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AT&T Yanks 'Fewest Dropped Calls' Campaign
After people apparently noticed it wasn't true....
by Karl Bode 02:28PM Tuesday Aug 21 2007
An AT&T Wireless employee e-mails us saying the company's phone stores have been pulling signs this month that state the provider has the "fewest dropped calls" of any provider, since apparently, well, it's not actually true.



The ad campaign, which launched last March, was based on a Telephia report that actually noted AT&T Wireless (then Cingular) did not have the most reliable network in New York, Chicago, Houston and Los Angeles.

A recent JD Power report gives that honor to T-Mobile in most markets. Similarly, a report from Consumer Reports placed Cingular/AT&T at the bottom of their rankings for reliability and satisfaction.

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A quick search digs up this Howard Forums thread, which seems to confirm the employee e-mail, and this report from January profiles a user who sued then-Cingular for misleading advertising:
quote:
California resident Jonathan C. Kaltwasser says he was one of millions who were persuaded to sign up with Cingular after the ad campaign was launched in March 2006. But, he says, two independent consumer reviews have ranked Cingular as the worst or among the worst carriers in terms of dropped calls throughout the United States.
Telephia has since been purchased by The Nielsen Company. As an aside, Telephia studies have also suggested that this website has the sexiest editors.


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