By Larry Hooper
CRN
Oct 14, 2005

Already an established player in the retail wireless market, Buffalo Technology is hoping a new channel program will push its products into the small-business space.
The Japan-based wireless vendor this month launched its first U.S. channel program, part of an increasing reliance on VARs to bring in customers and build brand awareness stateside.

To accomplish that, the company has created a tiered program with increasing up-front discounts based on sales volume. The program also includes training, demo equipment discounts, market development funds and a reseller council, said Erny-Jay Mezas, director of sales at Buffalo Technology, which has U.S. headquarters in Austin, Texas.

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