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Apple TV Will Be iTV
$99 broadband TV unit to top out at 720p?
by Karl Bode Thursday 12-Aug-2010 tags: Video · business · alternatives
Last May leaks emerged that Apple was starting to get serious about their next incarnation of Apple TV -- which is expected to be a much smaller, simpler broadband-connected device that will cost somewhere around a hundred bucks. Subsequent leaks indicated that the service will be co-launched with a rental service providing TV shows for 99 cents -- down from the $1.99 Apple charges now for standard-definition programs -- and the $2.99 it charges for high-definition programs. Now Engadget has a little more detail, and says the unit won't be capable of anything higher than 720p. Oh, and Apple's also going to change the name of the unit (which will of course be tied tightly to iTunes and have an app store) from Apple TV to iTV.

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Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

iTV...

How.....clever...and...unoriginal.....

Uncle Paul

join:2003-02-04
USA
kudos:1

Re: iTV...

said by Cheese:

How.....clever...and...unoriginal.....
I'm sure it will be 'magical' too.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

said by Uncle Paul:

said by Cheese:

How.....clever...and...unoriginal.....
I'm sure it will be 'magical' too.
Wonderfully magic! It's Apple after all!

FBGuy
yippee ki yay
Premium
join:2005-03-19

Re: iTV...

yep. if you don't use apple brand ethernet cables i bet it gets jittery too.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

said by FBGuy:

yep. if you don't use apple brand ethernet cables i bet it gets jittery too.

Smith6612
Premium,MVM
join:2008-02-01
North Tonawanda, NY
kudos:21
What about iISP from Apple?

FBGuy
yippee ki yay
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Re: iTV...

said by Smith6612:

What about iISP from Apple?
give it time.

Metatron2008
Premium
join:2008-09-02
Stockbridge, GA
iSP.

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:1
Wonderful, magical, and LICKABLE!

UGH, another "i" product.

Apple needs to replace iRedundant with something more iOriginal, it's getting really iOld.....
--
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Subaru
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Greenwich, CT
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Re: iTV...

said by N3OGH:

Wonderful, magical, and LICKABLE!

UGH, another "i" product.

Apple needs to replace iRedundant with something more iOriginal, it's getting really iOld.....
When did Apple start using "i" for it's products anyways? Only thing that comes to mind right now is imac.
--
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LG is NOT Lifes Good It's Lucky Goldstar!


Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

said by Subaru:

said by N3OGH:

Wonderful, magical, and LICKABLE!

UGH, another "i" product.

Apple needs to replace iRedundant with something more iOriginal, it's getting really iOld.....
When did Apple start using "i" for it's products anyways? Only thing that comes to mind right now is imac.
Perhaps when they released the imac?

Subaru
1-3-2-4
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Greenwich, CT
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Re: iTV...

said by Cheese:

said by Subaru:

said by N3OGH:

Wonderful, magical, and LICKABLE!

UGH, another "i" product.

Apple needs to replace iRedundant with something more iOriginal, it's getting really iOld.....
When did Apple start using "i" for it's products anyways? Only thing that comes to mind right now is imac.
Perhaps when they released the imac?
I'm thinking the G3 imac.. that's as far back I can think of anything.
--
It's NOT Ni-kon It's NE-KON!




LG is NOT Lifes Good It's Lucky Goldstar!


Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

As always, wiki, so take with grain of salt.

»en.wikipedia.org/wiki/IMac

The announcement of the iMac in 1998 was a source of discussion and anticipation among commentators, Mac fans, and detractors. Opinions were divided over Apple’s drastic changes to the Macintosh hardware.[2] At the time, Apple was trying to improve its retail strategy. Apple declared that "the back of our computer looks better than the front of anyone else’s".[3]

Apple declared the 'i' in iMac to stand for "Internet"; it also represented the product's focus as a personal device ('i' for "individual").[4] Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. "There's no step 3!" was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum.[5] Another commercial, dubbed ”Simplicity Shootout”, pitted seven-year-old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with an HP Pavilion 8250, in a race to set up their computers. Johann and Brodie finished in 8 minutes and 15 seconds,[6] whereas Adam was still working on it by the end of the commercial. Apple later adopted the ‘i’ prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone, iPad and various pieces of software such as the iLife suite and iWork and the company's media player/store, iTunes.

Metatron2008
Premium
join:2008-09-02
Stockbridge, GA

Re: iTV...

Bullcrap. They stole the i from intel (i286, i386).

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

said by Metatron2008:

Bullcrap. They stole the i from intel (i286, i386).
umm

spewak
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said by Uncle Paul:

said by Cheese:

How.....clever...and...unoriginal.....
I'm sure it will be 'magical' too.
Uncle Paul,
You forgot your Apple branding! Tsk, tsk, tsk!
It is iMagical. Or iMagic. In Apple's world it is always i before e!

--
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aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA
If it lets me stream my own content then I might consider one...

Uncle Paul

join:2003-02-04
USA
kudos:1

Re: iTV...

At 720p? Pass...

aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA

Re: iTV...

Doesn't bother me at all. Most of my content is standard dvd material...
--
.:|:. Go Wheatley or Go Home!

PhoenixDown
-- Wants FIOS
Premium
join:2003-06-08
Fresh Meadows, NY
kudos:1
Feel the same way... not keen on the idea of dvd content getting upconverted to 720p thru itv then getting re-converted to 1080p by the tv/etc.
--
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TheMG
Premium
join:2007-09-04
Canada
kudos:1
Does the capitalization matter? If not then I smell a trademark lawsuit approaching.

There's a British television network called "ITV" or "itv".

»www.itv.com/

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: iTV...

said by TheMG:

Does the capitalization matter? If not then I smell a trademark lawsuit approaching.

There's a British television network called "ITV" or "itv".

»www.itv.com/
Oh damn!
brianiscool

join:2000-08-16
40303
kudos:1

Failed

Apple failed again.

Z80A
Premium
join:2009-11-23

2 edits

Why? iWasteofmoney

Other similarly priced boxes access WAY more content and support 1080P over a crapload of codecs. 100 bucks? No thanks. I don't care how good the GUI is...it can't make up for these other huge shortcomings.

KoolMoe
Aw Man
Premium
join:2001-02-14
Annapolis, MD

1 edit

Re: Why? iWasteofmoney

What if it supported Flash?


720p seems shortsighted, but I imagine it's a way to keep costs down and evaluate interest. If good, 1080 support will be in the upgraded version, of course.

Personally, the lack of 1080 support doesn't bother me. As another said, most of my video isn't 1080 anyway. But the absolute tie to iTunes is what I don't like.

I have an Apple TV. When hacked with Boxee, when it could access Hulu, it was great! When Boxee dropped Hulu, and I never bothered with an iTunes server...and getting all my media converted to work with iTunes...the aTV has been unplugged for months...
KM
--
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PhoenixDown
-- Wants FIOS
Premium
join:2003-06-08
Fresh Meadows, NY
kudos:1

Re: Why? iWasteofmoney

And trying to get itunes installed on WHS is a nightmare!
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saiga6360

join:2010-08-09
Jersey City, NJ
TV broadcasts are not 1080p are they? I know some sat. broadcast at 1080p but for the most part, content is pushed out at 1080i.

sansri88
digital is here
Premium
join:2005-12-17
New York, NY
kudos:1

How will this fly in the UK?

There's a major broadcaster in the UK by the name ITV...and there's really no way in hell they would license their name to Apple for this. I wonder what's gonna happen there...

battleop

join:2005-09-28
00000

Re: How will this fly in the UK?

They will claim it's iTV and not ITV. Apple thinks that they own the lower case i.

sansri88
digital is here
Premium
join:2005-12-17
New York, NY
kudos:1

Re: How will this fly in the UK?

Interesting to note that they had filed for a trademark on iTV back in 2006, but in 2008 it was withdrawn...

»www.ipo.gov.uk/domestic?domesticnum=2432936
Gami00

join:2010-03-11
Mississauga, ON
i thought they only currently lease the lower case "i" from cisco atm?

PhoenixDown
-- Wants FIOS
Premium
join:2003-06-08
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kudos:1

Re: How will this fly in the UK?

I'm pretty sure that only applies to iOS term.
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digitalfreak
Premium
join:2005-12-09
Blacklick, OH
said by battleop:

They will claim it's iTV and not ITV. Apple thinks that they own the lower case i.
Good luck. Intel tried that already and failed.

Sabre
Di relung hatiku bernyanyi bidadari

join:2005-05-17
Perhaps iSteve will just change the name of the device only in the UK, like Google did. (Gmail is Google Mail in the UK because the name was already owned there.)

FBGuy
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Re: How will this fly in the UK?

said by Sabre:

Perhaps iSteve will just change the name of the device only in the UK, like Google did. (Gmail is Google Mail in the UK because the name was already owned there.)
Google Mail is becoming Gmail in the UK. »mail.google.com/support/bin/answ···r=159001
Joe12345678

join:2003-07-22
Des Plaines, IL

Will the other ITV sue over the name?

Will the other ITV sue over the name?

milnoc

join:2001-03-05
H3B
kudos:1

Re: Will the other ITV sue over the name?

I certainly hope so. ITV in the UK has used that name since 1962. Having a Yank steal it for their own purposes would be intolerable.
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clickie

join:2005-05-22
Monroe, MI

Re: Will the other ITV sue over the name?

Unfortunately, their umbrage would be limited by the rule of British law. Which means they'll have a hell of a time stopping them here, or anywhere else British law is not the rule.

Apple itself is a study of precedent IN British courts vis a vis Apple the recording studio. They've successfully navigated the courts the first time claiming to be a computer company, and they successfully negotiated their way when they started selling music.
bdon78
I didn't do it

join:2009-05-18
Decatur, GA

1 edit

Not Interested

I personally don't need a Roku player, etc.. I have Uverse and Netflix, occasionally will watch shows on my phone on the plane..

Quite frankly, I'm missing it, just can't see how there is a huge market for this. Then again, I just learned what foursquare is.. maybe I'm just getting old and out of touch with technology...
L00ker

join:2007-01-18

Tivo still reigns supreme

At 720P whats the point? And tivo has had this market for a while, while iTV looks appealing I certainly wouldn't waste the money to go down to a lower resolution product.

WeSRT4

join:2000-11-20
Mobile, AL

Google will kill iTV

It looks like GoogleTV will be the one to buy. I'm guessing the iTV won't stream Netflix. Android was late to the party but is now starting to kill the iPhone. This time Google won't be late. Apple doesn't stand a chance.
xirian
Premium
join:2003-01-26
Beacon, NY
kudos:1

Re: Google will kill iTV

said by WeSRT4:

It looks like GoogleTV will be the one to buy. I'm guessing the iTV won't stream Netflix. Android was late to the party but is now starting to kill the iPhone. This time Google won't be late. Apple doesn't stand a chance.
There is a netflix app for the iPad, so I'm sure there ill be one for the iTV.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
and where is this said GoogleTV product?

Shack

join:2002-01-17
Bloomington, IN

Re: Google will kill iTV

Coming soon from many manufacturers. Built into TVs, Bluray players and stand alone boxs

Nezmo
The name's Bond. James Bond.
Premium,MVM
join:2004-11-10
Coppell, TX

Agree with all comments...

... but you know they will still sell a million coz it's white and has a fruit on it.
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Ctrl Alt Del
Premium
join:2002-02-18

Re: Agree with all comments...

said by Nezmo:

... but you know they will still sell a million coz it's white and has a fruit on it.
The current Apple TV has a white fruit on it and that hasn't been selling well. Hell, Steve Jobs calls the current Apple TV "a hobby".
--
less talk, more music

syslock
Premium
join:2007-02-03
Ann Arbor, MI

SageTV

Get real Apple...

720 only?
The HD200 already blows your product away.

»www.sagetv.com/hd_theater.html
compton

join:2002-02-08
Brooklyn, NY

Re: SageTV

said by syslock:

Get real Apple...

720 only?
The HD200 already blows your product away.

»www.sagetv.com/hd_theater.html
Most TVs are 720P sets. So for most people it makes no difference if a program steams in 720p or 1080p. I will go as far and say that if your TV set is below 50 inches then there is no difference in viewing quality and experience between a 720p and 1080p. Apple is making the proper choice by going with 720p at this point in time.

woodward
XMission Broadband
VIP
join:2000-12-28
Salt Lake City, UT

720

Just to keep this in perspective, as far as I am aware Hulu, Hulu +, Amazon VoD and Netflix all max out at 720 for their HD streams -- and most of those are heavily compressed to significantly smaller bitrates than what you get on satellite or cable (and *much* less than Blu-ray, of course).

I suppose you can fault Apple for failing to innovate in this area, but they aren't exactly falling short of the competition, either.

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
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USA
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Re: 720

said by woodward:

Just to keep this in perspective, as far as I am aware Hulu, Hulu +, Amazon VoD and Netflix all max out at 720 for their HD streams -- and most of those are heavily compressed to significantly smaller bitrates than what you get on satellite or cable (and *much* less than Blu-ray, of course).

I suppose you can fault Apple for failing to innovate in this area, but they aren't exactly falling short of the competition, either.
They are trying to get all those DSL customers whose broadband speeds can't support the higher bandwidth requirements of 1080P content.
--
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Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
Yeah it only needs 360 more P for me to give crap about it.
XknightHawkX

join:2003-02-13
East Peoria, IL

LOL, iTV-3 is a website.

iTV is taken already. lol. Poor Apple looks like UK isn't the only one using ITV.

»www.itv-3.com/index.php

gattaca
Premium
join:2003-05-28
USA

It's already a winner.

$99 and an app store and it is already a winner for the vast majority of consumers, though the haters won't ever admit it.

You're talking about a $99 device that could run apps like, I don't know...
Hulu
Netflix
ABC Player
etc...

If that is all it does, it already handily beats things like the Roku box.
--
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See 26 replies to this post
Geebo

join:2004-10-18
Fort Wayne, IN

wait and see

i'll wait to see before passing judgement
sam64

join:2006-07-31
Newtown, PA

Re: wait and see

Me too! It is too early to pass jusgement.

While the users on this board like to be at the cutting (or maybe bleeding) edge, most average users just want something that works and works well.

If this thing is well designed, simple to use with a killer UI then it will be a winner otherwise it will be a dud. Time will tell.
clickie

join:2005-05-22
Monroe, MI

Re: wait and see

Shhh! Pragmatic thinking and logic has no place here in the comments section of DSLReports. Please, get to the end of the line for Apple bashing, or get in the other line for an Apple lover's gang-bang.
sam64

join:2006-07-31
Newtown, PA

Re: wait and see

Thanks clickie....
I needed to be woken up from my stupour. Sometimes I forget that on this board you either hate it or love it.
naitove

join:2005-03-10
Croton On Hudson, NY

iTV

There's already an App called iTV

ARGONAUT
got ping?
Premium
join:2006-01-24
New Albany, IN

You know it will happen.

Steve Jobs will claim he invented TV.

INT0CABLE
BANNED
Premium
join:2007-10-22
Bronx, NY

the apple cult

will eat raccoon assholes on a stick if apple sells it at an refreshment stand inside a apple store.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

720P

Welcome to the year 2000.
doesn't surprise me as apple hardware is usually a generation or two behind everyone else.
--
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nokiatech

join:2000-10-18
Stuart, FL

Re: 720P

The apple zealots are already here making excuses for their precious. Nothing to see here.
jfmezei
Premium
join:2007-01-03
Pointe-Claire, QC
kudos:22
Reviews:
·ELECTRONICBOX

Video card or Apple TV ?

One has to look at the advantages of a video card on a Mac with proper cabing to an HDTV set, versus that Apple TV ( or whatever name Apple uses).

On a Mac, I can run VLC and watch any type of media, including some with surround sound. (Quicktime and itunes don't do surround sound, and Itunes won't let me watch HD content on a Mac with separate screen, but VLC has no problem with it).

On that Apple TV thing, I can only watch a limited number of file formats, it probably doesn't support .mkv since neither itunes nor quicktime support it. And I won't be able to watch 1080p content.

Not sure if the Apple TV will support surround sound. The stuff downloaded from Itunes in SD does not have surround sound, just plain old stereo (so is plainly inferior to DVD quality).
chgo_man99

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Re: Video card or Apple TV ?

But you can't run iTunes rental videos on VLC, can you? That's the problem. Have you tried connecting Mac to TV via miniplug->converterbox-> HDMI, since I know HDMI is digital and should support encryption imposed by hdcp.

For me now the only way to enjoy HD movies on full screen from Internet is Xbox +ZuneHD, netflix or bittorrent.
jfmezei
Premium
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Pointe-Claire, QC
kudos:22
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Re: Video card or Apple TV ?

DVI outpt from a mac doesn't support hdcp, or so I am told. So an DVI to HDMI cable wont magically enable the mac to play those itunes movies with that silly hdcp drm.

This is why the piratebay exists. You buy the movie from itunes, but download a DRM-free version from the prirate bay. You can then play it on any hardware. And since you've paid for the right to watch that movie, you don't feel guilty about downloading it from TPB

The only advantage of that Apple TV was to circumvent that silly restriction since it has an HDMI port and lets you outpit HD content. But if the new version doesn't really do HD, what's the point of it ?
Cloneman

join:2002-08-29
Montreal

heh

someone should start a "you" company

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