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After 3DTV, DirecTV to Be Careful With 4K Video
by Karl Bode 07:19PM Thursday Nov 07 2013
Speaking on their recent earnings call with the press and analysts, DirecTV stated the company still plans to be the first company to offer ultra high-definition 4K channels, though the deployment will be rather measured all the same. "After the experience with 3D, I think there’s a level of – I don’t want to say cautiousness – but protect your options, because it’s a very complex rollout that would be required," said DirecTV CEO Mike White (read: they're going to be cautious). "You will see a little bit more of it next year. But gosh, you're still talking very, very few homes in America that would have a TV capable of that."

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reply to zod5000

Re: It makes sense.

I am getting tired of the luddites denouncing every new technology that comes up.

4K is a major improvement over 1080p - get over it. If television broadcasters want to be conservative in pushing 4K, that's fine. We don't need them. Forward-thinking companies like Nvidia and AMD are pushing 4K. PC gamers are a bunch who can easily spot visual improvements and as such they will be the heaviest drivers of 4K. Eventually the TV watching masses will be dragged, kicking and screaming, into the future.

This is the DVD vs. Blu-ray situation with the luddites claiming that DVD was "good enough" quality and Blu-ray was just overhyped and unnecessary.

Eventually we all saw just how wrong those people are.

The same thing will happen with 4K vs. 1080p. 1080p doesn't even come close.

Anyone who has ever looked at a high resolution still image taken with a digital camera can tell you there is still a lot of detail that the eye can discern that 1080p is lacking. 4K essentially offers the quality of those high resolution still images in motion.

I think it is going to take 8K before we start saturating human vision at today's display sizes/distances. But 4K is an important stepping stone to 8K, just like 720p was an important stepping stone to 1080p.


Victoria, BC

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I'm not sure how well it's going to catch on with the masses.

Sitting at least 6ft away you need a TV about 80" to start getting benefits from the higher resolution. A lot of people don't have space or want TV's that big. You're running into the available space wall. If most people stick to 55 to 60" tv's the demand for 4k might not be there. Even if 4k gets relatively cheap to make and all TV's include it (in a few years), what would the demand for the content be if the quality difference was negligible on you average tv set?