming!

In several years as an AT&T Internet (formerly U-Verse) customer, I've never seen an increase in my speed options or a lowering in price. Hell, I've never even gotten a single firmware upgrade! But now my service has got a new name. Way to innovate AT&T!
FlatWorld
join:2016-07-11
US
Ubiquiti UDM-Pro
Ubiquiti U6-Enterprise
Alcatel-Lucent G-240G-A

5 recommendations

FlatWorld

Member

Marketing BS

AT&T should stop the marketing BS and stop telling customers they all get fiber based internet.

While we are at it, let's cut out the bull names for their over glorified DSL equipment.

VRAD = DSLAM
IRAD = DSLAM

Video ready access device??? So my cell phone is technically a VRAD??

Nope, be it VDSL2 or ADSL2+, it's all just DSL and nothing better.
Bob61571
join:2008-08-08
Washington, IL

5 recommendations

Bob61571

Member

New Branding, New Slogans, New Logos...

all keep the Marketing Department busy, and make the public believe that something new has arrived.
marinemaster
join:2004-04-12
Suwanee, GA

4 recommendations

marinemaster

Member

uverse tv

i may be one of the few but i actually like uverse tv. coming from charter tv the picture is way better. i understand google tv picture is even better than uverse, i thought i would never use the dvr but now 30% of the 1TB is full. i dont get why people keep saying picture is poor, i compared to my relative directv and it looks the same to me. this is for 720p. i hope they will keep offering tv via fiber.