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Apple Strips '4G' Marketing For International iPad
After Heavy Criticism for Claiming 3G was '4G'
by Karl Bode 03:50PM Friday May 25 2012
Apple's latest iPad supports HSPA+, DC-HSDPA and LTE -- while here in the States even coming in different flavors for AT&T and Verizon's different LTE implementations (with a third likely looming eventually for Sprint LTE). Worldwide however, where the iPad can only operate via 3G GSM, consumers and regulators have been getting annoyed at Apple's generous use of the term "4G" to describe a product that in no way supports anything close. Buckling to growing pressure from regulators in Australia and the UK, Apple has ditched the 4G branding from the iPad in international marketing, calling the devices "iPad WiFi + Cellular" capable in marketing instead of "iPad WiFi + 4G" capable.

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Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1

Good

Good. Simple as that.

Still wonder why they can't do other chipsets for other 4G standards...
en103

join:2011-05-02

Re: Good

I'd actually prefer it to say 'HSPA / HSPA+ / LTE' than '3G' or '4G' (faux G).
Telco

join:2008-12-19

$G label

Plus the fact that with the exception of AT&T and Tmobile (USA), nobody else in the world label HSPA as 4G.

tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
kudos:1

Re: $G label

said by Telco:

Plus the fact that with the exception of AT&T and Tmobile (USA), nobody else in the world label HSPA as 4G.

Probably because people in other countries aren't slaves to marketing like Americans are.

10mbps is 10mbps. I don't care if it's on Verizon's "4g" or T-Mobile's "3.75G/4G".
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:2

1 recommendation

Nothin' but a G Thang.....

»m.youtube.com/watch?v=_qkP8SvHvaU

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

1 recommendation

Re: Nothin' but a G Thang.....

Gz up hoes down.
sk1939
Premium
join:2010-10-23
Mclean, VA
kudos:10
said by N3OGH:

(youtube clip)

Classic.

Oh_No
Trogglus normalus

join:2011-05-21
Chicago, IL

Wow, so they wont lie?

So they dont want to lie in other countries?
They just want to lie in the US and call a 3G device 4G.
LOL

koolman2
Premium
join:2002-10-01
Anchorage, AK

Problem wasn't that it didn't have 4G...

The problem with these international "New iPad" wasn't that they don't have 4G. The problem is that they don't have the frequency set for any 4G outside of America, so it drops down to 3G. The radio is there, just not usable in that area because they don't put LTE on the same frequencies.

Twaddle

@sbcglobal.net

THe biggest liars make the most money

Come on let's be real. Apple calls their device 4G capable because they can. 4G doesn't mean S#$T-when I see the legally binding definition of what 4G is in a court of law, a definition that won't be struck down or set aside by some paid for pimped judge, THEN maybe THEN it would mean something Until then its a free for all and all the slick marketing doesn't be squat. Ho hum wake me when the Corporate American technology titan back up their marketing with real quantifiable performance figures and honor contracted commitments.
Caveat Emptor
Richardhi

join:2011-03-14
Honolulu, HI

THINK what LTE really means people?

LTE= Lie.To.Everyone.

4G is just a way to say we need more money from you because its not 3G. Also its not that other country's are not compatible with U.S freq, it because the U.S is the only place that don't have it and our deff for 4G is not what 4g really is!.......

axiomatic

join:2006-08-23
Tomball, TX

American Tools

Here in America we remain looking like complete tools to the world because we put marketing over accurate specification.

How come the people across the pond can force changes like this when we, who are much closer to the source, are powerless?