As the baby bell TV efforts increasingly begin to threaten cable TV revenues, disputes between carriers have flared up -- as carriers on both sides increasingly use truth optional marketing to lure consumers. The latest fight involves Bright House Networks, who has filed a complaint with the FCC alleging that AT&T has been using the DTV transition to scare customers into switching to AT&T's U-Verse IPTV service. According to Multichannel News, AT&T is blaming the DTV distortions on two "rogue" employees of an outside vendor that violated AT&T's code of business conduct. While AT&T says they've dealt with the problem, Bright House says the misleading ads persist.