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story category BT CEO On FTTH: 'Most People Are Happy With A Ford'
When all else fails, trot out a car analogy...
(old news - 04:36PM Friday Apr 17 2009)
tags: Fiber · business · install · world
In 2007, UK telco British Telecom called running fiber to the home "premature," instead opting to milk copper for a little longer. In 2008, they announced a widely lauded plan to invest in "fiber" (to the node), though the specifics weren't particularly impressive when you looked a little closer, and the "fiber to the press release" announcement was more about getting what they wanted from lawmakers. Now the carrier, after getting a regulatory back rub from the British Government, is back to saying that nobody really wants fiber to the home:
"Of course a Ferrari is faster than a Ford," says BT CEO Ian Livingstone. "But most people are happy with a Ford."
You'd at least wish that executives would make their car analogies consistent. Back in 2003, Qwest's Utah President Jerry Fenn, when defending his company's opposition to municipal fiber and reliance on DSL asked: "Why provide a Rolls-Royce when a Chevrolet will do?" Comcast CEO Brian Roberts of course has had his own thoughts on that, likening cable broadband technology to a BMW, while insisting that DSL is a "Hyundai." Personally, we'd like an Aston Martin, please.

Related:
  1. BT Scales Back 'Fiber To The Press Release' Plans
  2. Bright House Slams Verizon On FiOS Grounding
  3. ISPs Shouldn't Pretend To Be Content Companies
  4. Wednesday Evening Links
  5. Australia Announces $31 Billion Fiber Network
  6. Dig Your Own Fiber Trench, Save $400
  7. Verizon Continues NYC FiOS Deployment
  8. British Telecom Losing Its Fiber Phobia?
Forums » BT CEO On FTTH: 'Most People Are Happy With A Ford'
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Hmmm...

I did hear that Ford outside of the USA makes far superior cars to Fords made inside the USA. Maybe that is to what he is referring.
--
Blagojevich / Madoff 2012!

Boogeyman
Drive it like you stole it
Premium
join:2002-12-17
Huntsville, AL

Re: Hmmm...

Sure people would be happy with a Ford as long as its not the old Ford Pinto.

Comparing DSL to fiber as a Ford to Ferarri isnt really accurate, its more of a Yugo to Ford, a Ferarri would be an OC3 or something.
--
Im Your Boogeyman, Thats What I Am

Madness
A flea circus at a dog show.

join:2000-01-05
Quincy, MA
·Verizon Online DSL

Re: Hmmm...

said by Boogeyman See Profile :

Sure people would be happy with a Ford as long as its not the old Ford Pinto.
Well at least my computer won't explode if backed into.....although if it happens to be a Dell laptop....?
--
No keyboard present or keyboard error. Press <F1> to continue....
Sammer

join:2005-12-22
Canonsburg, PA

said by Boogeyman See Profile :

Comparing DSL to fiber as a Ford to Ferarri isnt really accurate, its more of a Yugo to Ford, a Ferarri would be an OC3 or something.
Yugo is just what I thought when comparing DSL to (fiber) a BMW.
PittsPgh

join:2003-08-21
Pittsburgh, PA

said by Boogeyman See Profile :

Sure people would be happy with a Ford as long as its not the old Ford Pinto.

Comparing DSL to fiber as a Ford to Ferarri isnt really accurate, its more of a Yugo to Ford, a Ferarri would be an OC3 or something.
Don't knock the Pinto. I had a '75 with a V-6 in it!!
Talk about too much engine for a car! LOL
The body was was pretty well rusted out though

pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
·Comcast


1 edit
said by Boogeyman See Profile :

Sure people would be happy with a Ford as long as its not the old Ford Pinto.
I've always looked down at Ford, Chrysler and GM vehicles in the USA simply because they've been crap as compared to some of the foreign makes.

When GM and Chrysler announced that they were going on welfare (Chrysler for the 2nd time), that, along with my own family's relationship with GM that began in 1972 and ended with me buying a Honda in 2001, pretty much cemented the view in my head that everything they make is junk. If that wasn't the case, they would not need welfare.

Ford, on the other hand, I am starting to warm to. I have a lot of respect for them because they chose to do the right thing and not take welfare, but actually compete in the marketplace by trying to become a stronger company and build better products.
--
Blagojevich / Madoff 2012!

meskinct
Mad Scientist at Work
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Danbury, CT
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4 edits

There are some fast Fords out there

Click for full size
GT40
There are some fast Fords out there. I might be happy if I had one of those.

--
Rich. My Website
Metatron2008

join:2008-09-02
Stockbridge, GA

Re: There are some fast Fords out there

When Isp CEOs sprew shit like this, they usually refer to something like this:


Link Logger
Premium,MVM
join:2001-03-29
Calgary, AB
·Shaw

Re: There are some fast Fords out there

I believe that is a 59 Chev Impala and while Chev as a company looks to be in about that condition, Ford on the other hand isn't looking for bailouts yet, and some of Ford's European cars are rather well thought of, even on Top Gear.

Blake
--
Vendor: Author of Link Logger which is a traffic analysis and firewall logging tool
Metatron2008

join:2008-09-02
Stockbridge, GA

Re: There are some fast Fords out there

It doesn't matter. You KNOW when these CEOs suggest this they mean a broken down junker that can only travel 30 miles a day, and takes an hour to start up.

Which is how they get ideas like 10 gig caps.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
on a side note, whoever let a classic car rot like that should be subjected to a 5gb cap....
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
Core0000
Premium
join:2008-05-04
Somerset, KY
·Windstream

Car Analogy

If they were going for car analogies..

Well I would want a Chevy truck over a pinto car. That pinto car may get the job done, but it can't do any heavy lifting like the chevy could, can, and will do.
Fibers all about expanding capabilities...at least that's what I take it as.

Eat Me

join:2002-09-25
Sussex, NJ
·PenTeleData
·Future Nine Corpor..
·VOIPo
·Vonage

Re: Car Analogy

said by Core0000 See Profile :

If they were going for car analogies..

Well I would want a Chevy truck over a pinto car. That pinto car may get the job done, but it can't do any heavy lifting like the chevy could, can, and will do.
Fibers all about expanding capabilities...at least that's what I take it as.
Is fiber really needed for the pathetic speeds that FiOS and U-Verse give today?

The answer is no. These can be done over coax.
AVonGauss
Premium,MVM
join:2007-11-01
Boynton Beach, FL

Re: Car Analogy

Fiber is not about speed as much as it is about capacity.

Eat Me

join:2002-09-25
Sussex, NJ
·PenTeleData
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Re: Car Analogy

said by AVonGauss See Profile :

Fiber is not about speed as much as it is about capacity.
What use is capacity if it isn't used?
iansltx

join:2007-02-19
Golden, CO
Bbbbbut your cable provider isn't even matching those "patheric" speeds!

Eat Me

join:2002-09-25
Sussex, NJ
·PenTeleData
·Future Nine Corpor..
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1 edit

Re: Car Analogy

said by iansltx See Profile :

Bbbbbut your cable provider isn't even matching those "patheric" speeds!
I get 30 meg down, 2 up. More than enough for my needs, and more download than 20/5 FiOS.
iansltx

join:2007-02-19
Golden, CO
·Comcast
·Qwest.net
·magicjack.com
·BeeCreek Communica..
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Re: Car Analogy

1. I can get 30 mbit download with PowerBoost over my current cable connection. Which is DOCSIS 1.1. Granted, that doesn't happen 80% of the time but it's possible.
2. Above about 15 Mbps per second, I'd much rather have increased upload than download. I'll take 15/5 over 30/2 any day of the week. If a file I need is *that big* and I need it *that quickly* I'll probably have to do some major editing/uploaidng of said file soon after.

Oh, and how much are you paying for your 30/2 connection? Almost forgot to ask that. FiOS is $60/month for 20/5, $70/month for 20/20. Guess what I'd take on 100/10 vs. 20/20? You guessed it, 20/20. Unfortunately 99.9% of servers out there are on 100 Mbit connections so getting 2.5 MB/s downloads and uploads is going to make my day a lot better than downstream speeds I'll have a hard time saturating due to "the other end".

Again, I'll maintain that after about 15 Mbps per second, today's applications don't see a discernable performance improvement in 99.9% of cases. However this 15 Mbps applies for both download and upload speeds. Guess which one HFC has so far been unable to do in more than a halfhearted manner?

Ignite
Premium,VIP
join:2004-03-18
UK
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said by Eat Me See Profile :

said by iansltx See Profile :

Bbbbbut your cable provider isn't even matching those "patheric" speeds!
I get 30 meg down, 2 up. More than enough for my needs, and more download than 20/5 FiOS.
You really do adore cable, don't you sir?

Isn't your cable usage capped, and how often does it actually reach 30Mbit?
Sammer

join:2005-12-22
Canonsburg, PA

said by Eat Me See Profile :

Is fiber really needed for the pathetic speeds that FiOS and U-Verse give today?

The answer is no. These can be done over coax.
That may be true but Verizon didn't own a coax infrastructure when they started to roll out FiOS. Are you suggesting that Verizon and AT&T should have built out their own hybrid fiber coax (or at least cat 5e) infrastructure to homes?
twill1989

join:2009-01-03
Goose Creek, SC
·AT&T Southeast

Please...the most DOCSIS 3 can offer, from what I understand, is around 100 mbps. Look at how quickly we jumped from being satisifed with 3-5 mbps to suddenly only being satisfied if we receive greater than 10 mbps at the very least.

How long do you think before people start demanding something more than 50 mbps offered by cablecos and Verizon right now (and maybe AT&T in the future if they perfect pair bonding)? 100 mbps will become the standard soon enough. Probably within the next 10-15 years. Then what do the cablecos do? Develop DOCSIS 4?

And if the speeds offered by FiOS (its not really fair to lump FiOS and Uverse together since Uverse isnt pure fiber) are pathetic, why dont you say the speeds offered by coax are pathetic as well? As of right now, the cablecos are matching Verizon for 50 mbps down. It's the same thing. Except at any time Verizon can up their down speeds dramatically and blow the cablecos out of the water.

Fiber is the superior medium. No matter what you say about coax, fiber will always win.

GOLFnSUN
Enjoy the sun
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·Comcast

said by Core0000 See Profile :

If they were going for car analogies..
How about a Bugatti Veyron vs a Tata Nano as a comparison?

Bugatti Veyron

Bugatti Veyron

0-60 in 2.8 secs
Top speed 253 MPH
$1,500,000

Tata Nano

Tata Nano

0-60 in 17 secs
Top speed 70 MPH
$2,500
--
My BLOG .. .. Internet News .. .. My Web Page
Core0000
Premium
join:2008-05-04
Somerset, KY

Re: Car Analogy

Forgive me I am a bit slow..

What exactly are you saying?

Fibers expensive, but a tata nano is cheap and can still get the job done?

C0deZer0
Oc'D To Rhythm And Police
Premium
join:2001-10-03
Davenport, FL
And that Tata would be disintegrated on Highway 27 in all of one day of being on that road.
Sammer

join:2005-12-22
Canonsburg, PA

said by Core0000 See Profile :

Well I would want a Chevy truck over a pinto car. That pinto car may get the job done, but it can't do any heavy lifting like the chevy could, can, and will do.
Fibers all about expanding capabilities...at least that's what I take it as.
How about a 2009 Ford F-350 Super Duty 350-hp twin-turbo 6.4 liter V8 Powerstroke diesel with 650 lb.-ft. of torque over that Pinto.
Core0000
Premium
join:2008-05-04
Somerset, KY
·Windstream


1 edit

Re: Car Analogy

said by Sammer See Profile :

said by Core0000 See Profile :

Well I would want a Chevy truck over a pinto car. That pinto car may get the job done, but it can't do any heavy lifting like the chevy could, can, and will do.
Fibers all about expanding capabilities...at least that's what I take it as.
How about a 2009 Ford F-350 Super Duty 350-hp twin-turbo 6.4 liter V8 Powerstroke diesel with 650 lb.-ft. of torque over that Pinto.
LoL, oh yeah, that's a 100x better.
PapaMidnight

join:2009-01-13
Baltimore, MD

Re: Car Analogy

Granted the FORD doesn't break down first.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

AT&T says the same thing about FiOS.

Maybe in the UK cable isnt the same class of threat, but im pretty sure cable is why Verizon went with Fiber Optics here in the US. because they know that faster Docsis2 was there and that D3 was coming and that Twisted pair copper was deadend. and that since Cable has FTTN already, FTTH isnt much more of a push so they had to also beat cable to that punch.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

mod_wastrel

join:2008-03-28

Well,

I'd be happier with a Ford than with their Yugo.

Sofa King
Premium
join:2009-03-01
Littleton, MA


1 edit

The "we" in "what we want"

While the "we" majority changes over time, "they" must factor in where most of the "we" is now.

•0.5% of subscribers consume about 40 percent of total bandwidth
•10% of subscribers consume 80 percent of bandwidth.
•80% of subscribers use less than 10 percent of bandwidth

Which "we" do "they" build for now? and later?

Added: »gigaom.com/2008/04/22/shocking-n···d-usage/
Metatron2008

join:2008-09-02
Stockbridge, GA
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2 edits

Re: The "we" in "what we want"

50% of stats are made up on the spot 90% of the time.

See what I did?

I'm tired of hearing random stats about how much people use thrown out.

BTW, you know what is also enjoyable? Comcast were the ones who said 1% of users use over 250 gigs a month.

For every argument of caps, idiots who agree with them use that argument, down to 10 gigs for TWC.

Sofa King
Premium
join:2009-03-01
Littleton, MA

Re: The "we" in "what we want"

I believe it was 0.1%.

Source: »Comcast 250GB Cap Goes Live October 1

wuuuut

@suddenlink.net

You bill people for the maximum amount they could potentially use (durr hurr cuz thats wut it cost u durr) and then cry when only 10% of your customers are actually using the service? 80% of your subscribers are basically giving you their money and getting nothing in return, you are making insane amounts of money on these people. How can you justify screwing the people who are actually using the service you sold to them in the way which you described it to them in the first place?

Sofa King
Premium
join:2009-03-01
Littleton, MA

1 edit

Re: The "we" in "what we want"

Internet business economics are a bit more complicated than building dedicated capacity and charging for max bandwidth capabilities.

viperpa33s
Why Me?
Premium
join:2002-12-20
Bradenton, FL
·Bright House

Most times I laugh

Most times I laugh at all the outrageous statements CEO's make. Makes me wonder if they are really in touch with there customers. Just shows the limited vision he has on where the internet should be in the next 10 years. When someone only looks at emails and browse the net once in awhile, of course they won't care how fast there internet is.
--
"I predict future happiness for Americans if they can prevent the government from wasting the labors of the people under the pretense of taking care of them" Thomas Jefferson
axus

join:2001-06-18
Washington, DC

Re: Most times I laugh

I expect his company will be following in the footsteps of Ford, Chevrolet, and Chrysler.

Ignite
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join:2004-03-18
UK
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Re: Most times I laugh

said by axus See Profile :

I expect his company will be following in the footsteps of Ford, Chevrolet, and Chrysler.
Possibly - they are so in the crap as far as pension costs go the UK Government had to draw up a bailout plan for them just in case.

I think they'll be just fine though, I don't think we're that lucky.

Ignite
Premium,VIP
join:2004-03-18
UK
clubs:
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I Have Nothing More To Add Beyond...

... »BT Say UK Don't Need Fibre To Homes

We don't need it, while our European competition is encouraging companies to build it and Verizon are saying it's the best thing they've ever done and have the financials that appear to prove it.

deliciadawn

@embarqhsd.net


from:
Tzale See Profile

Ford Motor Company Wrongful deaths


before fire

Payton Lewis Killed

lincoln on fire
 
Click for full size
V pattern on hood showing the hot spot
Ford builds cars that have issues with fires. they kill people, My Lincoln burned my son alive, over a $20.00 defective part and a poorly designed fuel filter.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Re: Ford Motor Company Wrongful deaths

Well... in fairness, it does look like he hit the tree pretty hard.
chronoss2009

join:2008-09-23

fords go fast wheel barrels are what BELL CANADA GETS YOU

fords go fast wheel barrels are what BELL CANADA GETS YOU

get into leaving the net for the summer LET BELL CANADA AND YOUR retard govt know your not paying extortion rates on internet

PeteC2
Got Mouse?
Premium,MVM
join:2002-01-20
Bristol, CT
clubs:
·AT&T Yahoo

YAWN!!!

Good lord...all this fuss over a choice of comparisons? Who cares whether a Ford, Yugo, Ferrari or a freakin' Big Wheel is used to make a point? The gist of this is whether copper is "good enough" for the time being, or that fiber should be pushed...enough whining about what cars were used for the analogy...was this so confusing that folks simply could not understand the intent of the comment?

Whew...rant over...but really now!

As a "pedestrian" user of the net, who does not download/upload large amounts of content, my current DSL 6Mbps connection is almost overkill as it is...however, I do recognize that the "state of the art" of broadband and it's usage is a rapidly evolving entity, and historically, those who hold back on the technological (speed) increases fall into irrelevancy and insolvency...as in AOL's too late shift from dial up.
--
Deeds, not words

justbits
More fiber than ATT can handle
Premium
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Chicago, IL
·AT&T Midwest
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1 edit

Cars

As to be expected, the analogy is conveniently crafted to serve an agenda. Let's consider a different one: ISPs don't provide cars, they provide highways. ISPs don't sell the vehicle that drives on the highway, they charge a per-month toll for using their highways.

Feel free to create your own analogy and equate it to current practices you observe.

ISPs provide the highways, set the toll prices, and set usage limits. It's ok if you drive the speed limit, but only as long as you don't do it for more than 2 hours every day.

ISPs provide side streets, national highways and the vehicles.

ISPs provide side streets, state highways and vehicles. Other national ISPs provide federal interconnects between state highways. Vehicles are irrelevant since everybody that enters the "tollway" is towed at the maximum rate that the tollway moves from each point to point. The only part that matters is the bottleneck... the slowest part of the system is the side streets for the majority of people; it's the "last mile" technology and the artificial speed limits placed upon the "vehicle" (cable, DSL and fiber) that can make a Ferrari perform like a Pinto. In many cases, as the last mile speed limits are increased, the state highways, which have not been upgraded as quickly as demand, are not able to keep up with capacity (demand) during peak hours of the day, so traffic congestion occurs. .....

blah blah blah... the point is that analogies are useful to get a less knowledgeable person to agree with commonly known ideas when the reality is that Internet service providers have no direct analogy to another daily used existing form of business (except maybe the shipping business or maybe to a public utility.)

Paladin
Sage of the light

join:2001-08-17
Chester, IL
·New Wave Communica..

Accessibility to fiber

What about implementing technology that people can use?

I live in a Verizon area that will never get FiOS and I'd rather live in an ATT area that gets U-Verse over a Verizon area that will never get FiOS. I guess I'll just have to move.
chronoss2009

join:2008-09-23

me thinks the wheel barrow is really what we get

they say ford but would give you a wheel barrow if they could, and the thing would be filled with DRM , TPM and tons a restrictions YOU HAVE TO PUSH AROUND, going no where.

UK

@btcentralplus.com

Fiber

He was talking about fiber to the home versus fiber to the cabinet (node). BT have already annonced that they will deliver fiber to the cabinet to 40% of UK. Interestingly UK has better broadband availability and take up than US, Germany, Itlay, Spain etc.

ohreilly

@enta.net

The shareholders are to blame

I think the shareholders (who were against the idea) have told him who's the boss.

Perhaps BT will think about it again when they have this 21CN business done and dusted.

cableties
Premium
join:2005-01-27
·Verizon FIOS

Parts is cheaper...

Support for a Ford is cheaper than say, a Rolls-Royce or Aston Martin.

But comparing technology to industry designed to remove mass-transit from the masses...just idiocy.

BTW, I like F250 series... and that GT40...woooooo!
--
Weeeeeeee!
russotto

join:2000-10-05
Collegeville, PA

I like my broadband like my car...

... which is a Miata. It's not the fastest thing in the world, BUT THERE'S NO CAP
Stumbles

join:2002-12-17
Port Saint Lucie, FL


1 edit

Tis no inconvenience to them.

Ohhh another CEO is clumsy with analogies. I think Mr. Livingstone actually meant; "But most people are happy with Ford Prefect., even though they find him a bit odd at times". And I'll bet Mr Livingstone does not know how to operate his digital watch.
Forums » BT CEO On FTTH: 'Most People Are Happy With A Ford'


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