As countless leaks already predicted, Apple today announced that they're offering a few new iPhones
: a slight flagship iPhone refresh called the iPhone 5S, and a new line of cheaper, brightly-colored iPhones with the A6 chipset known as the 5C.
The 64 bit A7-powered iPhone 5S comes in gold, silver and black and features improved battery life, a better camera, and fingerprint security. Prices are as expected: $199 for 16GB, $299 32GB and $399 for 64GB. The 5C sports five colors and will be priced at $99 for 16GB (with a two-year contract) or $199 for the 32GB version.
According to the Apple website, the unsubsidized prices for the unlocked 5C is $550 for the 16 GB version and $650 for the 32 GB version. That's substantially more pricey than most analysts had predicted, putting a damper on this week's industry chatter
that T-Mobile would benefit most because of their shift away from subsidies. Apple's clearly going to continue to use older models to soak up more cost-conscious users.
As a nifty side note, AT&T, Verizon and T-Mobile all now use the same version of the iPhone
courtesy of a new LTE chipset. Pre-orders for the 5C begin next week, with the phones both shipping starting on September 20. Apple today also announced that iOS7 will be available for download starting on September 18.