Apple CEO Tim Cook this week poured some additional gasoline on the never-ending rumors of an Apple television, even though those rumors never appear to materialize. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook said in an interview with NBC on the company's plans to manufacture some computers in the States. "It's an area of intense interest. I can't say more than that." The problem, as it is with everyone from Microsoft to Amazon, is that the cable and broadcast industry, terrified of an inevitable future where customers pay less money for a wider variety of a la carte content, won't loosen licensing enough to allow real innovation to happen.