As Charter Guts Social Media Presence, Cablevision Expands
Looking For Executives to Manage Extended Online Support
While Charter Communications guts their entire social networking presence to save a buck, Cablevision is expanding further into social networking support. As noted recently, new Charter management decided it would be a good idea to gut their entire UMatter2Charter support team
, which provided users with a way to break through traditional support gridlock via Twitter, Facebook, and even here in our direct forums
Cablevision appears to be doing the exact opposite, Fierce Cable
directing our attention to the fact that Cablevision is hunting for numerous new executives to tackle social media support:
Earlier this month, Cablevision began advertising three new social media positions: director of social media, social media editor and social media analyst. The executive it hires for the director of social media position will be "responsible for developing and overseeing the execution of strategic social media initiatives, including developing and managing social media campaigns to grow the audience, creating and supervising high-profile channel accounts, and integrating social media into the overall business strategy," Cablevision said in a listing posted on its Cablevision Jobs & Careers site.
As noted previously, such efforts aren't that expensive, but provide a company with a very human face while helping customers break through what can often be insurmountable red tape. Unless you're looking to save a buck and don't care that, as is the case with Charter, numerous customer satisfaction studies consistently rank you in last place among all carriers.