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Blackberry CEO 'Outraged' By T-Mobile iPhone Promotion
by Karl Bode 07:27PM Tuesday Feb 18 2014
T-Mobile last week sent out an email promotion to Blackberry users urging them to upgrade to Apple's iPhone 5S on T-Mobile for no money down. It's really fairly tame fare for T-Mobile, whose CEO John Legere has been taking to Twitter the last few months to almost mercilessly mock competitors (with a special eye on AT&T) while engaging in some overdue industry price disruption.

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Yet T-Mobile's promotion aimed at Blackberry customers has apparently upset current Blackberry CEO John Chen, who took to the company's blog to insist that customers and the CEO are all "outraged" by the offer, in the process scolding T-Mobile like a child for trying to scalp the struggling-company's dwindling userbase:
quote:
By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner. I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.
The comments to Chen's blog post are worth a read, posters lauding the CEO for having "pure class" and being "the man."

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topics flat nest 

hamburglar_

join:2002-04-29
united state

Crackberry Who?

I don't know why they haven't been bought out and forgotten already. Even the most hardcore Blackberry users I know have moved on.
prairiesky

join:2008-12-08
canada
kudos:2

1 recommendation

Re: Crackberry Who?

... I moved back last week, and I must say, it's marvelous to be free of Apple.
dfxmatt

join:2007-08-21
Evanston, IL

1 recommendation

What's hilarious is the moderation on the post via BB's blog. Every post is 100% moderated, and they're only approving posts that consist of "yay blackberry!"

That's how delusional they are.

When you refuse to even acknowledge your critics, you are acknowledging your own defeat.

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:2
It's like the zombies on The Walking Dead forming a union to bitch about the competition. Um, You're dead. Move on.
--
Petty people are disproportionally corrupted by petty power

Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3
I was about to say...can you really outrage anyone when there's nobody to piss off?

Nightshade
Premium
join:2002-05-26
Salem, OR

The Commenters

Wow talk about a delusional, naive bunch. They give the dittoheads a run for their money.

Eddy120876

join:2009-02-16
Bronx, NY

Wrong way to go about it

if Chen wanted to be outrage he should be outraged at his own company . Not a lot of folks are drooling for a new BBM like they used to.

anonomeX

@comcast.net

Or, if you're not interested in switching platforms,

then ignore the offer. Duh. (T-Mo didn't say they were "ditching" BlackBerry as far as I know.)

mech1164
I'll Be Back

join:2001-11-19
Lodi, NJ

1 recommendation

The .... WTH

Mr. Chen should be more concerned as to why they are doing this promotion. Your product STINKS. Start kicking the butts of your people there before you start complaining about people targeting your users. If you had a product that was competitive this would not be an issue.

chip89
Premium
join:2012-07-05
Independence, OH

Who Cares?

Who Cares? Blackberry is dead I know no one who owns a Blackberry. Most people who have a Blackberry where planing to get a android or Iphone.
Rakeesh

join:2011-10-30
Mesa, AZ
Reviews:
·Sprint Mobile Br..
·Cox HSI

Re: Who Cares?

said by chip89:

Who Cares? Blackberry is dead I know no one who owns a Blackberry. Most people who have a Blackberry where planing to get a android or Iphone.

Honestly he sounds like Windows Phone users sound every time a popular app developer says they refuse to support the platform or will cease development on the platform (which a lot of them have done recently.) Windows Phone users get LIVID every time they hear this.

chip89
Premium
join:2012-07-05
Independence, OH

Re: Who Cares?

Yeah He does. If I was him I whould't be complaining when he leaves he wil propably get millions for nothing.

insomniac84

join:2002-01-03
Schererville, IN
Why does that matter? The fact is microsoft is going to unify the desktop and phone store. Developers have no reason to touch the mobile platform until the unification happens. Once targeting the phone also targets the desktop, developers will support it.
boredsysadm

join:2012-01-11

Z10??

Some folks on blog expressed their love the device....
All I could say is WTF?!
I never was a huge BB fan, but Bold 9900 was/is still BB's best device ever.
That said, Z10/Q10 are among the worst - They are Windows 8 sized disaster really....

Plus I can't really blame T-Mobile - they paid thru the roof to sell iDevices and they need customers to buy them to make their money back...

As for me - S4 is da bomb and I do not hear of anything else for next year or two
sexcho

join:2009-08-14

Re: Z10??

Sprint had a contract with Apple to sell x amount of iPhones by x date. Not T-Mo.
boredsysadm

join:2012-01-11

Re: Z10??

T-Mo still payed heavily ti apple to allow sell them. Even without the conditions they need to recoup that mullah
sexcho

join:2009-08-14

Re: Z10??

No, they didn't.. if you don't recall correctly T-Mobile was not willing to sell the iPhone under such terms which is why it took so long for them to offer it.
BiggA

join:2005-11-23
EARTH

Re: Z10??

They didn't do as bad of a deal as Sprint did, but they still committed to something at some price. Of course, it also could be a matter of customer retention or giving users a reason to get a plan with more than 500MB of data, since BB's aren't really able to do most of the things iPhones and Android phones can.
markf

join:2008-01-24
Burlington, ON
kudos:1
Reviews:
·WIND Mobile
·ELECTRONICBOX
·Execulink Telecom

1 recommendation

Re: Z10??

BB's can't do most of the things iPhones and Android phones can?

Are you kidding? BB 10.2.1 runs Android 4.2.2 and can run most Android apps as well as Android can with direct APK installs. I have a good mix of native BB apps, along with Android apps on my BB phone, plus the unmatched functionality of the BB Hub for messaging.

At this point, there are no apps that I would use on any sort of regular basis that I can't install from either BB World or Snap (which accesses Google Play). Amazon App Store and 1Mobile Market also work in my experience.

BB has a big perception problem, not any sort of major functional problems. With 10.2.1 they've essentially eliminated any app gap.
BiggA

join:2005-11-23
EARTH

Re: Z10??

Most of T-Mobile's BB's are likely BB7 and earlier, not the current disasters.
sexcho

join:2009-08-14
Twice again, no.. they didn't. The numbers would have been mentioned.
BiggA

join:2005-11-23
EARTH

Re: Z10??

I beg to differ.
sexcho

join:2009-08-14

Meh

The blog comments are moderated. John Chen is a nothing short of completely oblivious if he thinks T-Mobile not pushing their crappy products is worth making all of this fuss about. He needs to focus on WHY T-Mobile is offering BB customers iPhones.. because the BB product they have at T-Mo sucks!

I had a Q10. I gave them a chance. I had my Q10 replaced 4 times. All had the same defect.. loose connection with the battery and the board causing reboots with any shock to the body.

Offer something worth promoting and T-Mobile won't try to steer people away from your sinking ship Crapberry!
jpbkslave

join:2013-06-10
East Weymouth, MA

Re: Meh

Same deal here, replacement after replacement until I finally had enough. (same exact problem)

The 9900 was a great phone, should have never gotten rid of it for the Q10. I wanted to give them another chance, and they blew it.
sexcho

join:2009-08-14

Re: Meh

Exactly how I feel. I also had a 9900 for a short period of time and I loved the form factor and how solid the phone was. The Q10 is a joke compared to the 9900 just based on the build quality alone.

tmh

@comcastbusiness.net

Why even blog?

I mean, won't sending it out through the customer email list be more efficient.

There can't be more than a dozen people on it

pcdebb
RIP lil hurricane
Premium
join:2000-12-03
Brandon, FL
kudos:5
Reviews:
·Bright House

As a former crackberry addict....

I find it funny how he's bitching and moaning. I figure it's the only thing he can do right now to stem the blood flow of the aortic rupture that's been going on for years. When Android devices and iStuff became popular, they didn't do anything about it as if they had it made. Too bad, so sad. They just don't compare, not even a little bit. The Z10 is a pretty device, but for what I use my iPhone for, a BB would be useless for me.....and millions of others.
--
| map your city |

dynomutt

@comcast.net

I don't see in the promotion what is to be outraged about

There was not a single disparaging word re: BB in the entire ad.

That forum makes me think they're like a bunch of butthurt OS/2 users (I should know, I was one).

Oh, but my new Nexus 5 is shiny. I'm about to have 3 different MVNO accounts and no account direct with a provider. Have you seen Verizon's new offering? It's like Ting on steroids.
rebus9

join:2002-03-26
Tampa Bay
Reviews:
·Verizon FiOS
·Bright House

Failing to see the big deal

What brand HASN'T encouraged people to switch? This is Marketing 101.

Long distance companies in the 90's sent checks, which when cashed, changed your long distance provider to that carrier.

How many ads challenge readers to "take the ______ challenge"?

Companies all over the country have special incentives for owners of (competitor's product) to switch.

"Switch now and we'll pay your early termination fee."

IMO, this is playground drama. Shame on Blackberry. So they have competition trying to lure customers. So what???


KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Because competition is so.... outrageous!

Can't have competition. Not at all. I'm telling your Mommy!