While Charter Communications guts their entire social networking presence to save a buck, Cablevision is expanding further into social networking support. As noted recently, new Charter management decided it would be a good idea to gut their entire UMatter2Charter support team, which provided users with a way to break through traditional support gridlock via Twitter, Facebook, and even here in our direct forums.

Cablevision appears to be doing the exact opposite, Fierce Cable directing our attention to the fact that Cablevision is hunting for numerous new executives to tackle social media support:As noted previously, such efforts aren't that expensive, but provide a company with a very human face while helping customers break through what can often be insurmountable red tape. Unless you're looking to save a buck and don't care that, as is the case with Charter, numerous customer satisfaction studies consistently rank you in last place among all carriers.