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story category AT&T Rebrands Yet Again
AT&T Wireless goes....Orange?
(old news - 10:17AM Wednesday Sep 12 2007)
tags: business · wireless · Cingular Wireless
Tipped by Bird Dog See Profile

The renaming of Cingular to AT&T was supposed to usher in the advent of the company's "three screen" initiative -- or the idea that you could get AT&T services via TV, computer, and mobile phone. The acquisition of BellSouth was done in small part to grab control of Cingular, which had been a joint venture between AT&T and BellSouth.

All of the rebranding wasn't exactly cheap -- the new marketing push to unify the AT&T brand was the largest in AT&T history. Considering the amount AT&T spent to re-brand itself after SBC bought AT&T, that's saying something. Unfortunately for AT&T, a firm recently found that customers actually liked the Cingular brand better.

AT&T's solution? Launch yet another marketing push that this time fuses the iconic AT&T logo with the orange color of Cingular. "The ads will convey a younger, edgier and more contemporary style -- all attributes closely associated with wireless," insists AT&T. The company also recently dropped their "fewest dropped calls" marketing -- a good idea since it wasn't true.

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  6. Free Starbucks Wi-Fi Launches Tuesday
  7. Additional AT&T iPhone Pricing Details
  8. AT&T's Sloppy Free iPhone Wi-Fi Non-Launch Continues...
Forums » AT&T Rebrands Yet Again
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ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
clubs:

Come on now....

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!
AtlGuy

join:2000-10-17
Marietta, GA

Re: Come on now....

said by ptrowski See Profile :

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!
No kidding. I've had tons of dropped calls too, and have encountered more dead spots in the last 3 or 4 months than I did in the first 12 or 13 months of me having their service. Their service is just awful now...for me.

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
clubs:
·ViaTalk
·AT&T DSL Service

Re: Come on now....

said by AtlGuy See Profile :

said by ptrowski See Profile :

Would you guys settle on a name, scheme, picture etc and get your network in order? We have had a ton of dropped calls since June!
No kidding. I've had tons of dropped calls too, and have encountered more dead spots in the last 3 or 4 months than I did in the first 12 or 13 months of me having their service. Their service is just awful now...for me.
Same here! I have been a customer since the Bellsouth days and never had the issues. Since June or so things have gone downhill rapidly.

Looking on their coverage maps, the areas that even show "moderate" coverage we have zero signal. I have been working with them to do network tests, etc but nothing. My wife is ready to drop them soon.
--
"A religious war is like children fighting over who has the strongest imaginary friend."

Have you been touched by his noodly appendage? »www.venganza.org
zenafu

join:2007-06-12
Brooklyn, NY
·Verizon Online DSL
·America Online

Re: Come on now....

Ditto ditto. This morning I got dropped four times during a single call. The service has been crappy for the past three or four months now. My family and I are seriously looking at alternatives even though we've been with Cingular for nearly three years.
phantom6294

join:2002-02-27
Abingdon, MD
·RoadRunner Cable
·Comcast
·Cablevision


edit:
September 12th, @01:44PM

Re: Come on now....

said by zenafu See Profile :

This morning I got dropped four times during a single call.
Wouldn't that be dropped four times in the same conversation? Wouldn't being dropped necessitate a new call???
zenafu

join:2007-06-12
Brooklyn, NY

Re: Come on now....

Yeah yeah, you know what I mean, mister brains.
mep

join:2001-04-14
Warrington, PA
Ditto - I drop CingulAT&Tr like a dropped call and went with Verizon.
So far my calls have been landline like quality. Thanks AT&T.

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
clubs:
·ViaTalk
·AT&T DSL Service

Re: Come on now....

said by mep See Profile :

Ditto - I drop CingulAT&Tr like a dropped call and went with Verizon.
So far my calls have been landline like quality. Thanks AT&T.
I would, but at $175 per line I have an issue coughing up $350 to drop a service that has sucks now. I am close though to them saying they will wave the fee.

The plans on Verizon are similar to what we have now, but I was not impressed with the Verizon phone lineup.
--
"A religious war is like children fighting over who has the strongest imaginary friend."

Have you been touched by his noodly appendage? »www.venganza.org
Ahrenl

join:2004-10-26
North Andover, MA

Re: Come on now....

The one thing Verizon doesn't have is rollover minutes.. which is why we switched from Verizon. Tired of getting a bill once a year that was $200+'s. Always seems to be one month where my wife goes crazy. All the rest we'll use less than 300mins.
jjgk
Premium
join:2003-01-04
Grosse Pointe, MI
·Comcast

Re: Come on now....

You are right, no roll-over minutes like Cingular/AT&T. Had Cingular through my employer. Finally went with Verizon on the Family Plan which does offer shared minutes. I ended up carrying 2 phones...work/home. Now my Vzn contract is up, wanted to go to Cingular since AT&T took over cuz I heard more towers and tower power and I can add it to my U-verse or phone bundle. Good to learn now that service has not improved before I switch. Besides, On-Star uses Vzn and I can add it onto my Family Plan for $9.95 with an extra 100 minutes, so may stick with Vzn for now (new car).
I thought I heard something about a common tower provider and separate phone companies. Anyone hear that? Is it likely?
RJSinMO

join:2007-07-11
Saint Louis, MO
·AT&T U-Verse
·Sprint Mobile Broa..
·Vonage
·Charter Pipeline

Yeah, it's funny. I'm in St Louis, and the people that I'm talking to that drop the MOST calls all have AT&T. One knows where his "dead areas" are and warns me when he is approaching one. Another friend dropped a call the other day sitting in a drive-up (not moving) on a major road.

I have Sprint and it is EXTREMELY rare for me to drop a call, and I can't specifically name a "known" dead spot in St Louis.

We were recently in the mountains in Colorado... while I was roaming sometimes, my phone worked everytime I tried to make a call. Two people with me with AT&T could not call from a decent sized mountain town.
shoan

join:2006-02-27
Benton, AR

who cares

if it walks like a duck and smells like a duck then it is still a duck no matter if it is painted orange or blue
battleop

join:2005-09-28
00000

ENOUGH!

I am sick and tired of hearing "The New AT&T" ever 16 seconds.

spewak
Kiss It, Kiss It Real Good
Premium
join:2001-08-07
Elk Grove, CA
·SureWest Internet
·FrontierNet Intern..

Re: ENOUGH!

said by battleop See Profile :

I am sick and tired of hearing "The New AT&T" ever 16 seconds.
Amen brother! I am also sick and tired of hearing: "Cingular is now AT&T". How long are they going to beat us over the head with that?
--
The weekend is here, grab a can of beer!

MysticGogeta
The Robot Devil
Premium
join:2005-03-14
League City, TX
clubs:

Re: ENOUGH!

AT&T is new new suck I would like to hear that because that is what I'm thinking.
--
Team Discovery-Join the fight

exocet_cm
Signal 26's Rock
Premium
join:2003-03-23
New Orleans, LA
clubs:
·Cox HSI
·Network Telephone ..
·Suddenlink
·Cingular Wireless
·AT&T Southeast

Re: ENOUGH!

said by MysticGogeta See Profile :

AT&T is new new suck I would like to hear that because that is what I'm thinking.
YES!

AT&T: Fewer bars in more places.
--
"I have measured out my life with coffee spoons..." - T.S Eliot
Check Out the Tech Bench »johnball.wordpress.com/tech-bench/
Ma blog: »www.johndball.com
battleop

join:2005-09-28
00000
"Cingular is now AT&T"

No, it's "Cingular is now THE NEW AT&T" Get that right or face their army of lawyers.

burgerwars

join:2004-09-11
Northridge, CA
·RoadRunner Cable

More Orange?

I haven't seen their new name/logo design, but if it's just more orange are they trying to be the same color as Vonage? Hmmm, maybe. If Vonage goes under and they gobble them up, they'll be no need to buy extra orange ink for sending their new customers junk mail.
expert007

join:2006-01-10
Buffalo, NY

If I were a shareholder......

I'd love the perpetual branding strategy because we all know that customers base their purchases on the company with the most researched logo. Customers tend to find features, reliability, support and pricing as not-so-important considerations.

not quite right
I'D Tell You,But Your Head Would Explode

join:2001-06-23
Puyallup, WA

WTF!


Bring Back Jack!
I tried to post, but this is all that came to mind!

W4DRA
D a v e

join:2003-06-02
Dunnellon, FL
·Sprint Mobile Broa..

Re: WTF!

  
said by not quite right See Profile :

I tried to post, but this is all that came to mind!

Here ya go, how about something like his.

WE WILL CAPTURE YOU AS WE DID JACK.......
--
Dave


Sprint Mobile Broadband, Sierra Aircard 595U
Home Page:»www.fastnow.net/w4dra/

cypherstream
There's no place like 127.0.0.1

join:2004-12-02
Reading, PA
clubs:
·Cingular Wireless

Is that really considerd Rebranding?

So what, the background color is Orange. The name is still AT&T. Is that really considered rebranding?

What's with orange and cell phones anyway? Cingular used an Orange color scheme and theres a UK provider called Orange. »www.orange.co.uk/
Orange must be the hip color for wireless. Verizon's close with their Red and black, but hey those colors don't make orange!

Oh and if the name is now AT&T why do phones still come with that STUPID cingular jingle ring tone. They should put that "All around the world" song by OASIS from the commercials if they really want to force a default ring tone. Better yet, make it sound like a phone when it rings.

Jim Gurd
Sorry Roger, you tiger now.
Premium
join:2000-07-08
Plymouth, MI
·Comcast

Re: Is that really considerd Rebranding?

said by cypherstream See Profile :

They should put that "All around the world" song by OASIS from the commercials if they really want to force a default ring tone.
No. I'm sick and tired of hearing that. It's in all of their commercials and it has been way overplayed.

dmeyer

join:2002-08-14
Avon, IN

Re: Is that really considerd Rebranding?

Amen.

menumorut
BE an American.

join:2005-07-04
Queens Village, NY

Actually Orange is "française" (France Telecom).

They operate in many countries in EU and abroad.

www.francetelecom.com/en/our_sol···rldwide/)

And yes the color is orange.
--
Give the world changes at a pace it can absorb.

AdamB

join:2001-01-07
Westerville, OH

Get rid of the Deathstar Logo

And then maybe people won't consider you such an evil company.
--
SBC/Yahoo DSL: 2478/427 on 3000/512

N3OGH
They both suck, we're so screwed
Premium
join:2003-11-11
Philly burbs

edit:
September 12th, @10:51AM

Re: Get rid of the Deathstar Logo

NOW WITNESS THE POW-AH OF THIS FULLY OPERATIONAL BATTLE STATION
--
Petty people are disproportionably corrupted by petty power…
moonpuppy

join:2000-08-21
Glen Burnie, MD
·Verizon Online DSL

Re: Get rid of the Deathstar Logo

said by N3OGH See Profile :

NOW WITNESS THE POW-AH OF THIS FULLY OPERATIONAL BATTLE STATION
No, the consumers are peaceful, we have no weapons.
benc
Premium
join:2007-06-17
Glen Carbon, IL

Re: Get rid of the Deathstar Logo

You may fire when ready.
sullim4

join:2003-05-18
Redmond, WA
Come on, the Deathstar logo is great! The stupid lowercase "at&t" is what's ridiculous. The Emperor would never approve of that.

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
·Comcast

said by AdamB See Profile :

And then maybe people won't consider you such an evil company.
Would you rather the logo be shaped like a Super Star-Destroyer instead?
--
Only SHATNER is Kirk.
Ahrenl

join:2004-10-26
North Andover, MA

Re: Get rid of the Deathstar Logo

Yes, or a wookie. I would glady agree to a $5 increase in my bill each year for a wookie logo on my phone.
Network Guy

join:2000-08-25
New York

Funny

quote:
The company also recently dropped their "fewest dropped calls" marketing -- a good idea since it wasn't true.
Funny shit.

jeffhambone
Peace, through superior firepower

join:2002-02-02
Manassas, VA
·Cox HSI
·Comcast


edit:
September 12th, @10:41AM

A pig wearing lipstick is still a, well,....

Unfortunately for AT&T, a firm recently found that customers actually liked the Cingular brand better.

No kidding.

After I fired ATTWS back in 2003 for atrocious customer service, it was a coin flip between Cingular and Verizon Wireless. The rollover feature won me over, but after four years of barely using any rollover minutes (partially my problem for being on the wrong plan), the uptick in dropped calls, and the rollback to the AT&T name, it's time to reconsider VZW.

The DeathStar will always be the DeathStar, I suspect.
--
Son, there's only one thing you need to know: HEMI

See 16 replies to this post

swintec
Premium
join:2003-12-19
Alfred, ME
·surpasshosting
·VoicePulse
·RoadRunner Cable

A Research Firm?

Late last year, another research firm found people prefered the AT&T name over Cingular, thats why they switched. In fact, I remember reading that very story here on BBR...What IS going on here with these different firms.
--
BlockNews.Net- Quality Usenet Block And Unlimited Accounts
tmc8080

join:2004-04-24
Floral Park, NY

Re: A Research Firm?

said by swintec See Profile :

Late last year, another research firm found people prefered the AT&T name over Cingular, thats why they switched. In fact, I remember reading that very story here on BBR...What IS going on here with these different firms.
This happens ONLY when consumers have little-to no choice of providers...
Otherwise, you'd see a much broader picture, one where consumers make INFORMED choices to go with another provider.
In almost EVERY cellular market, there are at LEAST two carriers these days, so AT&T doesn't have a MONOPOLY on wireless anymore.

Jim Gurd
Sorry Roger, you tiger now.
Premium
join:2000-07-08
Plymouth, MI
·Comcast

New marketing campaign

said by at&t marketing :

The campaign will target both general and multicultural audiences and will also include online, print and outdoor advertising. In addition, an online extension of the campaign, the AT&T Souvenir Store, will launch in October. On the site, visitors will be able to enter the cities and states where they visit or have personal connections to create a unique name that identifies those locations as a group. For example, New York, San Francisco and South Dakota may become "New Sanfrakota." Visitors can then purchase their own personalized "Your Seamless World" merchandise, such as T-shirts and bumper stickers.
This is supposed to be "cool" and appeal to the youth market? How lame.
--
We don't care. We don't have to. We're the phone company.

-- Ernestine

BuriedCaesar
It's Not Polite To Stare.

join:2004-03-27
Richardson, TX
·AT&T Yahoo

Re: New marketing campaign

Almost as lame as AT&T has been with their own name changes - seems as if that's what they really wanted to do - Hi, we're now SBATINGULAR!
--
That was preposterous! Utter Nonsense! Totally unsupportable drivel! You can't be serious!....Um, what did you say?

supergirl

join:2007-03-20
Pensacola, FL

Re: New marketing campaign

Maybe they are changing the "branding" due to all the hate the Iphone bills have caused?

Hazeleyze

join:2003-05-09
Wauseon, OH
·RoadRunner Cable

said by Jim Gurd See Profile :

said by at&t marketing :

The campaign will target both general and multicultural audiences and will also include online, print and outdoor advertising. In addition, an online extension of the campaign, the AT&T Souvenir Store, will launch in October. On the site, visitors will be able to enter the cities and states where they visit or have personal connections to create a unique name that identifies those locations as a group. For example, New York, San Francisco and South Dakota may become "New Sanfrakota." Visitors can then purchase their own personalized "Your Seamless World" merchandise, such as T-shirts and bumper stickers.
This is supposed to be "cool" and appeal to the youth market? How lame.
It's called marketing strategy. The young people don't care and will spend their money on anything. Easier to make a quick buck off of them instead of spending more money trying to convince the older ones to change.

Sabre
Di relung hatiku bernyanyi bidadari

join:2005-05-17
·Comcast

Well, I'll give them credit for being cute. Though cute and cool are not the same.

Sure, it'd be cute to have cell phone stuff celebrating my ability to call Belmoretawney Park, but there's no way I'd buy anything like that. (Of course, I don't have ATT anyway, so it probably is lost on me.)

Once again, marketing thinks it can solve every problem.
--
With all its sham, drudgery, and broken dreams, it is still a beautiful world.

Save American Soccer - Stop the MLS!

dadkins
Living on a Blu Planet
Premium,MVM
join:2003-09-26
Hercules, CA

Where?

New SanFrakota?

Noah Vail
Serial Thread Killer
Premium
join:2004-12-10
Lorton, VA

Ah.

It's wherever you are.

Cozy?

NV

Niarlan
Excelsior
Premium
join:2002-11-09
Manville, NJ

Re: Ah.

Remember...where ever you go, There you are

Nia

no one

@csc-ansc.com

different name, still spotty coverage

Nice!

Spend all that money on advertising, as if people don't know who the F*!K you (AT&T) are.

Couldn't it (money) be better spent on adding cell tower presence?

KA3SGM
- -... ...- -
Premium
join:2006-01-17
West Chester, PA
clubs:
·Verizon FIOS

Re: different name, still spotty coverage

said by no one :

Couldn't it (money) be better spent on adding cell tower presence?
WHAT???

They're taking the towers DOWN around here.

Seems the OLD AT&T / Cingular had a nice knack for putting up cell sites without going through any Zoning, and without any Building Permits.

AT&T still believes it is a pre-1984 Federal Government regulated Monopoly, and that local laws don't apply to them.

Many municipalities have been working through the legal battles ever since, so now The NEW AT&T is being served with all of the Cease and Desist orders.

Switch To The Network That Works In More Bars

(The New AT&T reminds you to please drink responsibly)
--
We're Gonna Need A Bigger Boat !!

jeffhambone
Peace, through superior firepower

join:2002-02-02
Manassas, VA
·Cox HSI
·Comcast


edit:
September 12th, @02:59PM

Re: different name, still spotty coverage

said by KA3SGM See Profile WHAT???

They're taking the towers DOWN around here.

Seems the OLD AT&T / Cingular had a nice knack for putting up cell sites without going through any Zoning, and without any Building Permits.

[snip]


Do you think they might be selling any on the surplus market? Now that I'm living out in the sticks, I could use something to hold up that stacked array of monobanders I've been putting off buying...
--
Son, there's only one thing you need to know: HEMI

KA3SGM
- -... ...- -
Premium
join:2006-01-17
West Chester, PA
clubs:
·Verizon FIOS

Re: different name, still spotty coverage

You need 100' tall phone poles, and fake trees???

I will try to find you a connection for them,
but whatever you do you need to put them up with NO zoning approvals or Building Permits whatsoever.

All in the spirit of AT&T.....

Whaaaa... PRB-1, thats one of those Erectile Dysfunction drugs right??

You can be up within 4 hours.

Just make sure you identify your 'station' every 10 minutes.

That's an FCC rule right????

Better start traveling now for your (WAS) 'Worked All States' award.
--
We're Gonna Need A Bigger Boat !!

rob_in_chatt
Premium
join:2004-09-17
Chattanooga, TN

what ever name they are now

look at the headaches that have filtered down from the merger. also, look at the problems that it (the merger) created for Richard Childress Racing (for you nascar fans) and the #31 Chevy driven by Jeff Burton.

txrocks
Premium
join:2005-01-21
Irving, TX

Re: what ever name they are now

Maybe they will change the logo to "orange" no globe or other stupid shapes just "orange"
then Jeff can race with the car only painted "orange"

at&t = orange

Rick
Premium,MVM
join:2001-02-06
Waterbury, CT
clubs:

I wonder when they'll rebrand Uverse?

I think a lemon color would be appropriate.
slckusr

join:2003-03-17
Maumee, OH

sigh

I miss the OLD at&t

ShadowMastr
Master Of All Shadows

join:2001-09-01
Fort Pierce, FL
·Comcast
·CenturyTel Inc.

Cingular, now AT&T, soon to be movin on....

I have had Cingular service for 3 years all was fine. The only thing that changed for me since at&t took over is I haven't received a single voicemail on my phone since the changeover. I was wondering why that was, till someone told me that it asks for some code # or something and they just end up hanging up.

I called my number to see what was up. It answers, then apparently autodials into at&t voicemail, and asks for you to enter the phone number of the mailbox you want to leave a message in, or to retrieve messages enter your code.

Problem with this is, who the heck knows what number they are dialing anymore??? It's all on speed dial, onetouch, voice, etc. Too confusing, too much trouble, so no one leaves messages.

With Cingular, if no one answered it just went directly to leave your message now... beep!

My contract is long up, but to switch I'd lose the great plan I have now that no one offers anymore.... 1000 anytime minutes with rollover for $40/month... I use so little minutes, I have like 8000 in the bank over the last 3 years... they roll off more than I use em.

But the 40/month plans offered now suck compared to that. I just may have to suck it up, but my only other choice out here is Alltel, which just got bought by a private company, so.... not sure bout that...
--
Follow Your Bliss -- Joseph Cambell
I reject your Reality and substitute my own! -- Adam Savage, Mythbuster

Heterman
Premium
join:2004-02-28
Fayetteville, AR

Re: Cingular, now AT&T, soon to be movin on....

That's probably something that has gone haywire in your profile. Have you called them to try and see what's up? That's not a "standard" for leaving voicemail, at&t or not.

Also, at least with my plan, I have found that cell phone plans have become more of an "access charge" than minute by minute anymore. With all the mobile to mobile and night/weekends, none of the minutes I have for "anytime" are used on any of my phones. So, that 1000 minute plan you have could probably be served with a lower "minute" plan these days. There are a few factors to consider such as will M2M be beneficial, but overall it all works out at least for me. JMO

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

Hot pile of. . . . .

Steaming sh!t still stinks as bad by any other name.
Full bars and they STILL drop calls!
At least they dropped their fewest dropped calls ads, those were so full of crap it wasn't funny.
Get a bad reputation? change your name. LOL!
--
You can never be too rich, too thin or have too much Bandwidth
apollo80

join:2002-01-31
Richmond, VA

How about this for a novel idea?

Instead of spending money rebranding...how about you invest it in IMPROVING THE PRODUCT?
Forums » AT&T Rebrands Yet Againpage: 1 · 2


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