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story category Bell Found Lying Over 'Fastest Network' Ad Claim
Though telco won't recognize ruling, keeps running ad...
(old news - 08:48AM Wednesday Jan 21 2009)
tags: legal · competition · business · wireless · Bell Sympatico · Rogers Hi-Speed
Tipped by MacGyver See Profile
Users in our Bell Canada forum note that the Canadian telco has had their wrist slapped by Advertising Standards Canada (ASC), the Canadian advertising industry’s national self-regulatory body. According to the Toronto Star (via P2PNet), Rogers Wireless is disputing a Bell Canada ad claiming Bell has the "the fastest ... network across North America." The ASC found the claim to be false, but Bell Canada ignored the ruling and continued to run the advertisement, because they don't recognize the organization as legitimate. The U.S. has their own occasionally useless advertising self-regulation operation that is frequently ignored as well -- yet carriers like AT&T and Verizon want a similar system created to oversee user privacy and behavioral advertising.

Related:
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  2. Canada Holds Hearings On ISP Throttling
  3. FCC Votes To Investigate Wireless Industry
  4. Wireless Carriers Oppose Neutrality Rules
  5. CRTC Blocks Canada's WIND Wireless Network
  6. AT&T Sues Verizon Over 3G Ads
  7. Telus Sues Rogers Over Ad Claims
  8. Sprint's Wireless Network Apparently Not 'Most Dependable'
Forums » Bell Found Lying Over 'Fastest Network' Ad Claim
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El Quintron
Could you spare a consulting gig?

join:2008-04-28
Etobicoke, ON
·TekSavvy Solutions..
·Acanac


1 edit

Typical

Let's see...

Bell is dealing with a toothless regulator and is expected to do the right thing, and pull its misleading advertising.

I can't see why they won't behave of their own accord!


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN

Re: Typical

Maybe Rogers should complain to the BBB. That will get them to change!

Hazy Arc

join:2006-04-10
Greenwood, SC

I've Never Been To Canada But...

...it seems I only hear bad things about Bell Canada. Are they really that bad?

andyb
Premium
join:2003-05-29
SW Ontario

Re: I've Never Been To Canada But...

Worse.Plus they offer less and charge more.If I'm not mistaken they are also the most expensive for anything (internet,phone etc)if your not on a contract.

TomClancy
Freedom isn't free

join:2003-04-23
...

Re: I've Never Been To Canada But...

said by andyb See Profile :

Worse.Plus they offer less and charge more.If I'm not mistaken they are also the most expensive for anything (internet,phone etc)if your not on a contract.
I guess sounds like Comcast...

davoice

join:2000-08-12
Saxapahaw, NC
In short... yes. They have a monopoly mindset that has historically been influenced by the monopolies of Europe. Very much an entitlement mentality.

jeffster1970
Whatta Ya Think About Dat?
Premium
join:2004-04-01
Kitchener, ON
clubs:
·magicjack.com
·Vonage
·Acanac
·Bell Sympatico

Re: I've Never Been To Canada But...

said by davoice See Profile :

In short... yes. They have a monopoly mindset that has historically been influenced by the monopolies of Europe. Very much an entitlement mentality.
Yet, Bell has yet to figure out why they keep losing customers (me included). However, their internet service isn't nearly as bad as their cellular - they are losing more customers then George Bush is losing brain cells. These guys charge $2 more a month for system access then anyone else (and system access is non-government - just a way to improve profit). Bell hasn't clued into the fact that there are other providers that are willing to do more for less and with better quality, english speaking reps and with a cheerful attitude. Bell *used* to be good, something serious has happened over the past 2 or 3 years. Oh well...not missing them any. Ha, those monkeys even believe that they have the monopoly on the white/yellow pages...haha...chumps.
--
"I think there is a world market for maybe five computers."
Thomas Watson, chairman of IBM, 1943

blackzero
Premium
join:2007-08-16
Trois-Rivieres, QC

really don't care

really don't care about bell. as every former customer like me

Dingo8mehbaby

@telus.net

Bell is an epic fail

Saying it is the fastest network is like saying comcast is faster then verizon FIOs...
snorlax14

join:2007-11-20
Thornhill, ON

Bell is playing with the English Language

Bell claims they have "the largest and fastest network across North America." The key word is "and". Both largest and fastest must be true to compare your network to theirs. Rogers 3G network is GSM not CDMA and is therefore not as large as the 3G CDMA network that is available across North America. That's why Bell continues to claim they have the "largest and fastest". Rogers is faster but it isn't "largest AND fastest". Misleading to be sure but that's why Bell claims what they do.
Forums » Bell Found Lying Over 'Fastest Network' Ad Claim


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