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Amazon Still Open to Idea of AT&T Sponsored Data
by Karl Bode 04:19PM Friday Jun 20 2014
Contrary to some early reports, Amazon's new Fire Phone didn't embrace AT&T's controversial idea of letting some companies pay to bypass user caps, though Amazon remains open to the idea. "If customers are interested in that," Amazon CEO Jeff Bezos tells ReCode, "it is something we would look at in the future." The new phone has seen mixed reviews, with people impressed by the 3D effects but less impressed by the price or the fact that it's an AT&T exclusive.

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AT&T has been trying to sell the Sponsored Data since at least 2012, so you have to think AT&T pushed Amazon toward the concept; Amazon may just not have wanted to jump into the neutrality fire with their first handset release.

It's worth remembering that AT&T has spent the last few years insisting numerous companies think Sponsored Data is good idea, yet nobody has signed on for the plan.

That means most content companies don't think it's a very good idea, don't like the money AT&T is trying to charge for the honor, don't want to get involved in a PR fracas, or some combination of the three. While some consumers might initially find the concept appealing, the sector's consumer advocates, content companies and VCs argue the idea makes it harder for smaller companies and services that can't afford AT&T's toll to succeed.

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ev

@74.140.91.x

Deathstar

Ignoring video for a moment -- going to be a little difficult to overcome magenta's unlimited streaming push going the exact opposite direction, no?

Furthermore, judging from the fact Disney/ESPN has a fresh spot on the new iTunes Radio platform, it is now 100.1% unlikely they will EVER agree to pay the "800 Data" troll tolls in the first place.

Dominokat
"Hi"
Premium
join:2002-08-06
Boothbay, ME
kudos:2

1 recommendation

Re: Deathstar

Fu-k AT&T
openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by ev :

Ignoring video for a moment -- going to be a little difficult to overcome magenta's unlimited streaming push going the exact opposite direction, no?

Exact opposite direction? Seems it's in the same direction, just without any money changing hands.

ev

@74.140.91.x

Re: Deathstar

What exactly are you trying to say? TMUS's "just without any money changing hands" is clearly a different business direction versus "bilking the consumer AND the content creator"
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Deathstar

I'm talking about working "deals" with content distributors to help consumers minimize potential issues with caps.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1
Disney would not agree to a troll toll unless they could be assured it would be exclusive to them.

Meaning only they would get access to the cap free zone just so they could advertising you can watch ESPN on your mobile with no overage fees.

The thing is no smart wireless operator would allow themselves to be only allowed one content owner.
--
Filan - Aurin Spellslinger - Pago - Team Legacy

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast

Given that it is a phone...

... how could anyone complain if they(Mega Corp) choose to pay for the "call" to send data to it? as long as the end user and sender agree even over the end users wifi is OK too.
I'd be a lot more worried about being spammed to death, if I signed up for one of their offers.

fiosultimate

join:2014-06-09
San Antonio, TX

Re: Given that it is a phone...

Because people always oppose progress, this is the way things are going and people are afraid of the unknown(change)

Dominokat
"Hi"
Premium
join:2002-08-06
Boothbay, ME
kudos:2
Reviews:
·Time Warner Cable

2 recommendations

Re: Given that it is a phone...

Bull shit.
People like progress.
Corporations don't. It means that would have to adapt. They don't want to.
So they are throwing every penny they have at our government, to keep things "status quo." Ie: don't allow technology to progress ahead of us.

fiosultimate

join:2014-06-09
San Antonio, TX

Re: Given that it is a phone...

Remember the horse and buggy?,some people still prefer that over an automobile, it takes all kinds

mob
On the next level..
Premium
join:2000-10-07

2 recommendations

Re: Given that it is a phone...

Do you know how many companies fought the arrival of the automobile? You seem to have extremely selective memory that is tilted to only seeing what your paymasters tell you pay to remember.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1
I would not call a cap free lane progress, Its more a method to prevent progress.
--
Filan - Aurin Spellslinger - Pago - Team Legacy
Goldman

join:2002-06-21
Maumelle, AR
An AT&T run internet is not progress. They'll block anything and everything they want, an will do it better than any official government agency ever could.

Kuro

@75.151.50.x

There is no way this would include video

If this included video wouldn't that prove that streaming isn't a major issue?

tshirt
Premium
join:2004-07-11
Snohomish, WA
kudos:5

Re: There is no way this would include video

Streaming doesn't have to be an issue, as long as SOMEONE pays for it. they'll be happy to add as many cells as it takes, if you show them the money.
jjeffeory

join:2002-12-04
USA

Re: There is no way this would include video

People already pay for it in their monthly fees. This is some extra thing on top of that.

Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3

Re: There is no way this would include video

Clearly, AT&T wants to be shown MORE money, lol.

ev

@74.140.91.x
Multicast tuned correctly would absolutely mitigate saturation issues -- audio and especially video. Ma and Pa Bells just want $$$ to be relayed.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: There is no way this would include video

For broadcast content yes, but how does multicast help multiple individual streams?

ev

@74.140.91.x

Re: There is no way this would include video

How many 32/64kbps streams would it take to max out a 20x20mhz LTE site sector with proper fiber backhaul?
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: There is no way this would include video

I don't know, but what does that have to do with multicast?

ev

@74.140.91.x

Re: There is no way this would include video

If T expects ESPN to pay a premium to reach ears and eyeballs sans caps and overages, wouldn't you think they'd want to maximize that investment by demanding T have proper LTE Multicast support? The on-demand long tail is absolutely nothing compared to the big LIVE dog.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: There is no way this would include video

So you are talking about a live, multicast stream. Sorry, I didn't realize that's what you were discussing.
BiggA

join:2005-11-23
EARTH

Cost

I don't think Amazon can handle the costs associated with it, especially for Prime Video. Even if they were pay 5-10 cents on the dollar of what a consumer pays, the price would still be too high!

robbyglack

@50.243.146.x

the price? how can there be any rational conversation without that part

i have read hundreds of posts concerning at&t's sponsored data and not a single one has given any indication of what sort of cost at&t will pass on for this service. am i the only one who thinks that is an extremely important part of any conversation. at&t likes to compare 'sponsored data' to toll free number. it's important to remember that toll free number are a legacy service from a bygone era. when they started out they often were connected to discount 'watts' lines and the 1-800 number owners paid a discount compared to a consumer paying regular long distance rates. today toll-free rates are typically far higher than cheap discount long distance services. i highly doubt that if toll-free numbers were introduced today with today pricing they would catch on.

i really want to know what at&t intends to charge per GB to 'sponsored data' customers.
rradina

join:2000-08-08
Chesterfield, MO

Re: the price? how can there be any rational conversation without that part

And in the end, no matter how you slice it, dice it, disguise it, bury it, quantify it, sell it or fabricate new versions of the truth about it, the customer will always pay for it.

Remember when any mobile voice call was crazy expensive like a pre-1996 intra-state + intraLATA call? Now voice is unlimited and the new meth is data. Carriers are doing everything possible to never let go of the last hook consumers swallowed.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

Re: the price? how can there be any rational conversation without that part

Ahh yes the early cell phones, Soon voice became unlimited when the crack was called Texting. Then data came and text became unlimited.

And now they have found out that they the dealer can make the drug lords(the content owners) Pay them to be their middle man rather than the dealer paying the drug lord.

Intra-state calls aka in state long distance had to be one of the biggest scams designed solely to rip off customers ever invented by the telecom industry. I remember hearing people fighting LD charges because the neighbor across the street was technically just over that magical bill you more line.
--
Filan - Aurin Spellslinger - Pago - Team Legacy
rradina

join:2000-08-08
Chesterfield, MO

Re: the price? how can there be any rational conversation without that part

I remember dating the kids mom while she was still in college. We were about 100 miles apart. I believe that was an intra-state, inter-LATA call. (The old GTE provided her service area and mine was Southwestern Bell.) Sunday through Thursday we'd talk for about an hour a night. Many times the bill was over $300/month.

Flyonthewall

@206.248.154.x

Depends on how it's implemented

If it causes content rates to rise, then everyones bill takes a hit, even those who never stream over the phone..doesn't seem fair to me to me to make non-AT&T users pay for this. This is where charging users based on usage makes sense. But only in so far as it actually COSTS to stream. Which I'm pretty sure is cheap, not the major bucks they gouge for the service.

Send this idea back to the lab and work it over again.