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Cable Industry Blames Google, Netflix for Bottlenecks
Thinks FCC Should Now Name and Shame Content Companies
by Karl Bode 07:48AM Thursday Jul 26 2012
An amusing blog post by the National Cable and Telecommunications Association popped up over at their CableTalk website last week. In it, the cable lobbying organization pats itself on the back for the cable industry's improved showing in a recent FCC study that showed ISPs are improving (but still have work to do) in terms of actually delivering the speeds they advertise. You would think that the cable industry would want to just take their kudos and move on, but the NCTA apparently couldn't help themselves when it comes to taking a few veiled shots at Google and Netflix, suggesting they might be the problem when it comes to speedy connectivity:
With two successful tests of wireline broadband providers under its belt, it may be time for the Commission to turn its attention elsewhere. For example, as described in a recent article in the Boston Globe, slow speeds on content provider websites often prevent consumers from receiving the full benefits of the “last mile” broadband access service they have purchased. Consequently, to obtain a fuller picture of the performance consumers are experiencing, the Commission may want to solicit the participation of popular content and application providers, such as Netflix and YouTube, in developing a voluntary testing regime for application providers.
You might recall we picked on that Boston Globe article for being little more than an advertisement for Comcast and FiOS, as it insisted we'd all but cured the last mile conundrum and the problem now was that content companies simply weren't delivering bits fast enough. While content companies can certainly probably improve, the cable industry has plenty to worry about when it comes to last mile connectivity without pointing fingers.

For example complaining that Google is the bottleneck in the equation is somewhat ironic when you consider that it's Google who is deploying 1 Gbps lines in Kansas City well above anything the cable industry offers -- while the cable industry focuses on capping user connections and charging overages to make an extra buck. The NCTA also just floats over the fact that the FCC had to name and shame cable companies like Cablevision in the first place, the first FCC report of this type noting Cablevision struggled to deliver even 60% of promised bandwidth during peak periods.

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