dslreports logo
site
spacer

spacer
 
   
spc
story category
AT&T to Shutter AIO Wireless Brand
by Karl Bode 08:33AM Monday Oct 21 2013
AT&T is shelving their new AIO Wireless prepaid brand despite the fact the brand is less than six months old. "After the transaction's close, AT&T intends to combine the nascent operations of Aio with Leap's existing operations under the Cricket brand name," AT&T stated in a series of filings with the FCC (via Fierce Wireless). AIO provided no-contract prepaid plans ranging from $35 to $70 for unlimited talk, text, and set allotments of data (LTE topping out at around 4 Mbps downstream), and AT&T had only just started offering the brand nationwide starting last month.

view:
topics flat nest 

juilinsandar
Texas Gooner
Premium
join:2000-07-17
San Benito, TX

Cricket moving to GSM?

What does this mean for current Cricket customers who have CDMA devices?

morbo
Complete Your Transaction

join:2002-01-22
00000

Re: Cricket moving to GSM?

Most likely it will be a slow migration to GSM. Look at T-Mobile and Metro PCS for an example of how this will likely work.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: Cricket moving to GSM?

In areas where Cricket started popping up again; they did move to GSM as a MVNO. They use AT&T which only makes sense.

But at least TMO USA and T are smart enough to force customers of the old network over to the one they are keeping and upgrading.

ArrayList
netbus developer
Premium
join:2005-03-19
Brighton, MA

no wonder

Sure as hell seemed like they lacked any kind of reasonable pricing strategy with AIO.
--
A sane approach to our federal budget: Ignore the tea party
Chubbysumo

join:2009-12-01
Superior, WI

typical bait and switch

this was AT&T attempt to say "hey, look, we can do it too", and then everyone that bought in is screwed in the end.
TBBroadband

join:2012-10-26
Fremont, OH

Re: typical bait and switch

Not screwed in the end- AT&T will probably move their team over to LEAP/Cricket and offload their staff. AT&T would rather keep their current staff than someone else.
clone

join:2000-12-11
Portage, IN
Reviews:
·T-Mobile US

Makes no sense

Most people I know wouldn't have Cricket if you paid them. The brand name is so tarnished by poor service, welfare recipients/drug dealers, and poor handset selection that people are going to stay far, far away from it.

AIO on the other hand, I've shown people the great service on my iPhone and explained the price structure and they were very interested. This group of people is mutually exclusive from the group that would consider Cricket a viable option. Typical AT&T short-sightedness.

tommyanon

@comcast.net

Re: Makes no sense

said by clone:

Most people I know wouldn't have Cricket if you paid them. The brand name is so tarnished by poor service, welfare recipients/drug dealers, and poor handset selection that people are going to stay far, far away from it.

AIO on the other hand, I've shown people the great service on my iPhone and explained the price structure and they were very interested. This group of people is mutually exclusive from the group that would consider Cricket a viable option. Typical AT&T short-sightedness.

this is exactly why at&t is shuttering. they never wanted to lose postpaid customers to aio. they wanted to take customers from metropcs and cricket. at&t does not want the group you are referring to on prepaid period.
TBBroadband

join:2012-10-26
Fremont, OH

Re: Makes no sense

AT&T will take anyone willing to pay. They only care about the money, and everyone on this site knows that by now. Don't meet the credit requirement- pay a deposit and T will take you with no problem. The same as VZW.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Makes no sense

Yeah, but what he's saying is that AT&T probably saw AIO as cannibalizing their postpaid business, which worried them.

Cricket, OTOH, already has a perceived brand, audience, and network quality (none of them favorable, in some people's eyes). Of course, at this point, Cricket is nothing more than a name, but it may fit better with AT&T's desired audience for it.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: Makes no sense

I don't see that happening. Especially AIO wasn't out that long and was very limited in terms of where it was offered, even after the national launch. AIO had no mention of AT&T, Inc on their website or anything. It was direct as a regular reseller of another network.

AT&T just seen how much it would take in marketing and decided against it. Especially with the issue of TMO and the color pink.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Makes no sense

I doubt they'd be too worried about the magenta thing. T-Mobile would've had a hard time winning with that, and AT&T could've just changed the color if they wanted to avoid the issue altogether.

Still, I think the issue was that AT&T was worried about the AIO brand stealing market share from the AT&T brand. Obviously, they make more money from people via postpaid, so they'd prefer customers go that route. And, given that AIO is essentially a clean slate, more postpaid customers might choose it than would choose Cricket. Cricket, OTOH, has an image that would turn off the more desirable subs, which is fine with AT&T, since they'd prefer they be on postpaid anyway.
clone

join:2000-12-11
Portage, IN
Reviews:
·T-Mobile US
People who make good financial decisions (you know, not the Cricket subscribers) are starting to wake up and smell the coffee. I've personally helped numerous AT&T and Verizon postpaid subscribers with single line accounts move to AIO, Net10/ST, and PagePlus. They realize that the subsidy model is broken and ripping them off.

I thought AT&T was actually making a smart business decision, for once, and getting out ahead of the curve by capturing that market segment that would have otherwise gone to one of Carlos Slim's MVNOs. I should have known better.
TBBroadband

join:2012-10-26
Fremont, OH
Is there a reason why welfare recipients shouldn't be able to have a phone? At least they're paying for it. And drug dealers? They'd rather have throw away phones that aren't linked to a name, etc - TracFone, etc.
clone

join:2000-12-11
Portage, IN
Reviews:
·T-Mobile US

Re: Makes no sense

I never said they shouldn't. That's the target demographic that Cricket et. al. chooses to market to.

Smart, financially stable people who realize the subsidy model is ripping them off, however, won't be looking to Cricket as an option. Not only is their actual service (reception, etc.) piss poor around here, being an AWS CDMA market historically meant they always had the worst of the worst handset selection.

Just as you won't find people who can afford a nice midsize Toyota shopping the compact cars at the Kia dealer, you won't find average middle-class or higher folks using Cricket in any significant number. It's all about perception, and Cricket is perceived as an inferior product. AIO, as of yet, isn't.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: Makes no sense

Actually you said it was their only target market. When in fact it wouldn't be. They'll take anyone just as VZW will.

And you're comparing your market with every other LEAP market. Have you used their service? Outside of your area in Ohio? California? New York? Charlotte? The list goes on and actually the service is better in many areas than Sprint.

and you must not how many Kia's are sold in the US compared to any other brand right? People shop on price, not based upon who makes it. Why do you think so many people shop at Wal-mart? Even those who can afford the higher priced stores will still shop at WM and the dollar stores around the country.

Cricket still caters to everyone, including those who make enough to afford a regular contract or higher priced unlimited plan. You've seen that prepaid customers have actually increased in the last years right???

Raybro
VIP
join:2000-11-04
Back home
"Is there a reason why welfare recipients shouldn't be able to have a phone? At least they're paying for it."

No they are not paying for it. Myself and other hardworking taxpayers are the ones paying for it.
XxDjHeXeRxX
Premium
join:2013-10-21
Sparks, NV

Re: Makes no sense

said by Raybro:

"Is there a reason why welfare recipients shouldn't be able to have a phone? At least they're paying for it."

No they are not paying for it. Myself and other hardworking taxpayers are the ones paying for it.

Not true. Cricket does NOT provide free cell service. Wake up and stop being so prejudice. Also its more than Welfare recipient's that get those phones.

I know many seniors who are on a fixed income that get assistance with those phones.

You know I once was on the system, and I climbed my way out. I am MORE than happy to pay my fair share back into it. Not everyone on food stamps and Medicaid are bad people. They just had a rough time and needed the help.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

1 recommendation

Re: Makes no sense

Same here. I was on it growing up. I got out of it and pay back into it.

The vast amount of people on this site are prejudice when it comes to things. Mention gov't phones or prepaid and everything is about drug dealers and those on welfare assistance.

Raybro
VIP
join:2000-11-04
Back home

Re: Makes no sense

I am glad that you were able to get off of social services and get back on your feet however nowhere did I make a statement about the life line services provide by the USF funds.

You stated that welfare recipients were paying for there pre paid phones and I pointed out that it was actually we the tax payers paying for them.
--
Statements made by me are not the views or practices of my employer and they cannot be held responsible for any statements I may make.

KA3SGM
- -... ...- -
Premium
join:2006-01-17
West Chester, PA
kudos:1
Reviews:
·Comcast
·Cricket Broadband
·Verizon FiOS
The .gov "Lifeline" program should be pushed back to what it was originally intended to be, a landline phone, with a subsidized dial-tone fee.
911 is free, incoming calls are free, outgoing calls and long distance calls are all charged by the minute.

If you can't afford the outgoing 5 cents/min, then don't call us, we'll call you!!
--
ROCK 'TIL SUNSET

Raybro
VIP
join:2000-11-04
Back home
Please read what I posted. I made no mention of the lifeline program phones.
Tiger51

join:2008-08-05
Miami, FL

Re: Makes no sense

Lifeline landline started under Reagan and was changed to cell phones under Bush. A good republican like yourself should know that.

Raybro
VIP
join:2000-11-04
Back home

Re: Makes no sense

And that has what to do with what I posted?????????????

Did I badmouth Lifeline service? Did I state Obama started it?

I think the lifeline service is a good idea but I don't think that people using it should have iPhones or other smart phones.

I am not a Republican just a hard working person who is tired of giving money to other people so they can have better stuff than I do.

Please try a little reading comprehension before you start spouting off shit that you have no knowledge of.
Tiger51

join:2008-08-05
Miami, FL

Re: Makes no sense

It's called reading between the lines, bobo!

Raybro
VIP
join:2000-11-04
Back home

Re: Makes no sense

Go back under your bridge I'm done with your self absorbed ignorant attitude asshole.

fuziwuzi
Not born yesterday
Premium
join:2005-07-01
Atlanta, GA
Lifeline phones are barebones models like Nokia or Moto candybar types. They do not offer ANY smartphones of any kind, not even "feature phones". They do not offer any data services, only voice/text. Stop believing the right-wing propaganda.
--
Teabaggers: Destroying America is Priority #1
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink
Technically, the taxpayers are paying for it.
Welfare recipients aren't permitted luxuries or wealth.

Most of the phones and plans promoted at Cricket, Boost, MetroPCS, and similar firms - to welfare recipients and their kin, aren't necessities, but "bling".

My friends who teach inner-city kids in the public school attest: virtually every student is on the free-double-breakfast, lunch and after-school feeding program ... has an iPhone.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: Makes no sense

And your friend is full of BS.

Cricket, Boost and Metro do not get those USF funds to supply free phones.

Especially the iPhone. Those families could well in fact save for those phones or even buy them on eBay or get them with the new and exciting FREE iPhone5c that Sprint is giving away currently or even for 99cents.

You should wake up and see how prejeduce you actually are being when it comes to this, especially when you are not aware of those companies you mentioned do NOT get USF funds for free phones.

Sprint only gets money from Virgin Mobile's USF free phone project under Assurance Wireless who also is working with Connect America for broadband- but let me guess; those are all welfare recipients as well because they take the free broadband access of 5 gigs per month???
elray

join:2000-12-16
Santa Monica, CA

1 recommendation

Re: Makes no sense

I made no mention of USF funds.

You referred to welfare recipients paying for phones.
Where do they get the money?
cferro

join:2003-07-27
Jersey City, NJ
Don't your children want an iPhone. It shows you have arrived. It is a status item for young people.
clone

join:2000-12-11
Portage, IN
Reviews:
·T-Mobile US

1 recommendation

Re: Makes no sense

If you're on free double breakfast and other entitlement programs, you haven't arrived. Squandering what money you do have on status symbols for your children just proves how out of whack most people's priorities are.

I believe whole-heartedly that those who are more fortunate should be giving people a hand who are down on their luck. In fact, I think it's mandatory.

Giving free food to people whose children have $700 electronic devices to show off, however, is ludicrous. And I see it every day, too. It's not some "conservative fantasy" that people piss away what money they do earn on toys and bling while they are fed by the government. It's a way of life for the welfare class.

grydlok

join:2004-01-06
Richmond, VA
Reviews:
·Verizon FiOS
And racism is dead. My wife works for social services and as much as fox news people try to paint this picture that Ghetto/hood black people love being on welfare the majority don't, and quite a few people in well off neighborhood's also receive assistance.

•••••

anonstreetgu

@comcast.net
said by clone:

Most people I know wouldn't have Cricket if you paid them.

the people you know are complete idiots, i feel sorry for you.

wutever

@172.56.12.x

Re: Makes no sense

I feel sorry for you. What type of thugs and bottom feeders do you know that actually want cricket lol?
ADL

join:2000-12-20
USA

1 edit

Recently switched to AIO

AIO service is pretty good. To be honest I suspect the service is only good because it is new and they have a small user base at the moment.

Seems to happen alot. As users flood a decent service provider the service declines and people flee to another provider. Rinse and repeat.

I'll stick with AIO until something better comes along. The joys of prepaid.
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: Recently switched to AIO

Very true. I own my own business and support prepaid all the way. I can afford a contract phone, and know several people that can. But in the end, I select prepaid and so does the vast number of people I know. Why not in the end. Unlimited data, phone and text, $50-60 per month and uses the same networks. Why pay $100+ to VZW when you can get the same thing from Straight Talk using the VZW network. Or even Net10 on AT&T. And $90 for 2 phones on Net10, its a great "family plan" deal.

lev
Anyone else remember ISDN?
Premium,Ex-mod 2002-08
join:2001-05-30
Chicago, IL
kudos:1
I fail to see the problem. While I know Cricket's history, most people don't. I've been on aio over for almost 4 weeks. GSM pay as you go service on AT&T's network.

When aio folds into Cricket, I'll be on GSM pay as you go service on AT&T's network. If I don't like it, I can leave for service anywhere else because... pay as you go.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Typical AT&T Waste...

This isn't a new thing with AT&T...

»www.cbsnews.com/2100-500395_162-2356736.html

What a waste of resources. Not theirs... ours. We as customers wind up reimbursing them for all this incompetence.

Oh look, we can do "Magenta-ish" too... Not that that's confusing or anything with T-Mobile's scheme.
--
"We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it."
Lt. Col. Pete Newell: 1st Inf. US Army

•••

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

AT&T brand name

AT&T is a good brand, if they rebrand the prepay business then they won't sell as many as it will just appear as another MVNO.

If I were to go back to prepay, it would be through a tier 1 carrier (AT&T, Verizon, T-Mobile).

I had prepay back in my high school days but that was before I turned 18. After I graduated, I went postpay.
--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner and I currently have DirecTV. They are much better than broadcast TV.

I have not and will not cut the cord.