By Larry Hooper, CRN
3:39 PM EDT Fri. Sep. 30, 2005

Buffalo Technology, already an established player in the retail wireless market, is hoping a new channel program will push its products into the small-business space.

The Japan-based wireless vendor Monday plans to launch its first U.S. channel program, part of an increasing reliance on VARs to bring in customers and build brand awareness stateside.

To accomplish that, the company is creating a tiered program with increasing up-front discounts based on sales volume. The program also comes with training programs, demo equipment discounts, market development funds and a reseller council, said Erny-Jay Mezas, director of sales at Buffalo, which has U.S. headquarters in Austin, Texas.

Continues @ CRN