  TigerLordResident pentaxianPremium,Mod
join:2002-06-09
Canada
kudos:6
 ·ELECTRONICBOX
Host:
International Broa..
Videotron
| PR Pros Don't companies the size of CBS have PR pros they pay a lot of money to, intelligent human beings who could have let them know transparency is envied in 2013?
It will now be forever impossible for me to respect any journalist working at CNET or attribute any gravitas to any words coming out of the CBS network.
Not like anybody reads CNET anyway  | |
|
 | Reviews:
 ·Time Warner Cable
 ·Verizon FiOS
 ·voip.ms
| Re: PR Pros We are no longer in the days of Clarence Darrow. These media conglomerates are all about towing the corporate line, and the mainstream news is left of anarchists. There is no hint of unbiased reporting anymore. Even the CBS commentators were biased toward San Francisco the entire game. It was disgusting to listen to.
Nothing has changed in the last 50 years. This has been going on in secret, it's just now that social media and the internet (which they would love to snuff out) it simply outing the behavior that has been going on. You can read how GE was censoring Reagan back in the days when he was a spokesman for them.
When a company gets too big, it gets smug and collapses on itself. This is the way, unless government intervenes and disturbs the natural death. More than ever the internet is enabling new companies to spring up and create new ways. The only blockage to that is the government and their regulations or lobbyists.
News Flash: This is nothing new.
News Flash: CBS is a private company. They can do or present whatever they want. Nobody in there right mind thinks reporting or the news is actually unbiased. Its all a show to get advertising dollars, nothing more. | |
|
| | Reviews:
·Earthlink Cable ..
·Verizon FiOS
| Re: PR Pros said by elefante72:News Flash: CBS is a private company. They can do or present whatever they want. Nobody in there right mind thinks reporting or the news is actually unbiased. Its all a show to get advertising dollars, nothing more.
Wrong. CBS is a publicly held corporation with listed stock. They are beholden to a shadowy cabal of investors like most big companies today. »www.google.com/finance?cid=608138 | |
|
SunnyD
join:2009-03-20
Madison, AL | Trademark issues? I'm wondering if there might have been any particular validity to this particular rejection, or rather Coke/Pepsi being upset simply because of trademark issues given both their trademarks were used prominently in the spot.
I'm pretty sure that neither Coke nor Pepsi would have authorized SodaStream to use their logos. | |
|
| | | Re: Trademark issues? They dont need to. | |
|
| | | Hey you might be onto something there. Since every company is very protective of their logo,materials,goods and good name. So had soda stream used a generic logo then i guess CBS wouldn't have a problem. | |
|
| | | | Re: Trademark issues? They dont need to get their permission. It is Nominative Fair Use and these things are done all the time.
If there wasnt fair use policies in place than even DSLReports would probably be in hot water for using so many registered logos/trademarks for so many different companies while bashing them for being such a failure to society and consumers. | |
|
| | | SunnyD
join:2009-03-20
Madison, AL | Re: Trademark issues? Problem is, unless I missed it, I didn't see anything in the advert that explicitly stated that SodaStream DID NOT provide ACTUAL Pepsi/Coke products. This could lead to product confusion, meaning SodaStream was implying they were delivering actual Pepsi/Coke, just without the bottles and hence trademark infringement. | |
|
| | | | | | Re: Trademark issues? LOL, interject much?
I guess then the burden is on Pepsi and Coke to prove your implications as I never once watched that commercial and thought they were providing a Coke or Pepsi product of any sort. But then again, I am probably brighter than the average American. | |
|
| | | | | SunnyD
join:2009-03-20
Madison, AL | Re: Trademark issues? said by Skippy25:But then again, I am probably brighter than the average American.
And therein lies the problem. CBS playing morality police or something. Or BFF for advertising dollars. Regardless, I meant what you knew.  | |
|
| | | | | Well thats the reason why i said maybe thats the reason why CBS might have issues since you know the one that can lose the revenue is them and not coke or pepsi. | |
|
| | | |
| | | Since Coke and Pepsi do not sue each other over the same thing then they probably don't have a way to sue anyone else.
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company. | |
|
| | | | Re: Trademark issues? Well if you notice those two giants have been in a battle year after year to keep the consumers. Had they sued each other not yet, but who know if they might down the road. | |
|
| | | | | Re: Trademark issues? Not suing each other sets a precedence. | |
|
| | | | | | Re: Trademark issues? True but still with this day an age you never know. | |
|
 skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 | They can pick and choose whatever they want It's their business. And I'll pick and choose what ads I skip. Thanks TiVo! | |
|
| openbox9Premium
join:2004-01-26
japan
kudos:2 | Re: They can pick and choose whatever they want Yep, I don't see the problem with CBS not airing specific advertising. It is their prerogative on how to run the business and enjoy the financial implications of their decisions. | |
|
| | | | Re: They can pick and choose whatever they want Exactly... but anything the TV industry does that lets them make more profit or protect their profit is automatically evil.
They should all offer everything commercial free for $5 a month. | |
|
| | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 | Re: They can pick and choose whatever they want Then it would be $6, then $7, then $10...and then they would start putting commercials back in and in 5 years we'll be back to the same 18min/hr plus $20/mo. | |
|
| |  LinklistPremium
join:2002-03-03
Longport, NJ
kudos:5 | said by openbox9:Yep, I don't see the problem with CBS not airing specific advertising. It is their prerogative on how to run the business and enjoy the financial implications of their decisions.
I agree. I am sure CBS will carry Sodastream ads - just not on the SuperBowl when the ad mocks their biggest advertisers.
--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury. | |
|
| | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 Reviews:
·Cox HSI
 ·Clear Wireless
| Re: They can pick and choose whatever they want What is Coke and Pepsi going to do? Stop advertising on America's most popular network that has 8 of the 10 highest rates shows?.
Sure, they could leave, and not be seen by anyone, at least until The Walking Dead is back on the air in first run. | |
|
| | | | | | Re: They can pick and choose whatever they want Do Coke and Pepsi even need to advertise? Who in America does not know Coke and the has-been, Pepsi?
And I can't remember the last show I watched on CBS other than the Super Bowl. | |
|
| | | | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 | Re: They can pick and choose whatever they want Awareness isn't enough. Advertisers need to constantly entice to generate sales. | |
|
| | | | | | | | Re: They can pick and choose whatever they want said by skeechan:Awareness isn't enough. Advertisers need to constantly entice to generate sales. I get that for new products and new brands but Coke and Pepsi are universal products. How many people will go into a restaurant and order a Coke? (or even a Pepsi?)
You also have those that will only buy one or the other. For me it's Coke - can't stand the taste of Pepsi. No amount of advertising is going to change that.
I get it if you're selling a new product (ie: Diet Coke 0 the 5th mega cola taste) but for regular old Coke and Pepsi nobody will forget they are there. | |
|
| | | | | | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 Reviews:
·Cox HSI
·Clear Wireless
| Re: They can pick and choose whatever they want For any kind of product you must continuously entice and remind. It isn't just for restaurants, it's at the supermarket where they have 50 competitors. Out of sight, out of mind, even for legendary brands like Coca-Cola. At the restaurant you may opt for an iced tea or a beer if you saw a commercial recently. If they slow advertising, they will lose marketshare and sales, especially now that people are looking to avoid calorie filled sugar drinks like Coke and Pepsi.
Who doesn't need to advertise are public utilities like Southern California Edison, as if you can get power somewhere else. | |
|
| | | | | | | | KearnstdElf WizardPremium
join:2002-01-22
Mullica Hill, NJ | Re: They can pick and choose whatever they want This.
Keeping brand awareness is really the whole point of advertising. Which is why the best superbowl ads are ones people will discuss.
Interesting enough the blackout caused spontaneous advertising by the companies on Twitter. Reportedly Audi offered to send LEDs to Mercedes Benz USA(the naming rights owner of the Superdome.)
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports | |
|
| | | | | | | | | | Guess I'm not the target demographic then. I actually think for myself.
If I want beer, seeing a Coke ad is not going to make me want a Coke instead.
If I'm in the mood for a Mountain Dew I'm not going to go for a Mello Yello because of a Coke ad.
If I want soda at home I'm going to shop on price and the house brands are quite good now. If they are running a deal on Coke I may buy that.
I'm also not going to go gaga over Superbowl ads...
I won't use GoDaddy for my domain stuff even though I love their ads.
I will never put a pair of Junky Skechers on my feet even though their ad was OK (and their shoes are rip offs of Nike's Free line).
Chrysler/Dodge tried to pull the American heartstrings (and somewhat offended me) even though they are not an American company any more and have not been for a long while. Yet they want to fool people into thinking they are.
I won't drink a Bud but loved their commercial. | |
|
| | | | | | | | | |
| | | | | | | | |  cdruGo ColtsPremium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7 | said by itguy05:I actually think for myself.
...
I won't use GoDaddy for my domain stuff even though I love their ads.
You lost all credibility with that contradiction there. | |
|
| | | | | | | | | | | Re: They can pick and choose whatever they want said by cdru:said by itguy05:I actually think for myself.
...
I won't use GoDaddy for my domain stuff even though I love their ads.
You lost all credibility with that contradiction there. Why? I love sexy ads as much as the next guy. My reason for not using GoDaddy is 2 fold:
1. They run their stuff on Windows/IIS and I refuse to patronize businesses that use Microsoft technology on the Internet if I can avoid it.
2. They are more expensive than my current host.
If they were cheaper and used Apache on Linux I'd probably use them, because of their ads. | |
|
| | | | | | | | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 | Re: They can pick and choose whatever they want How about their support (and eventual flip flop) over SOPA? | |
|
| | | | | | | | | | | Re: They can pick and choose whatever they want said by skeechan:How about their support (and eventual flip flop) over SOPA?
Forgot about that. So no I wouldn't use them no matter what. But do like their ads. | |
|
| | | | | | | | |  ThespisI'm not an actor, but I play one on TV.Premium
join:2004-08-03
Keller, TX | said by itguy05:If they were cheaper and used Apache on Linux I'd probably use them, because of their ads.
My GoDaddy account is hosted on a Linux server running Apache and PHP and has been for about 10 years. It's $4.95/mo. I don't see how it could be much cheaper.
»support.godaddy.com/help/article···-account
--
Fast. Cheap. Safe.
Pick two... | |
|
| | | | | | | | | | | Re: They can pick and choose whatever they want said by Thespis:said by itguy05:If they were cheaper and used Apache on Linux I'd probably use them, because of their ads.
My GoDaddy account is hosted on a Linux server running Apache and PHP and has been for about 10 years. It's $4.95/mo. I don't see how it could be much cheaper. » support.godaddy.com/help/article···-account That's what I pay Hostmonster and they are 100% Linux, have great customer support, and don't use Windows for their critical infrastructure. I avoid sites with .asp/.aspx in them like the plague they are. | |
|
| | | | cdruGo ColtsPremium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7 | Conceivably, yes. The people that watch one of those 8 shows likely also watch shows on some other network too. Either bottler could decide that they will take their advertising elsewhere and still reach just as many people. The bottlers could live without CBS...and CBS can live without them. | |
|
| | | | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 Reviews:
·Cox HSI
·Clear Wireless
| Re: They can pick and choose whatever they want A show like NCIS gets more viewers than the crossprogramming on NBC, ABC, FOX and CW combined.
So even if they ran the same commercial on the 4 other major networks at the exact same time, they would be reaching fewer people than the single add running on CBS. And it isn't like it is close. Last week NCIS beat the other 4 networks combined by nearly 7 million viewers. It is even worse for competitors during sports programming, particularly in key demos. Where are they going to run ads when the key demo is watching NFL or NBA on CBS?
Losing Coke and Pepsi ad buys would be painful for anyone which is why CBS kisses their ass. | |
|
| | | | | | cdruGo ColtsPremium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7 | Re: They can pick and choose whatever they want said by skeechan:So even if they ran the same commercial on the 4 other major networks at the exact same time, they would be reaching fewer people than the single add running on CBS. That's one time slot on one day on one channel. There are thousands of alternative time slots to advertise in. It's from a few years ago, but this article demonstrates what I mean: quote:
NCIS beat Glee by 82% in total viewers
Glee beat NCIS by 15% with adults 18-49
Glee beat NCIS by 92% with adults 18-34
With Pepsi and Coke, their target audience isn't in the 55-60 year old demographic CBS averages. 55-60 year olds have been drinking coke or Pepsi for slightly less than 55-60 years. They know what they like. They are likely not to be swayed by a 30-second spot. The 18-34 year old market however it far more impressionable, and even more so when you also include their pre-adolescent/tween/early-teen kids that may also be watching.
It is even worse for competitors during sports programming, particularly in key demos. Where are they going to run ads when the key demo is watching NFL or NBA on CBS?
Losing Coke and Pepsi ad buys would be painful for anyone which is why CBS kisses their ass.
It's not like this is news program and CBS was exercising control over editorial content. CBS wasn't covering up some horrendous news story about Coke or Pepsi because they were advertisers. And it's not the same as the Hopper issue with Dish and CNET. Both of those things mess with journalistic integrity. This was just doing business. | |
|
| | | | | | | skeechanAi OtsukaholicPremium
join:2012-01-26
AA169|170
kudos:2 Reviews:
·Cox HSI
·Clear Wireless
4 edits | Re: They can pick and choose whatever they want That was a few years ago because Glee isn't up against NCIS. NCIS is on Tuesdays and Glee Thursdays. Raising Hope is on Fox Tuesday and in 18-49 NCIS double Raising Hope's rating.
»tvbythenumbers.zap2it.com/2013/0···/167315/
Meanwhile on Thursday, Glee is soundly beaten by Person of Interest on CBS in the 18-49 demo by over 50%. Glee seems to only be able to beat PoI when PoI is in rerun while Glee is first run AND follows American Idol. Otherwise Glee has trouble getting into the top 25 shows in that demo. That affects ad buys as advertisers would only consider Glee under those circumstances. Otherwise they can advertise elsewhere and get more viewers, particularly on CBS.
»tvbythenumbers.zap2it.com/2013/0···/167587/
Here is last week's 18-49 numbers and they're dominated by CBS.
But Coke's demo is more than 18-49. Their demo is everyone with a heartbeat. This isn't Sony with the Playstation. And CBS is a ratings juggernaut...everyone wants to advertise on those shows. CBS needs Coke, Coke needs CBS. | |
|
| KearnstdElf WizardPremium
join:2002-01-22
Mullica Hill, NJ | Actually it is more like the ad was "Banned" so it was likely never even actually submitted to CBS. I have often wondered how many things that are pushed as "Banned" are done that way to drive up press and as such try and drive people to the vendor's website.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports | |
|
| | Soda v. Pop Soda Stream has been trumpeting the "banned ad" for several months, especially on their FB page. It's pretty clever.
Disclaimer: I have a Soda Stream (their product doesn't add phosphorous and I'm sick of lugging cans & bottles, especially with Michigan's $.10 deposit) and have a lot of fun with it. | |
|
|
See 22 replies to this post |
|
| | "Shocked?" Really? From the Forbes article:
quote:
I am shocked that CBS would ban a spot for being too competitive. But I’m even more shocked that the advertising world isn’t up in arms about it.
Where have you been all these years the dominant "news" media has been meddling with the "news" the public sees and hears? It goes on even today. Where's the outrage? You're concerned about an advert for a soft drink product, but nary a whisper about how the public, and, thus, law are swayed by the same people?
Seems you have your priorities just a bit wrong, to me.
Jim | |
|
| | | Re: "Shocked?" Really? I'm actually more concerned about the way the "big three" actually edit things to make them sound different than the context suggested.
George Zimmerman's 911 call, for instance, strongly suggested that Zimmerman was the first person to bring up race in the call, making him sound racist. The question from the 911 operator (basically "Is the person you're following white or black?") that he was answering was oh-so-conveniently edited out.
Now, he could really be a racist, but that's not the network's call to make! I don't really agree with the idea of releasing 911 calls that may well be used as evidence in a trial at all, but if they are released the network should at least have the decency not to edit them! | |
|
Viper359Premium
join:2006-09-17
Scarborough, ON | Wouldn't it be funny if they didnt care. I bet Pepsi and Coke wouldn't have cared if the ad aired! I think that would be the funniest thing going. CBS shooting themselves in the foot, only to find out neither company gave a crap. Oh my that would be a good gut laugh.
| |
|
| | No Problem CBS I Have Banned CBS from Airing on my TV...HA....HA.... | |
|
|  chip89
join:2012-07-05
Independence, OH | Re: No Problem CBS me to! | |
|
 BootesPremium
join:2005-01-28
Palo Alto, CA | Not a Problem This doesn't really matter, it's their channel, they can show the ads they want. The problem arises when they claim to be journalists and do things like present the best product of a trade show while not actually including every product. | |
|
|
|
