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CNBC: Merged T-Mobile, Sprint Would Ditch Sprint Brand
by Karl Bode 10:30AM Monday Jun 16 2014
Sprint and T-Mobile still haven't even announced their expected merger yet, but that clearly isn't stopping leaked information on the deal from continuing to emerge. CNBC reports that in order to continue riding the momentum recently built by T-Mobile, Sprint/SoftBank would likely eliminate the Sprint brand after the company's rumored-$32 billion deal -- as well as retain T-Mobile CEO John Legere to manage the new company. That's a move Sprint clearly hopes supports its argument that a combined Sprint and T-Mobile would bring greater competition to the market, despite the fact they're eliminating a competitor. The report also claims that the two companies have agreed to a $2 billion break up fee should the deal get blocked by regulators.


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