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Blackberry 'Open Letter' Insists All is Well
by Karl Bode 02:37PM Tuesday Oct 15 2013
Blackberry has taken to running "open letter" ads in several large papers nationwide in the hopes of reassuring partners, consumers and carriers that they've got ample cash on hand and that everything is under control -- despite the fact the company's market share continues to plummet, and their recent product releases haven't been the hits they absolutely needed to be.

"...speaking of those dramatic headlines, it’s important that we set the record straight on a few things," the letter insists. "You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us."

The letter makes no direct mention of the ongoing layoffs, the fact the company is for sale, or that such a sale may involve chopping up Blackberry and selling it in pieces. The letter is included in its entirety below:
quote:
To our valued customers, partners and fans,

You've no doubt seen the headlines about BlackBerry. You’re probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.

We have one important message for you:

You can continue to count on BlackBerry.

How do we know? We have substantial cash on hand and a balance sheet that is debt free.

We are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization.

These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges. We are making the difficult changes necessary to strengthen BlackBerry.

One thing we will never change is our commitment to those of you who helped build BlackBerry into the most trusted tool for the world’s business professional.

And speaking of those dramatic headlines, it’s important that we set the record straight on a few things.

Best in class productivity tool.

We have completely revamped our device portfolio this year with the launch of BlackBerry 10. We have four BlackBerry 10 devices – two all touch and two hybrid (touch and QWERTY) – and all are running the third update of our new platform. If what you care about most is getting things done – taking care of your business – we have the best range of devices for you. And we continue to offer the best mobile typing experience – no ifs, ands or buts about it.

Best in class security.

Governments all over the world, global corporations and businesses that simply cannot compromise on security choose and trust BlackBerry. Security is our heritage, and the industry recognizes that BlackBerry is the most secure when it comes to the device, server and, of course, our global data network. Have no doubt that you can continue to trust us to keep your communication safe and private.

Best in class enterprise mobility management.

We changed with the market, embracing BYOD because we understand that as iOS and Android devices become common in the workplace, businesses still need to manage all of these different platforms seamlessly and securely.

This is not a trivial task. While there are a number of startup companies that make bold claims, BlackBerry has more software engineers and the most resources dedicated to developing the most innovative solutions to address this complex challenge.

And our customers know it. Over the past quarter, our BlackBerry® Enterprise Service 10 server base grew from 19,000 to more than 25,000. Corporate clients are committed to deploying and testing the latest enterprise technology from BlackBerry. We are committed to evolving with our customers. That will never change.

Best in class mobile social network.

We are bringing the most engaging mobile messaging platform to all, with our BBM launch for Android and iPhone.

There are already around six million customers pre-registered to be notified of our roll out. This number is growing every day, and speaks to the tremendous opportunity we have to expand BBM beyond BlackBerry smartphones to make it the world’s largest mobile social network.

Yes, there is a lot of competition out there and we know that BlackBerry is not for everyone. That’s OK. You have always known that BlackBerry is different, that BlackBerry can set you apart. Countless world-changing decisions have been finalized, deals closed and critical communications made via BlackBerry. And for many of you that created a bond, a connection that goes back more than a decade.

We believe in BlackBerry – our people, our technology and our ability to adapt. More importantly, we believe in you. We focus every day on what it takes to make sure that you can take care of business.

You trust your BlackBerry to deliver your most important messages, so trust us when we deliver one of our own: You can continue to count on us.

Sincerely,
The BlackBerry Team

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battleop

join:2005-09-28
00000

To our employees...

Thanks for all your hard work, please accept this pink thank you card.

Fobulous
Premium
join:2002-08-14
Missouri City, TX

Re: To our employees...

Yeah it's sad.. i know that they are selling off properties as well.. they might have cash on hand.. but the way they are doing business right now.. that cash will get burned up really quickly.
--


Gwalachmai

@noseynick.net

Re: To our employees...

Despite writing off 1B in unsold Z10 inventory, their bank balance dropped from 3.1 to 2.6B, a loss of "only" 0.5B. If they continue to write off 1B in unsold phones every quarter, they will last 5 quarters, or approx Jan 2015. It seems more likely they will stop writing off unsold phones, and then they're quickly back to approx 0.5B profit per quarter.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

It's only a flesh wound!

This reminds me of the Black Knight, who kept saying that he was fine, even as he was getting hacked to death.

n2jtx

join:2001-01-13
Glen Head, NY

Nothing To See Here...

...move along!
innoman
-
Premium
join:2002-05-07
Dallas, TX
kudos:1

BBM

They need to bounce back, there is room for more competition in the smart phone market! Also, they need to get BBM on my Android, NOW!!
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: BBM

I read this morning on Android Central that BlackBerry is saying a launch is days away. Of course, 6 months is days away, just a whole lot of them, so it's anyone's guess when this thing will actually drop.
innoman
-
Premium
join:2002-05-07
Dallas, TX
kudos:1

Re: BBM

Hopefully soon, but agreed completely! It could be tomorrow, next month or never.
Oedipus

join:2005-05-09
kudos:1

Go Away

I've never seen let alone set up a BB 10 device, but I do know that I've never set up a BES-equipped pre-10 BB and not have it be an exercise in hair-pulling frustration. It's almost inconceivable how unintuitive these devices are, and this is coming from a guy who loved his Bold 9000 back in 2008. They've aged about as well as an avocado in the hot sun.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Go Away

Ain't that the truth!

I once had to set up a coworker's Curve. OMG, that was painful! I never had to go through so many steps just to get a stupid POP3 account set up on a device.
sonicmerlin

join:2009-05-24
Cleveland, OH
kudos:1
The bb OS 10 devices are a lot better. Just no apps.

Smith6612
Premium,MVM
join:2008-02-01
North Tonawanda, NY
kudos:25

Re: Go Away

Why use apps when a halfway decent web browser can do just that and more?

thisismyname

@12.139.121.x

1 recommendation

I've set up about 300 pre-10 devices on a BES and it always took me about 5 minutes. As long as Blackberry exists, I support them

Gwalachmai

@noseynick.net
Settings, Accounts, Add, Email, give the address, give the password, and 95% of the time it "just works". Done.

In the remaining 5%, you can specify IMAP/POP3/various other protocols, servers, ports, encryption/authentication details, and a few other things like whether to use Push, download whilst roaming, but I think the only time I needed to do that was when the IMAP server had a hard-to-guess name like "omega" instead of "mail" or "imap" or used a non-standard port or something

Repeat for "Add, Facebook", Twitter, LinkedIn, Evernote, various calendars if you want. I think I had 6 accounts set up in less than 5 minutes total.

Adding the work account involved visiting one self-sign-on page on the BES to set an activation password, and then repeat the above: Add, Email, give the address, give the activation password, then wait maybe 30 seconds to set up the secure container thing and sync all your calendar/contacts/mail/notes but then its done.

That said, I never took longer than about 5 minutes on the old BES5 either, it was certainly much quicker than any iOS/Android manual setup I've ever had to do.

Duramax08
To The Moon
Premium
join:2008-08-03
San Antonio, TX

Go home Blackberry, you're drunk.

Major League Players
Apple
Google

Minor League Player
Microsoft

MIA/KIA
Blackberry
TBBroadband

join:2012-10-26
Fremont, OH

Re: Go home Blackberry, you're drunk.

Google isn't a real player. They're not making their own devices. They tired that and it didn't work. If it wasn't for Samsung Android would still be a little late.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

Re: Go home Blackberry, you're drunk.

One could say the same thing about Microsoft on the desktop.
Happydude32
Premium
join:2005-07-16
kudos:1
Why does one have to make their own devices? Google like Microsoft has traditionally been a software company. But it doesn't matter, as it sounds like you haven't heard Google owns Motorola. And I guess you haven't heard of the Moto X.

jtl999
CEO of Actiontec Dev Team

join:2012-11-24
In the GVRD
kudos:4
Reviews:
·TELUS
·Shaw

Grrrr

My el cheapo Android phone broke awhile back so I'm using my dad's old Bold 9000. It can't MMS for crying out loud. I couldn't use data without service-book hacks as I'm using a Telus sim on a Rogers blackberry. Might have to set up my own BES server or something to get past these limitations. Or get a Note 3
TBBroadband

join:2012-10-26
Fremont, OH

Re: Grrrr

I never had that on my Curve nor Storm2

jtl999
CEO of Actiontec Dev Team

join:2012-11-24
In the GVRD
kudos:4

Re: Grrrr

Had what?
TBBroadband

join:2012-10-26
Fremont, OH

Re: Grrrr

issues with MMS or anything else.

jtl999
CEO of Actiontec Dev Team

join:2012-11-24
In the GVRD
kudos:4

Re: Grrrr

It's because I'm using a old Rogers blackberry with a Telus simcard. Doesn't have a BlackBerry data plan and just a GSM data plan.

SysOp

join:2001-04-18
Douglasville, GA
Reviews:
·MetroPCS

4 edits

Is Wireless Security the niche market for Blackberry's comeback?

Nothing would stand out more in the over croweded cell phone marketplace than a product with real security and privacy. Blackberry already has the platform at their disposal by borrowing tech from their government and business class, marketing security towards consumers, something similar to »www.cryptophone.de/en/products/mobile but for the masses.

Or similar to »silentcircle.com