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Being Kind to Consumers is Working For T-Mobile
T-Mobile's latest earnings again confirm that being the pesky kid on the block is working in terms of adding new subscribers. The company added 2.3 million customers total and 1.4 million new postpaid subscribers on the quarter, though the company's expansion of its LTE network continues to drag on earnings. T-Mobile expects to add around 4.3 million to 4.7 million new customers this year as users respond to the company's more customer-friendly approach to doing business. "Despite our competitors' best efforts, the Un-carrier revolution made huge advances in the third quarter with record net new customers," CEO John Legere said in a statement. "More proof of the resurgent strength of our brand and the massive momentum behind the Un-carrier consumer movement."

Most recommended from 40 comments



IPPlanMan
Holy Cable Modem Batman
join:2000-09-20
Washington, DC

3 recommendations

IPPlanMan

Member

Pulling the industry along....

T-Mobile is dragging the industry along behind it...

Even if you're not a T-Mobile customer, you're benefiting from its pro-consumer policies.
IPPlanMan

2 recommendations

IPPlanMan

Member

Once LTE upgrades to EDGE are complete...

Once LTE upgrades to EDGE are complete, T-Mobile's cost structure will change substantially. Legere is pulling out all the stops and this is an especially capital intensive time for T-Mobile, but well worth doing.

T-Mobile is investing in its own future success and earning customer goodwill along the way which will reward them handsomely one day.

Love and respect your customers or someone else will.