Not content just being the world’s largest video search engine, technology spin-off Blinkx has set its sights on launching its own online TV service.

The London-based business, which is yet to declare a profit, hopes peer-to-peer streaming technology will enable Blinkx Broadband TV by March next year.

By using content from its online partners, the service will tap into specialist areas such as a health to offer a channel of shows on the likes of fitness, yoga or healthy eating.

A national paper reports that the system would allow for much more targeted advertising by focusing on such niche areas, an advantage bound to turn heads at Microsoft and Google.

Unlike the search leader’s YouTube, the service is expected to offer a standard of broadcast content above amateur or user-generated, but below the top-end professional productions.

“What we really like is the middle tier of content,” said Suranga Chadratillake, chief executive of Blinkx in an interview with the Financial Times yesterday.

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