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Apple Originally Wanted Own Network for iPhone
Instead They Got an Unprepared AT&T
by Karl Bode Wednesday 16-Nov-2011 tags: competition · business · wireless · alternatives · consumers · wireless
According to wireless industry mainstay John Stanton this week acknowledged that Steve Jobs originally wanted Apple to run its own network for the iPhone to ensure end to end quality. "He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum," claims Stanton, who notes that while Jobs gave up on the idea around 2006, he still managed to have a significant impact on wireless carriers. Apple ultimately settled on an exclusive arrangement with AT&T that early on in the relationship didn't go particularly well. "If I were a carrier, I'd be concerned about the dramatic shift in power that occurred," insists Stanton.

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LightS

join:2005-12-17
Waco, TX
Reviews:
·Time Warner Cable
·RoadRunner Cable

A network exclusively for apple products.

Sounds like a load of garbage.
They'd end up like a certain ISP who delivers TV service, yet doesn't claim to be a cable/content provider.

I personally wouldn't want to be a part of this network, but to each his own i guess. Whatever works best for the apple sheep..
talz13

join:2006-03-15
Avon, OH

Re: A network exclusively for apple products.

said by LightS:

Sounds like a load of garbage.
They'd end up like a certain ISP who delivers TV service, yet doesn't claim to be a cable/content provider.

I personally wouldn't want to be a part of this network, but to each his own i guess. Whatever works best for the apple sheep..

At least it would keep all the crapples together and off my network.

LightS

join:2005-12-17
Waco, TX

Re: A network exclusively for apple products.

Hahaha, that's true.

I suppose it's my anti-apple mindset that makes me realize what an atrocious idea it would be to have a technology provider simultaneously be a voice carrier..
talz13

join:2006-03-15
Avon, OH

Re: A network exclusively for apple products.

[sarcasm]You mean all those phones I used to buy that had SPRINT emblazoned over every square inch weren't manufactured by the carrier?!?[/sarcasm] I'm glad at least the actual manufacturers are getting their names out there more nowadays. It's nice to be able to tell people that I have an HTC phone and not get quite as many blank stares.

LightS

join:2005-12-17
Waco, TX

Re: A network exclusively for apple products.

"You guys like my AT&T Razr?!?!!"

It's ridiculous, I forgot how it used to be until you reminded me..

Actually, I had a Moto Razr V2 back in the day.. it was actually a really nice phone :Z
kaila

join:2000-10-11
Lincolnshire, IL

This was due diligence on Steve's part....

To explore how far they could control their product and user experience. Carriers always seem to be a weak link and a major source of annoyance, so it was well worth pursuing. Apple as a carrier obviously wasn't going to go far if they wanted to release a phone within a decade, but again, worth going down the road.

As far as power shifting away from carriers, I thank Apple for doing their part. You don't have to go back too far to remember all the US carriers intentionally crippling phones, firmware, pissing off handset manufacturers and customers.
--
Jeff Howe
Jeff's Blog - »www.ostjournal.net
chsteiger
Premium
join:2003-10-03
Pasadena, TX

Re: This was due diligence on Steve's part....

Yes, Apple broke the carriers ownership of the phone OS... too bad Google can't do it. That's why all those Andorid phones are cippled, loaded with bloatware, and can't be updated to the latest version of the OS until the carrier wants it to be (if ever).

SNT
Premium
join:2002-07-17
Satellite Beach, FL

Re: This was due diligence on Steve's part....

said by chsteiger:

That's why all those Andorid phones are cippled, loaded with bloatware, and can't be updated to the latest version of the OS until the carrier wants it to be (if ever).

No entirely true. You may not like the method, and it may not be officially supported, but you certainly can update your phone, get rid of the crap, and un-cripple it without any intervention from the carrier.
NuShrike

join:2010-09-01

Re: This was due diligence on Steve's part....

Android alternate OS is only a temporary gray-area that can be taken away ANY TIME.

Apple locked it into a business fact that can't be touched.
BiggA

join:2005-11-23
EARTH
Reviews:
·Comcast

Sprint

I though that they would MVNO with Sprint originally. I'm wondering if, at this point, they could just MVNO the whole thing, and possibly offer cross-carrier roaming, since the iPhone supports all three.

That, or, they have plenty of cash to buy either Sprint or T-Mobile. Both have nationwide PCS licenses.

n2jtx

join:2001-01-13
Glen Head, NY
Reviews:
·Optimum Online

Re: Sprint

said by BiggA:

I though that they would MVNO with Sprint originally. I'm wondering if, at this point, they could just MVNO the whole thing, and possibly offer cross-carrier roaming, since the iPhone supports all three.

Had Sprint been a GSM based carrier perhaps they would have. However, the GSM iPhone allowed it to be used all over the world, not just in the few countries running CDMA.

Now at the least the 4S cobbles the two disparate technologies into one device and LTE will level the playing field (I hope).
--
I support the right to keep and arm bears.
BiggA

join:2005-11-23
EARTH

Re: Sprint

Every version of LTE is different.

LOL @ buying both.
openbox9

join:2004-01-26
Alexandria, VA
kudos:2
said by BiggA:

That, or, they have plenty of cash to buy either Sprint or T-Mobile. Both have nationwide PCS licenses.

I don't believe that to be a very good capital allocation strategy for Apple. Apple would likely want to focus on the iPhone/iPad on the network which means that the customer bases for both Sprint and T-Mobile would decrease. Without any roaming agreements that you allude to (roaming reduces that control that Apple likely seeks), Apple would need to invest significantly in infrastructure for either company. Based on the "infeasible" comment, Apple dealing with the telecom carriers is likely a necessary evil.

Gbcue
Almost P.E.
Premium
join:2001-09-30
Santa Rosa, CA
kudos:8
Reviews:
·AT&T U-Verse

1 edit
said by BiggA:

That, or, they have plenty of cash to buy Sprint and T-Mobile. Both have nationwide PCS licenses.

FTFY
--
My Blog 2.2
eugine

join:2003-03-07
New York, NY

Google Apple VoIP Network

Google launches city wide wifi then apple shakes hands and the network is born. The user is still looking at bars for signal quality. VoIP, Video calling (also known as Face time) would be nice on the go but it all is limited technology.
Dodge
Premium
join:2002-11-27

This wouldn't work

There are certain truths that apply to all wireless carriers:
1) There will be dead zones (smaller for some carriers, bigger for others)
2) There will be dropped calls (inteference happens)
3) There will be data issues unless you overbuild like crazy

Given these and other points that I missed, if apple created their own network, their last line of defense (aka finger-pointing) would be removed, and eventually will errode their image.

wings10
I Am Legend
Premium
join:2004-06-09
South Elgin, IL

To control the world.

"Steve Jobs originally wanted Apple to run its own network for the iPhone to ensure end to end quality."

He wanted total control!

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Re: To control the world.

said by wings10:

"Steve Jobs originally wanted Apple to run its own network for the iPhone to ensure end to end quality." He wanted total control!

Read Steve Jobs, by Walter Isaacson and you will understand where Steve Jobs was coming from. He believed that if everything was built from the ground up to work with each other the user experience would be much better. There was nothing evil about this, it is the philosophy of closed vis open systems. The Bill Gates world or the Steve Jobs world. Thanks to this total integration Apple devices work so smoothly. Coming from the PC world it is so pleasing to have a computing device that works so well. Both of these operating concepts have their good and bad points it is up to the end user to decide which system is best for them.
--
I am quite sure now that often, very often, in matters concerning religion and politics a man's reasoning powers are not above the monkey's.
- Mark Twain in Eruption
sonicmerlin

join:2009-05-24
Cleveland, OH
kudos:1

Google and Clear

This is exactly why I think Google should buy Clearwire, which has a record low market cap of 1.7 billion. They've already spent $12 billion on Motorola just to defend Android. $3 billion, a measly one quarter of profit for Google, would be enough to buy Clear and give them massive amounts of spectrum and an already functional network.

Gbcue
Almost P.E.
Premium
join:2001-09-30
Santa Rosa, CA
kudos:8
Reviews:
·AT&T U-Verse

Re: Google and Clear

said by sonicmerlin:

This is exactly why I think Google should buy Clearwire, which has a record low market cap of 1.7 billion. They've already spent $12 billion on Motorola just to defend Android. $3 billion, a measly one quarter of profit for Google, would be enough to buy Clear and give them massive amounts of spectrum and an already functional network.

Interesting. They could buy it and then serve ads to people who don't want to pay a high monthly bill (subsidized service via ads).

Pay more, no ads.
--
My Blog 2.2

PapaMidnight

join:2009-01-13
Baltimore, MD
said by sonicmerlin:

This is exactly why I think Google should buy Clearwire, which has a record low market cap of 1.7 billion. They've already spent $12 billion on Motorola just to defend Android. $3 billion, a measly one quarter of profit for Google, would be enough to buy Clear and give them massive amounts of spectrum and an already functional network.

I thought Sprint owned Clearwire?

Packeteers
Premium
join:2005-06-18
Forest Hills, NY
kudos:1
Reviews:
·Time Warner Cable
·Verizon Online DSL

just unlock the phone

Jobs was silly to worry so much over this issue.
had they simply sold the phone unlocked,
(like the rest of the World sells their phones)
and charge more for each non subsidized iphone.
quality service would follow as every carrier on
the planet would be fighting to support iphones best.

i can understand if iphone.1 they didn't know would
be so popular and spread the cost risk to a carrier,
but by iphone.2 they should have just gone unlock.
it would have started a trend of unlocked phones
in America that we'd all be more grateful to Apple
for pushing, then just their own products.
NWOhio

join:2011-10-25
Toledo, OH

Re: just unlock the phone

It actually would not have started a trend. Google tried that. But they still wanted a shit load of the phone. People in the US won't pay full price for a phone. They'd rather take the subsidized price and just be in a contract. Otherwise the Google NexusOne would have taken off if the problems where fixed right away; and Apple today would be selling shit loads of iPhones that would be unlocked.

heat84
Bit Torrent Apologist

join:2004-03-11
Fort Lauderdale, FL

The monthly cost of it

probably would've been as over priced as the iPhone. I bet it wouldn't have caps or throttling or UBB though.
--
Bit Torrent is my DVR.

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