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Cable Industry Launches Blog-Based Image Makeover
Competition, choice, savings, satisfaction! What?
by Karl Bode 04:13PM Tuesday Apr 08 2008
IP Democracy draws our attention to the fact that the often maligned cable industry is attempting a blog-centric image makeover. The National Cable & Telecommunications Association (NCTA) has kicked off a new advertising campaign (aimed primarily at the DC area) that reminds lawmakers that despite constantly rising cable rates, a coordinated market duopoly, consistently low customer satisfaction scores and throttled traffic -- the cable industry has done some very nice things for the country, including deploying $40-$55 VoIP.

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The ads direct viewers to a new blog aimed at informing lawmakers on just how good Joe consumer has it. You'll note a repetition of words like choice, savings, satisfaction and competition. These generally aren't concepts that leap to mind when you think of the cable industry, which is precisely why they're used.

The blog's contributor section tells us a major goal is to "build a robust grassroots activist base for the cable industry." Sure, the textbook definition of grassroots involves the under-represented common people rising up against an elite tyranny of some kind, but who's paying attention these days anyway.

Frankly, it's pretty clear by now that if there's one thing that all giant telecom companies lack, it's any way to get their message heard in Washington. With consumer advocates spending billions to all but purchase their own lawmakers, and most news outlets so focused on diligently and unquestioningly serving the consumer, it's a wonder that a massive media conglomerate can even be heard these days on Capitol Hill.

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pv8man999

@sbcglobal.net

Ha! , ya they are doing great things

boy great things indeed, I cannot wait for WOW to start making money off of my web browsing history so they can Send me "more focused adds", and initially bogging down my web browsing

Oh wait, they already do that.

Next up, WOW gets a lot more customers, demand for bandwidth rises, and WOW does not want to spend more money on bandwidth so they start blocking bit torrent because they keep seeing comcrap getting away with it.
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: Ha! , ya they are doing great things

WOW isn't a NCTA member.
lew_jean

join:2005-05-13
Marietta, GA

Why would I pay $45 - $50

Why would I want to pay $45.00 - $50.00 when their are other that are better for less....
AT&T Callvantage $25.00
Vontage for ao\round $25.00
zed2608
Premium
join:2007-09-30
Cleveland, TN
kudos:1

Re: Why would I pay $45 - $50

i pay 19.99 a month for charter phone

Jerm

join:2000-04-10
Richland, WA
kudos:2
Why would you pay $25 even?

I use metered VOIP and @ $0.01 a minute and $1.75/month for my phone number my bill ends up being $3-5 a month.

And then there's gimmick voip like magicjack (what I'll use when the kids are old enough to eat minutes for breakfast) where you pay $40/year unlimited.

en102
Canadian, eh?

join:2001-01-26
Valencia, CA

Re: Why would I pay $45 - $50

Yeah, and Skypeout is $3/month, and includes video conferencing
--
Canada = Hollywood North

jt65

@comcast.net
that not the same of cable voip. cable voip run throught a privat network the company own. voip like att callvantage and vontage go through the public internet service.
jjeffeory

join:2002-12-04
USA

2 edits

Re: Why would I pay $45 - $50

And????

From the end user perspective, the calls are great. Actually, my mother uses TWC VoIP in OH, and her calls are much worse than mine. The behind the scenes technology is not important to the end user. As an IT person, I can tell you that all the customer wants is for something to work and do what THEY want it to do.... They leave the details to us.

If you want to try TRUE business class VoIP you'll go Cisco or Avaya, or whatever other company you want and leave the cableco out of the loop. The only business I see that would use cable would be a really small one without ANY IT department worth their pay... Even then, they would likely opt for at least DSL and one of the 3rd party companies...
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: Why would I pay $45 - $50

Vonage and other VOIP will fall apart on a overloaded node or be subject to throttling/rolling slow downs. Cable VOIP will never experience that, either it runs in its own DOCSIS channel, or it kicks internet traffic off (QOS) including Vonage if there is a bandwidth crunch. Then again, the vast majority of ppl will never be on an overloaded node.

Yesand

@tds.net

Re: Why would I pay $45 - $50

I've never had a problem. I don't use Vonage, but Packet8 has been fine for 2 years. This COULD happen, but hasn't. It's certainly not worth double the price.

Whoisgoingto

@tds.net
said by patcat88:

Vonage and other VOIP will fall apart on a overloaded node or be subject to throttling/rolling slow downs. Cable VOIP will never experience that, either it runs in its own DOCSIS channel, or it kicks internet traffic off (QOS) including Vonage if there is a bandwidth crunch. Then again, the vast majority of people will never be on an overloaded node.

So you're saying that the cable company is going to throttle Vonage over their own VoIP product. Sounds like a network neutrality violation to me. Let the consumer decide what it wants to throttle.
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: Why would I pay $45 - $50

said by Whoisgoingto :

said by patcat88:

Vonage and other VOIP will fall apart on a overloaded node or be subject to throttling/rolling slow downs. Cable VOIP will never experience that, either it runs in its own DOCSIS channel, or it kicks internet traffic off (QOS) including Vonage if there is a bandwidth crunch. Then again, the vast majority of people will never be on an overloaded node.

So you're saying that the cable company is going to throttle Vonage over their own VoIP product. Sounds like a network neutrality violation to me. Let the consumer decide what it wants to throttle.
No Mr. Troll. Reading comprehension is essential.

Mchart
First There.

join:2004-01-21
Kaneohe, HI
Those packets are eventually going over the same routers, switches, and muxes that comcast doesn't even own.

jonnyb

join:2008-03-15
Haverhill, NH
your not that bright Sir., your a fool if you go and get Vontage for around 25$ you still need an HSI internet connection which will run you 45$ oh look now you at 70$ plus voip from most cable providers have Qos (quality of service) Vontage does not and if you have a problem with Vontage GOOD LUCK....so that is why you would pay $45-$50 or even more K
MySay

join:2008-04-08
Mansfield, TX

Amazing...

Another failed PR stunt, by an industry that can't even provide their own customers what they ADVERTISE.

Perhaps they think their customers are too ignorant to see through the smoke & mirrors, and fall for anything of sort! I actually find it offensive that they resort to the cheapest way possible to find an outting to make themselves look good, while in the meantime increasing their fees and cutting back their services!
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: Amazing...

Its a successful PR stunt. Sadly people are so ignorant that this works.

»youtube.com/watch?v=I-8tti1pSlw

anonomous

@comcast.net

-1 recommendation

It

seems the only thing they talk about on that site is Cable's digital phone. They did have one thing mentioning DOCSIS 3.0 deployment in the twin cities, but that is it. They don't make any other mention of HSI and make no mention of HDTV or other video services. They are trying to improve their image by using commercials and websites. How about improving your service to change your image. Where I live, Cable service from Comcast is great. However most other places have horrible cable service. So if anyone from the cable industry is reading this, don't waste money on adds to improve your image;make your image better by making your services better.
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: It

said by anonomous :

So if anyone from the cable industry is reading this, don't waste money on adds to improve your image;make your image better by making your services better.
Its cheaper just to do a misinformation campaign, the sheep will believe it, the wolves aren't the majority and arent worth anything. TW is great at misinformation campaigns.

»youtube.com/watch?v=I-8tti1pSlw

Milkman

@augustacoating.com

Can anyone read!

Whoever is managing the site should go back to website design school - come on - black letters on a dark background.

RadioDoc
Premium,ExMod 2000-03
join:2000-05-11
La Grange, IL
kudos:2

Only in DC...

...is there enough asses big enough to blow that much smoke up.

Comments are enabled on the blog. I wonder how many will see the light of day...

psst...Karl, it's "Capitol Hill", not "Capital Hill"

pizz
bye bye twc. hello Comcast.
Premium
join:2000-10-27
Astoria, NY

Re: Only in DC...

DC isnt about politics anymore, its about lobbyists, and the pay they give to the congress people.

BabyBear
Keep wise ...with Nite-Owl

join:2007-01-11

1 recommendation

Coming soon.

What's next? The RIAA tries to convince us they are GOOD for the music industry?

Or perhaps that our Congress critters not even reading the bills they vote on are "doing it for our own good".

hurleyp

join:2000-06-20
Ottawa, ON
Reviews:
·Rogers Hi-Speed

1 recommendation

The power of advertising

I dunnno - That big, staring eye with the swirling thingy is causing me to open my wallet to the cablecos and say, "Help yourself!" Can't...control...myself...


--
"I reject your reality and substitute my own."

anonomous

@comcast.net

Re: The power of advertising

Ontario, eh? Whose your ISP/TV provider? Rogers, Bell or an indie ISP? BTW, I'm not Canadian, however I used to live in Michigan and crossed over into Windsor, Ontario and visited Toronto once.

hurleyp

join:2000-06-20
Ottawa, ON
Reviews:
·Rogers Hi-Speed

Re: The power of advertising

I'm with Rogers since Bell Canada can not/will not provide anything better than 1Mbps in my area. Yeah, we have issues here too.
--
"I reject your reality and substitute my own."

anonomous

@comcast.net

Re: The power of advertising

1 Mbps ! Wow.... What's the speed & download cap with rogers and how much is it in CAD/USD?
patcat88

join:2002-04-05
Jamaica, NY
kudos:1
You are are getting sleepy...very very sleepy

said by hurleyp:

I dunnno - That big, staring eye with the swirling thingy is causing me to open my wallet to the cablecos and say, "Help yourself!" Can't...control...myself...



ninjatutle
Premium

join:2006-01-02
San Ramon, CA

Not just blogs, also on this site. Rick frequents this site

You can find him here everytime there is an article that does not show Comcast in a good light.

BabyBear
Keep wise ...with Nite-Owl

join:2007-01-11

1 recommendation

Re: Not just blogs, also on this site. Rick frequents this site

said by ninjatutle:

You can find him here everytime there is an article that does not show Comcast in a good light.
Gives a new meaning to the term "Rick Rolled!"
jjeffeory

join:2002-12-04
USA

1 edit

$40 - $55 VoIP?

That's a good deal? I have that for $25 a month with Packet8! That sounds like a BAD thing to me. If that's all they have to toot their horns about, we're in trouble.
AquaSport
California - Sun, Surf, Traffic Jams

join:2007-05-03
California

Re: $40 - $55 VoIP?

said by jjeffeory:

That's a good deal? I have that for $25 a month with Packet8! That sounds like a BAD thing to me. If that's all they have to toot their horns about, we're in trouble.
at&t, etc., (aka REGULAR PHONE SERVICE) is about that price, and if you have a power outage, 911 still works. That's when you'd need it most, right?

i don't see ads saying

"Phone competes" "You Win"

and yet, the prices are lower than cable.
uhhh... anyone see something wrong with this ad campaign?
--
Out with the old, in with the Antique!

SLD
Premium
join:2002-04-17
San Francisco, CA

1 recommendation

Sad

It is sad that for a country that is built on ideas and communication, the very medium is wrapped up so tightly by a few controlling corporations and squeezed for control and profit.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

astro surf & turf...

if you've been around the block with these kinds of sleazy marketing campaigns, you've seen one, you've seen 'em all..
primarily they stand for the same things...

the MAXIMUM a voip service can be is $40 inclusive of everything per month.. if you pay more in today's marketplace.. aside from FIOS POTS service.. your getting RIPPED OFF! well, if you really want to save money ($30-60 per year, NOT per month cheap).. there are the el-cheapo carriers like skype & company who will serve you unlimited calling but nickel/dime you for an incoming #, etc... but cable companies have yet to commit to faster broadband.. and making vastly oversold nodes a thing of the past. instead they've gone counter to the latest trend to actually USE full speed caps customers pay for and ration the network especially in areas with NO REAL COMPETITION. it's hard to remake that image without replacing some nuts and bolts which go from the coax, to the nodes/cmts, to the back end central offices where fiber is fed and actually do some upgrading and plant modifications to make the network do what it is advertised to do (much less, get off the ass and do better / compete with even better service), EVEN DURING PEAK USAGE.. without gimmicks. arrogance which used to be reserved for phone companies.. oh wait, never mind..

I feel so warm and fuzzy

I feel great that the cable company cares about use users.
We have some great speeds (I don't know why we are showing so far behind the rest of the world) We have super customer support (Why is there so much negative about support? They know their stuff and get it right the first time. No need to keep calling and be on hold all the time.)
They constantly put money into upgrading the service so we can can use it to stream our TV shows and download videos to our Apple TV or Wii.... And they don't have to install traffic management to save a dollar.

What a crock of S**T.

Cable is as bad as the telcos. They give a s**t about the bottom line. Not users. They will not upgrade the lines if they can get away with traffic shaping.

We will continue to suck ass in this country as far as broadband is going.
AquaSport
California - Sun, Surf, Traffic Jams

join:2007-05-03
California

"digital phone service"?

i live in a metropolitan area, with the latest cable internet technology (Comcast Blast!), and even still, I cannot subscribe to comcast phone service (any type).

Cable. Cable competes, you get to pay more, have fewer/no cable company alternatives, and have no other cable option if your customer service center isn't "Servicing" you."

that's the biggest bullshit i've seen in awhile.

cable competes.

Delivers better services at a higher price. (Not all options are available to all users)

Customer service is a pain.

Special features (DVR, etc.) are not engineered to work for long periods of time (without freezing...).

stupid cable companies.
--
Out with the old, in with the Antique!

jonnyb

join:2008-03-15
Haverhill, NH

Re: "digital phone service"?

Another cable hater, you complain about internet speeds (when its your computer that is a POS) you complain about TV service (when you have a TV from the 80's) and complain about customer service when you are an impatient fool...
AquaSport
California - Sun, Surf, Traffic Jams

join:2007-05-03
California

Re: "digital phone service"?

the cable is a POS:

new apple comptuer

Cat 5E wiring

10/100/1000 router w/ 10/100 WAN port

new modem from comcast

receiving blast!

good signal levels

new cable ST boxes/DVRs

near 20 technician appointments before we gave up

took close to 18 appts. to get someone to climb up on the pole and look at the issue.

their customer service is non-existant...
--
Out with the old, in with the Antique!