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story category Cable Channels Creating Original Content for Web
IFC is leading the way in new content series online
12:57PM Sunday May 25 2008 by KathrynV
tags: Video · alternatives · cable · content
Cable television channels have begun to recognize the importance of putting their content on the Internet to meet the demands of consumers who are increasingly interested in tuning in to television online. Some channels are putting current content online whereas others are releasing episodes of discontinued shows to their web audience. However, there’s a major move towards creating fresh, original content for online viewers. The Independent Film Channel is one example of a network that is successfully producing original content for the web. The network plans to add several new original series to the site to continue to boost traffic online.

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Forums » Cable Channels Creating Original Content for Web
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TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
·Comcast

Need a TV Guide like capability for this new content

For original content to actually takeoff on the internet, it needs for someone to provide an index/TV Guide like capability to allow people to find the content. Without that, the new content will be strictly a very small niche product with few viewers. In other words it needs some one to promote it and make people aware of what is out there. Another opportunity for Google, the search king?

Broadcast TV has many searchable online guides that lets you find their content and schedules. But original content won't be so schedule dependent because after 1st showing it should be available at any convenient time.
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mmainprize

join:2001-12-06
Houghton Lake, MI

Re: Need a TV Guide like capability for this new content

I think the bigger problem will be the cost of each show, after they finally figure out how all is going to get paid just to down load a TV show.

A few weeks ago all i heard was Caps, and billed per byte, so who in there right mind would spend all this money to get a TV show over the internet.

Let see, 60 a month for HSI, say that covers the first 50gig, then it is $2 a gig after that, then say each shwow cost $2.50 per half hour. Current DVD's are about 9gig Bliueray is about 25gig. Oh i for got i also have Cable TV for $79.00 a month, if i got ride of that which will cost more?
Ulmo

join:2005-09-22
San Jose, CA
·Comcast
·SONIC.NET

Indexes are of course necessary. I totally agree. Excellent indexes are on a short list of requirements for any modern successful media business model not based upon prisons, monopolies, slavery, etc.. One example of audiovideo content that is successful on the Internet (or anywhere) that is well indexed is BitTorrent files.

Obviously, a better commercialized system has opportunity to improve upon BitTorrent's success: better indexing, etc..

Netflix has good indexing. So does Amazon. Both seem to be serving more than a few customers with at least some occasional satisfaction (me included).

Cable, on the other hand, until recently, had no idea why they needed to index anything. Comcast finally realized this is mega-important, and has gotten much closer to putting together better indexes. They certainly have more to go, but if you go to their online TV index, it is almost complete, even automatically matching your channel lineup when you sign in. If I were them with their history, I'd be temporarily proud of that accomplishment, but it is still a tiny bit clunky (Java required and requires certain browsers), and last I looked, required a few minutes to switch to various modes to look at absolutely everything. It even goes offline sometimes! They're almost to the point of full integration with all that (i.e., list VOD, SDV, broadcast, DVR, whatever else all together all the time).

Anyway, one of my main problems these days finding Internet audiovideo content is indexes. I always go to the best indexes, and that is the primary consideration in what I view.

It is amazing how often I use, for instance, EZTV, to find out about shows, then go to my DVR to watch them.
Desdinova

join:2003-01-26
Gaithersburg, MD

Very Cool Idea

I think a much easier way to approach this business model would be to create content that included lots of (appropriate) product placement and seed it through bit torrent and as a free download with folks choosing the quality level they want (full res, mid or low). In other words create a viral TV show that included the web address in the opening and closing credits: "www.ifc.com Presents...". By cross promoting shows within each other and through more traditional forms of media, I can see this working out quite nicely for all concerned (except the ISPs who don't care for the bandwidth use).
Forums » Cable Channels Creating Original Content for Web


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