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Average American Consumes 34 Gigabytes Daily
Albeit from ALL info sources (TV, Internet, radio, phone)
by Karl Bode Thursday 10-Dec-2009 tags: business · stats · consumers
The New York Times Bits Blog directs your attention to a new report released by the University of California, which claims that American households collectively consumed 3.6 zettabytes (one billion trillion bytes) of information in 2008. Individually, the study claims the average American consumes 34 gigabytes of content and 100,000 words of information in a single day. Note that this isn't all coming through the computer; that total includes "input" from PCs, TVs, radio, video games and text messages. From the detailed report (pdf) on how they measured this information:

We defined “information” as flows of data delivered to people and we measured the bytes, words, and hours of consumer information. Video sources (moving pictures) dominate bytes of information, with 1.3 zettabytes from television and approximately 2 zettabytes of computer games....In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day.

According to the study, they didn't even include the volume of data the average human consumes while at work. Bytes of information consumed by U.S. individuals have grown at 5.4 percent annually since 1980.

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Lark3po
Premium
join:2003-08-05
Madison, AL

No wonder I'm hungry all the time...

With my slow Knology connection I'm being deprived of content!

DaveDude
No Fear

join:1999-09-01
New Jersey
kudos:1

1 edit

Re: No wonder I'm hungry all the time...

Its light fare, you need a more balanced diet. Like 20m connections, with burstable speeds.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Quoted from Maximum PC on this article

How can it be possible...

Submitted by Biceps on Wed, 12/09/2009 - 4:10pm

How can it be possible that we Americans can absorb that much information, yet, on average, get dumber every day? One of life's little mysteries, there.

(World) Peace

________________________________________________

LOL!
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

said by Cheese:

One of life's little mysteries, there.
Hardly. Who ever said that that 34GB was all informal/educational? You simply assumed that all of it was informational and that everyone should be getting smarter because of it? Sorry to burst your bubble but a large majority of that information will not help you learn beyond having some things to chat about amongst friends. Even the little bit the that is educational does not always sink in.
--

- "Techie" Jim

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: Quoted from Maximum PC on this article

said by jimbo2150:

said by Cheese:

One of life's little mysteries, there.
Hardly. Who ever said that that 34GB was all informal/educational? You simply assumed that all of it was informational and that everyone should be getting smarter because of it? Sorry to burst your bubble but a large majority of that information will not help you learn beyond having some things to chat about amongst friends. Even the little bit the that is educational does not always sink in.
Sorry to burst your bubble, that was the full quote, including the the "life's little mysteries", my contribution was the LOL at the end, I assume nothing. I thought it was a funny post.
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

Sorry to burst your bubble again, but you did not put that quote in a BQUOTE block. So to me it looks like you had asked the question.
--

- "Techie" Jim

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: Quoted from Maximum PC on this article

Sigh... I guess the "quoted from maximum pc post" means nothing
jimbo2150

join:2004-05-10
Euclid, OH

1 edit

Re: Quoted from Maximum PC on this article

said by Cheese:

Sigh... I guess the "quoted from maximum pc post" means nothing
In the TITLE, followed by three other confusing lines that may or may not be from the article. Is the quote the first line? Is it after the 'Submitted by' line? Is it the WHOLE POST? That is the whole point of QUOTE blocks... to identify quotes.
--

- "Techie" Jim

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

1 edit

Re: Quoted from Maximum PC on this article

said by jimbo2150:

said by Cheese:

Sigh... I guess the "quoted from maximum pc post" means nothing
In the TITLE, followed by three other confusing lines that may or may not be from the article. Is the quote the first line? Is it after the 'Submitted by' line? Is it the WHOLE POST? That is the whole point of QUOTE blocks... to identify quotes.
Submitted by Biceps on Wed, 12/09/2009 - 4:10pm

How can it be possible that we Americans can absorb that much information, yet, on average, get dumber every day? One of life's little mysteries, there.

(World) Peace


AstroBoy

join:2008-08-08
Parkville, MD

Re: Quoted from Maximum PC on this article

said by Cheese:

said by jimbo2150:

said by Cheese:

Sigh... I guess the "quoted from maximum pc post" means nothing
In the TITLE, followed by three other confusing lines that may or may not be from the article. Is the quote the first line? Is it after the 'Submitted by' line? Is it the WHOLE POST? That is the whole point of QUOTE blocks... to identify quotes.
Are you fucking blind?

Submitted by Biceps on Wed, 12/09/2009 - 4:10pm

How can it be possible that we Americans can absorb that much information, yet, on average, get dumber every day? One of life's little mysteries, there.

(World) Peace



Sad but true.

NYR 56
Premium
join:2000-12-05
Smithtown, NY
Sorry to burst your bubble there was absolutely no need to be a jackass just because you can't understand a simple communication. It was clearly a joke to begin with so it didn't even matter who said it.
Seaboogers

join:2004-11-01
Sarasota, FL
said by jimbo2150:

said by Cheese:

One of life's little mysteries, there.
Hardly. Who ever said that that 34GB was all informal/educational? You simply assumed that all of it was informational and that everyone should be getting smarter because of it? Sorry to burst your bubble but a large majority of that information will not help you learn beyond having some things to chat about amongst friends. Even the little bit the that is educational does not always sink in.
33GB of porn if you ask me.
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

said by Seaboogers:

33GB of porn if you ask me.
And 1GB of Britney, Seacrest, YouTube, and Tiger's latest fling.
--

- "Techie" Jim
JBear

join:2005-02-24
canada

Re: Quoted from Maximum PC on this article

So it is educational! No one watches 33GB of porn without learning something!
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

said by JBear:

So it is educational! No one watches 33GB of porn without learning something!
Unless you are going into the industry I am not sure you will learn that much that can be used beyond the porn industry. It's certainly your prerogative.
--

- "Techie" Jim
beavercable

join:2008-05-11
Beaverton, OR
The internet is for porn porn porn!

Corehhi

join:2002-01-28
Bluffton, SC
Reviews:
·Hargray Cable
said by Cheese:

How can it be possible...

Submitted by Biceps on Wed, 12/09/2009 - 4:10pm

How can it be possible that we Americans can absorb that much information, yet, on average, get dumber every day? One of life's little mysteries, there.

(World) Peace

________________________________________________

LOL!
Ahhhh I'm still trying to figure out what this all means????

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: Quoted from Maximum PC on this article

said by Corehhi:

said by Cheese:

How can it be possible...

Submitted by Biceps on Wed, 12/09/2009 - 4:10pm

How can it be possible that we Americans can absorb that much information, yet, on average, get dumber every day? One of life's little mysteries, there.

(World) Peace

________________________________________________

LOL!
Ahhhh I'm still trying to figure out what this all means????
It was a quote from Maximum PC article, I will post the link to the article so people don't get their panties in a bunch!

»www.maximumpc.com/article/news/s···each_day

karlmarx

join:2006-09-18
iraq
'How can americans get dumber every day'. Two words... FOX NEWS
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

said by karlmarx:

'How can americans get dumber every day'. Two words... FOX NEWS
and Rush Limbaugh
--

- "Techie" Jim
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
because 33gb of that 34 is reality TV for a large chunk of the population? ok i must admit, Mythbusters is reality TV in theory but it still has more value then an entire season of survivor.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
jimbo2150

join:2004-05-10
Euclid, OH

Re: Quoted from Maximum PC on this article

said by Kearnstd:

because 33gb of that 34 is reality TV for a large chunk of the population? ok i must admit, Mythbusters is reality TV in theory but it still has more value then an entire season of survivor.
I agree, but I would like to know what the viewer #s are for both shows. My guess is that Survivor, Big Bro, etc overall get many more viewers than Mythbusters. Im sure Discovery's numbers overall are probably much lower than networks that offer social reality-based shows.
--

- "Techie" Jim
NeoandGeo

join:2003-05-10
Harrison, TN

.

A little hard to believe unless everyone is torrenting all the time.

houkouonchi

join:2002-07-22
Ontario, CA

Re: .

One hour of 1080i OTA HD (mpeg2) is 7 GB so not surprising to me at all when they are including TV sources.
--
20/2mb Charter, 18/1.5mb U-verse, 6mb/768k DSL Extreme load balanced for a total of 44/4.2

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

Re: .

said by houkouonchi:

One hour of 1080i OTA HD (mpeg2) is 7 GB so not surprising to me at all when they are including TV sources.
More reason to migrate to MPEG4.

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5

1 edit
said by NeoandGeo:

A little hard to believe unless everyone is torrenting all the time.
Most of the data consumed is watching TV and playing games with game consoles. 3.3 of 3.6 zetabytes or 92%. The internet is only a small part of the total consumed.
NeoandGeo

join:2003-05-10
Harrison, TN

Re: .

Ah, thought they were referring to internet use.
AstroBoy

join:2008-08-08
Parkville, MD

I don't think the average American has enough bandwidth.

I don't think the average American has enough bandwidth for this to be true. They must be including data that is not related to a user, but a process. If I were to upload a backup copy of my hard disk to some off-site storage, that would not be "consumed content" since I am not using the content. It would be consumed bandwidth tho.

I expect they are including bandwidth used by the search engines like google. They might be slanting the curve!

34 GB must be way off.

hookonphonix

@bellsouth.net

Re: I don't think the average American has enough bandwidth.

said by AstroBoy:

I don't think the average American has enough bandwidth for this to be true. They must be including data that is not related to a user, but a process. If I were to upload a backup copy of my hard disk to some off-site storage, that would not be "consumed content" since I am not using the content. It would be consumed bandwidth tho.

I expect they are including bandwidth used by the search engines like google. They might be slanting the curve!

34 GB must be way off.
Reading is hard..

"Albeit from ALL info sources (TV, Internet, radio, phone)"

Data is Data, and can be measured as such. It does not matter what the delivery mechanism is.
quatrix
Premium
join:2005-02-11
South FL
kudos:2

Re: I don't think the average American has enough bandwidth.

said by hookonphonix :

Data is Data, and can be measured as such. It does not matter what the delivery mechanism is.
Data is data? Data isn't exclusively electronic. Technically it would include everything we perceive through all of our senses (like our super-ultra-mega-HD eyes).
AstroBoy

join:2008-08-08
Parkville, MD
said by hookonphonix :

said by AstroBoy:

Reading is hard..

"Albeit from ALL info sources (TV, Internet, radio, phone)"

Data is Data, and can be measured as such. It does not matter what the delivery mechanism is.
Ok, I missed that line. So i did not comsume those 40 or so bytes.
Radio and phone are not worth measuring compaired to TV and Internet. But since TV is included, might be true. I bet I slant the curve on that one! I assume "ALL info sources" is electronic only? If not, you must include smell, sound, taste and vision, ... That fart from 20 minutes ago was about 300 MB alone! wow I wonder what the resolution of our eyes is? Much more that 1080. And our frame rate is well beyond 30 frames per second.
Raficoo

join:2006-11-14
so you're trying to tell me that the Average American spends a day 8.5X of what i'm allowed monthy!!


... and to think i pay $47/month(and that's not considering Extra Penalties; each 1GB extra=$10 ) for this crappy thing
AstroBoy

join:2008-08-08
Parkville, MD

Re: I don't think the average American has enough bandwidth.

Like me, you missed this line:
"Albeit from ALL info sources (TV, Internet, radio, phone)"

So, even people without an Internet connection could be in the 20-30GB per day range.

Ben
Premium
join:2007-06-17
Glen Carbon, IL
     You must have the worst, or one of the worst ISPs ever.  Who do you have?

     Sure, there's 3G which is $60/mo. for 5GB/mo., but at least that's portable.
ShellMMG

join:2009-04-16
Grass Lake, MI

And then some

Now if they could only figure out how many GB of that data is advertising...

rahlquist
Redeye

join:2001-10-30
Villa Rica, GA

And with Comcast

I would have an excuse to sleep the other 20+days a month once I hit my cap!
AlexandreG

join:2009-08-06

What!?

... How can someone cousume 34 gigabytes EVERY DAY!!!!!!!!!!

I am not even doing that every month!!!
AlexandreG

join:2009-08-06

Re: What!?

oh.... got it.. it is not only the internet

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

One minor little detail

Sources such as TV are broadcast, not unicast like the internet is. Therefore disseminating the same information to large numbers of people is less stressing on the network for cable or broadcast TV versus internet streaming and on demand.

This is why the DVR concept works so well. The shows are delivered via broadcast, stored (cached) locally and the end user watches them on demand. The network doesn't become overloaded delivering a single stream to each and every individual end user, instead that stream is shared.

I think that if video delivery over the internet is to replace cable or broadcast TV fully that there needs to be widespread use of multicasting and maybe local caching/storage.
neufuse

join:2006-12-06
Indiana, PA

Re: One minor little detail

yeah they are multicast right now, but we still consume them... but what if everything goes IPTV or IP Radio someday? It's not always multicast
neufuse

join:2006-12-06
Indiana, PA

HDTV

Heck I watch History HD and Discovery HD about 4 - 5 hours a day in the background while I work at home... and at about 12.5 Mbyte per second (or what ever comcast compresses it to now) for about that time is what 27 GB in a day? just on tv...
amigo_boy

join:2005-07-22

1 edit

Zetabytes are...

Click for full size
It's the metric system's fault!
I wasn't sure what a ztetabyte is. I found the above graph[1] which helps put the rate of data consumption in perspective. If a giga meter is the the distance to the sun, a zeta meter is the width of the Milky Way.

Too many video games and reality TV!

[1] »www.mathsisfun.com/metric-numbers.html

Mark

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Zettabytes?

quote:
American households collectively consumed 3.6 zettabytes (one billion trillion bytes)
Zettabytes sounds like a word that only Dr. Evil could make up.
--
"Net Neutrality" zealots - the people you can thank for your capped Internet service.
Desdinova
Premium
join:2003-01-26
Gaithersburg, MD

Hmm...

Seems to me these numbers are extremely low, depending on how they determine a gig.

I admit I didn't read the entire 37-page study but how do they convert unknown content into gigabytes? A four minute song in a wave format of 16 bits 44.1 kHz comes out to around 40.4 MBs. So if I hear ten songs an hour on the radio and I listen for three hours a day, five days a week, then I'm hearing a hundred and fifty songs a week or six hundred a month. That comes out to 24,000 MBs or 24 gigs. And that's not even counting the commercials. Of course, these numbers assume that the stations playing CDs and not some other compressed format (and that I haven't completely screwed my math up! ).

What numbers are they using to determine the size of a typical TV show? Is this number for an OTA broadcast? Cable? Satellite? and what about the different compression methods used by these different systems?

They also break down information measurement by words. Um, okay. What's the baseline? If it's something basic like "dog" does that mean a word with more syllables is two bytes and not one?

Maybe I missed some basic stuff here but it seems their methods of quantifying data are a bit spurious...
Da Man

join:2008-05-08
Hanover, PA

Re: Hmm...

Do they count analog? Do POTS talkers, FM listeners&NTSC watchers fall on the low side or the high side since they use a lot of bandwidth MHZ wise.

cork1958
Cork
Premium
join:2000-02-26

Holy Cow!!

Holy cow, is all I can come up with!!

34x30=1020Gb a month!!

Crap!
Just went WAY over my limit
--
The Firefox alternative.
»www.mozilla.org/projects/seamonkey/

NOCMan
MacChatter
Premium
join:2004-09-30
Colorado Springs, CO

Terabyte is plenty for a cap

So 34*31 = 1054, If an ISP wants to cap, cap it at 1000 gigs..

That's plenty.
openbox9
Premium
join:2004-01-26
japan
kudos:2

Re: Terabyte is plenty for a cap

Considering this questionable "report" estimates that internet video, communication, and web browsing only make up 0.24% of the total bytes consumed, your ISP should be able to cap you at 2.4 GB/mth. Is that still plenty?
markrubi

join:2004-08-11
Edmond, OK

34 maybe if I had Uverse TV also.

I only used 1.6 gig yesterday and most of that was updates from Mircrosoft and AVG, Today I am at 570 megs.

SSX4life
Hello World
Premium
join:2004-02-13
kudos:2

One hundred billion ka-pupataz-bits!

I use one hundred billion ka-pupataz-bits every single day! We need more regulation so I don't use what I pay for!

/sarcasam
markrubi

join:2004-08-11
Edmond, OK

Hmmm.

Where did my comment go?

hgf

@sbcglobal.net

Re: Hmmm.

now its back.. interesting
Mr Matt

join:2008-01-29
Eustis, FL
kudos:1

Two possibilities here!

Either the customers internet connections that the University of California evaluated are smoking or the University of California investigators are smoking something.
openbox9
Premium
join:2004-01-26
japan
kudos:2

Re: Two possibilities here!

Or a lot of people aren't reading Karl's summary, let alone the report

JohnInSJ
Premium
join:2003-09-22
San Jose, CA
Reviews:
·PHONE POWER
·Comcast

1 edit

I went to college and studied obvious things

33.9999999GB of garbage
00.0000001GB of data

We rock!

Seriously, I would expect nearly all of that "data" is in media. Mostly video. Maybe a significant chunk in interactive video (ie, games) for the under 20 demographic.

Makes for great headlines, doesn't it? Note to self, cut off UCSD funding for useless studies. Otherwise expect the breakthrough report: "Nearly everyone breathes a lot. Daily"
--
My place : »www.schettino.us
wvcaver
Premium
join:2005-04-17
Millersburg, OH

But how can this be

When 1GB limit gets you "70,000 e-mails, 34 hours of gaming or 1,344 hours of Web browsing.

This is what these lame ass ISP's tell us

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