Apple Downplays Antenna Issue Using High-End Bullshit
Though hey, you get a free case if you shut up about it
Apple this afternoon gave a presentation to address the iPhone 4's antenna problems. This really was the time for Apple to be be concise, candid, apologize, and fix the issue. Instead, the company wound up sounding like AT&T. Apple spent an inordinate amount of time downplaying what's clearly been identified as a design flaw, and insisting that the problem was a problem with smartphones in general (seriously, Steve?). The CEO then announced the company will be giving all iPhone 4 owners a choice of a variety of free cases (beyond just bumpers) -- just because Apple loves you:
We do this because we love our users, and if we screw up, we pick ourselves up and we try harder. And when we succeed, they reward us by staying our users. We take this really personally. Maybe we should have a wall of PR people keeping us away from this stuff, but we don't, we take it really personally. So we've worked the last 22 days on this trying to solve the problem. And we think we've gotten to the heart of the problem."
Except -- they haven't. In the face of overwhelming hard data of a real problem
the company failed completely to identify a real design flaw, stuck to the same lame excuse that users are simply holding their phones wrong -- but added in a new inane wrinkle by insisting all smartphones are experiencing this level of antenna attenuation when gripped properly. That's simply not true -- the Consumer Reports study
that recently poured gasoline on Apple's PR kerfuffle clearly highlighted this hasn't been a problem with previous iPhone models.
Jobs spent a lot of time arguing about just how few customers this problem has impacted. The problem is, as data from several tests has shown, users in markets with decent AT&T coverage (read: major cities, usually) aren't going to notice the drop off in signal when the phone's held. The people who notice it are those in average or lower signal markets, who find themselves going from four bars to a total inability to make a phone call. Just because people with better signal strength aren't noticing the problem, doesn't mean the design flaw doesn't exist.
Despite spending so much time insisting the problem wasn't really a problem, in a post-presentation Q&A session Jobs started teetering dangerously close to actually admitting the company did something wrong -- stating that he believed impacted users may be able to get out of their long-term AT&T contracts. Jobs also noted that they'll "reevaluate" the free case approach in September -- whatever that means. Jobs says there will be no new hardware design for the iPhone
and called a NYTimes report of a possible software fix
In short, there's going to be no fix
for now, outside of entombing a beautifully-designed glass phone in a hunk of free, ugly rubber. Worse perhaps, the specific problem isn't even going to be fully acknowledged or really identified. Apparently, Apple hopes the lure of new case will shut people up about a problem they claim has been "blown out of proportion" (it's not clear how Apple expected people to react to being unable to use the world's most popular phone to make calls because of a design flaw).
The company's nebulous presentation may have done more harm than good. What customers wanted was an acknowledgment of a real problem and a real fix. What they got was a free case, some high grade bullshit, some waffling on whether or not the problem is even real, some whining about the press, and a slideshow.
378 comments .. click to read
If you don't like it, return it.
Return the phone and buy an HTC EVO. Why the hate? My iphone4 works just fine, and now i get a free case to do with what i want to do with. If you don't like the iphone 4 then return it. It's obviously affecting very few people like yourself. So return it and shut up. But enough with the hate talk. There are other options out there. Stop your crying.
Olmsted Falls, OH
|reply to Anon |
Who cares if he/she has never used or even plans on owning one? Apple makes more than just iPhone's. As an avid Apple user (MacBook, iPad) I see this as a serious issue.
These are expensive devices I've invested in and my MacBook Pro is damn near vital to me as it's my main piece of equipment for school (majoring in Game and Simulation Programming).
I choose Apple as my main computer because I saw they had a good reputation for quality. I need something that will work today and tomorrow and should a problem arise, I need to know someone will be there to correct it immediately.
If they're turning their backs on iPhone customers, what kind of treatment will I get if something happens to my MacBook Pro? How about my iPad?
This is just a sad time for people who love Apple products. Hell, call me a fanboy if you want.. I'm pretty pissed that a company I've stood behind, invested in, and toted as producing the highest quality electronics is coming up with shit like this.
(Most likely) Sent from my iPad.
PSN ID: TyKres
actions · 2010-Jul-16 5:02 pm · (locked)
Fort Wayne, IN
|reply to Z80A |
said by Z80A:No. But if all the trailers that you did see sucked, legitimate professional reviews said it was a bad movie, and the basic plot of the movie was ridiculous, it's not a huge leap to draw your own conclusion that there's probably something wrong with the movie.
Ah, so you review products you have never seen or recommend movies you haven't seen?
That's what we have here. There are countless videos demonstrating the issue ("trailers"). Most reviews that looked for it has found the signal issue, even those from fairly truthful impartial sources such as Consumer Reports ("professional reviews"). And basic RF design tells you that you are going to have these very problems with an exposed antenna ("ridiculous plot").
I don't beleive I've ever made a commented as if I was an owner. My only comments have been in general towards Apples reaction towards the phone, along with the concept behind the problem.
actions · 2010-Jul-16 4:40 pm · (locked)
HarddriveProud American and Infidel since 1968.Premium
|reply to Anon |
said by Z80A:Fact is my Android phone doesn't have an antenna issue.
But don't let facts get in your way.
But i think the problem now is that you and other iPhone4 owners expected something more from Steve and Apple than, 'here's a free case. now stfu and go away.'
I've come here to chew bubblegum and kick ass and i'm all outta bubblegum.
actions · 2010-Jul-16 4:27 pm · (locked)
bdon78I didn't do it
2 Things Karl
1. Apple demonstrated it on other phones. But, no one actually cares about other phones, so this is only an issue with an iPhone
2. You disappoint me. The title is unoriginal and unprofessional. In fact, one of the main reasons I spend time on this site is because despite your "I hate AT&T" slant, you usually do a good job of sharing facts and being professional about it. Instead, now you can only come up with cuss words (which I use often) instead really diving into what happened today at the press conference.
In summary, I'm disappointed, I've come to expect more out of this forum and your writing.
your moderator at work|
Best. Title. Ever.
actions · 2010-Jul-16 2:34 pm · (locked)