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Apple Hires CableLabs Exec for 'Something Big'
by Karl Bode 07:41AM Thursday Oct 03 2013
Apple has hired Cable industry veteran and long-time CableLabs exec Jean-François Mulé to work on "something big" over at the Cuppertino giant. MultiChannel News notes that Mulé posted to LinkedIn, stating he's going to be "challenged, inspired and part of something big." Rumors of both an Apple television and an Apple subscription TV service have long been around, though just like every other company (Google, Intel, Sony, Microsoft) Apple has found it impossible to get the cable and broadcast industry to sign off on licensing deals for technologies that could potentially disrupt the legacy TV market.

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seant169

join:2003-07-21
Forney, TX

YESSSS!!

THis is exactly what they need to do!!! Im in !!
Please Santa i really really want it!!
Joe12345678

join:2003-07-22
Des Plaines, IL

Re: YESSSS!!

apple does not have an distribution system for TV and the ISP who do offer TV will just use caps to kill this off.

Also I don't thing a lot of uses have the bandwidth for some thing like this to work.
Chubbysumo

join:2009-12-01
Superior, WI

Re: YESSSS!!

my best guess is that its for a DOCSIS cablemodem/Airport router combo unit. I doubt its for a STB, since cable companies will fight those tooth and nail, since its such a closed system.

anon_anon

@comcastbusiness.net

Re: YESSSS!!

Only apple could describe an Airport router/cable modem combo as "something big". To everyone else who is not an apple fanboy, the best term to describe it is "yawn".

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Da Bronx
Reviews:
·Optimum Online
·Clearwire Wireless

It's the future

said by Joe12345678:

apple does not have an distribution system for TV

They do have a distribution system for music as well as a lot of video in their podcast, TV shows, and Movie offerings. It would not be a big step to offer more in the way of TV and/or movies.

said by Joe12345678:

... and the ISP who do offer TV will just use caps to kill this off.

Perhaps, but many of us have no caps. It's entirely possible that a successful rollout of IPTV would actually help reverse the trend towards caps, especially in markets like here in NYC where you actually have some competition.

What consumers are wanting more and more is the ability to watch what they want, when they want and on a device of their choosing. Entrenched media can forstall this for a while, but eventually consumers will get what they want.

said by Joe12345678:

Also I don't thing a lot of uses have the bandwidth for some thing like this to work.

That's is a function of resource allocation. What happens If you were to dump cable TV service and put those dollars towards bandwidth? Would you then have enough? I suspect the answer is yes.

At some point new technology will trump old technology. It always has in the past. We no longer listen to music on vinyl, we no longer watch black and white TV, We no longer commute to work on horseback ..... Likewise media distribution will also inevitably change and conform to 21st century norms.

--
"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

"People should not be afraid of their governments. Governments should be afraid of their people"

elister

join:2006-07-17
Seattle, WA

Won't work.

I don't see Apple doing anything revolutionary. It will be the exact same service we get from regular cable companies, but with a better menu. The cost for subscribers will be exactly the same, if not more and you'll get buffering issues. Apple's ebook price fixing trial has taught me that they won't compete with others on price. Why make a small profit when you can make obscene profit at the customers expense. Only fools and fan boys will pay more, for the exact same thing, trading one corporate whore for another.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Do and end run.

If Apple can make deals directly with the producers of content, and get around all of the layers in between and make it work the would nuke the whole distribution system. My Fantasy is direct feeds of The many BBC channels I watch now via VPN. having said this I am not holding my breath.
--
I am quite sure now that often, very often, in matters concerning religion and politics a man's reasoning powers are not above the monkey's.
- Mark Twain in Eruption

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Da Bronx
Reviews:
·Optimum Online
·Clearwire Wireless

Re: Do and end run.

said by Transmaster:

If Apple can make deals directly with the producers of content, and get around all of the layers in between and make it work the would nuke the whole distribution system. ....

Well, they have. iTunes and the new Apple Radio do just that. If they do the same with TV and movies, they could change the entire entertainment industry, and force the dinosaurs into extinction.

--
"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

"People should not be afraid of their governments. Governments should be afraid of their people"

TBBroadband

join:2012-10-26
Fremont, OH

Re: Won't work.

Very true. Stamp the Apple logo or brand on something and the price goes up 100000000000%. But the crazy thing is people will still buy it- Like IowaCowboy.

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Da Bronx
Reviews:
·Optimum Online
·Clearwire Wireless

Re: Won't work.

said by TBBroadband:

Very true. Stamp the Apple logo or brand on something and the price goes up 100000000000%. But the crazy thing is people will still buy it- Like IowaCowboy.

That has not been the case for iTunes music distribution. I now purchase the music I like at a fair price. I can get the 3 songs I like from an album without buying the whole album. I can listen to the music on any device I choose. Apple's digital distribution is nothing like their hardware distribution, it's actually quite inexpensive. I don't see many music stores in my neighborhood any longer!

--
"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

"People should not be afraid of their governments. Governments should be afraid of their people"


IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1

Apple TV with CableCard slot

Sign me up.
Joe12345678

join:2003-07-22
Des Plaines, IL

Re: Apple TV with CableCard slot

Will also need USB for SDV.

But the cable card mess on the Cable co side is very unapple.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Re: Apple TV with CableCard slot

said by Joe12345678:

Will also need USB for SDV.

But the cable card mess on the Cable co side is very unapple.

I just reactivated one of my TiVo boxes (that already had a lifetime sub) and I just picked up a cable card at the Comcast office and a quick 10 minute call to a special 1-800 number and it was running.
--
I've experienced ImOn (when they were McLeod USA), Mediacom, Comcast, and Time Warner and I currently have DirecTV. They are much better than broadcast TV.

I have not and will not cut the cord.
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink

Get ready to be underwhelmed

Whatever Apple is cooking up, it will be limited, it will have an Apple price tag, and it will not be disruptive. 4K TV that does Chromecast tricks with IOS devices and has access to yet another crippled library. Ho-hum.

And for what its worth, Intel/Apple/Sony/Google/Microsoft aren't being thwarted by the cable industry, but the content folks, who have learned from iTunes and Netflix.

And the content owners aren't refusing them - Apple, et al, is simply unwilling to pay what the discrete/unbundled content is worth, as they seek to transfer the content owners' and last-mile profit margins to their own balance sheet, without actually adding anything to the equation.