site Search:


 
   
story category
Cable's 'Canoe' Plan Takes On Water
Addressible advertising system didn't work as easily as planned
by Karl Bode Friday 19-Jun-2009 tags: business · hardware · cable · privacy · consumers
Charter, Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks have collaboratively been working on a system dubbed "canoe," aimed at delivering different ads to different households depending on demographic data. However, progress had been slow going, thanks to kinks between the different companies cable systems. The head of the Canoe venture has now scrapped the initial project, complaining that they were "trying to use 20th-century technology to enable a 21st-century advanced-advertising product." For now, Todd Spangler of Multichannel News says cable operators will be settling on simply making advertising more interactive.

view: topics flat text 
Post a:

mtech

join:2002-10-20
Jonesboro, AR

1 edit

Interactive could be good

I'm all for interactive advertising if it means you can throw it in the trash and get on about your viewing. But please don't slow down my DVR response time any more.

mod_wastrel
Gone fishin'

join:2008-03-28

Re: Interactive could be good

Ditto.

New button on every remote: "Not interested" ... after the first few seconds (5? 10?) of every commercial, you can hit the "Not interested" button to skip the rest of the commercial. (Maybe even set an auto-skip for certain commercials that keep repeating and repeating and...)

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: Interactive could be good

said by mod_wastrel:

Ditto.

New button on every remote: "Not interested" ... after the first few seconds (5? 10?) of every commercial, you can hit the "Not interested" button to skip the rest of the commercial. (Maybe even set an auto-skip for certain commercials that keep repeating and repeating and...)
How about a "billy mays and anthony sullivan" buttons!
avertisters dont get it.
WE DON'T WANT ADVERTISING!!!!!
--
When I gez aju zavateh na nalechoo more new yonooz tonigh molinigh - Ken Lee

NetAdmin1
CCNA

join:2008-05-22

Demographical targetted, ehh?

So, the ads are suppose to be demographically targetted, eh?

Ok... I'm a 20-35 year old female, in excellent shape in the market for women's lingerie.

BRING ON THE VICTORIA'S SECRET ADS!!!


--
"This is a bus. You know how big a bus is?"

jester121
Premium
join:2003-08-09
Lake Zurich, IL

Well duh...

It's simple -- they need to turn up the volume on their injected commercials, so they're at least 150% louder than the other ads and the program you're watching.

The current 50% louder just isn't doing the trick.

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1

pointless all i can say about this.

i Can see it now lawsuits fly, because say i owe someone alittle money, all i will see if debt ads now to get out of debt?

Dread
R.I.P Jazzy
Premium
join:2005-02-28
Bronx, NY
kudos:6
Reviews:
·Optimum Online

Re: pointless all i can say about this.

said by hayabusa3303:

i Can see it now lawsuits fly, because say i owe someone alittle money, all i will see if debt ads now to get out of debt?
Could you please reword that in English, I cannot get anything out of this.

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1
Reviews:
·RoadRunner Cable
·AT&T Southeast

Re: pointless all i can say about this.

said by Dread:

said by hayabusa3303:

i Can see it now lawsuits fly, because say i owe someone alittle money, all i will see if debt ads now to get out of debt?
Could you please reword that in English, I cannot get anything out of this.
your not Bilingual? im so sorry.

RARPSL

join:1999-12-08
Suffern, NY
said by Dread:

said by hayabusa3303:

i Can see it now lawsuits fly, because say i owe someone alittle money, all i will see if debt ads now to get out of debt?
Could you please reword that in English, I cannot get anything out of this.
It reads ok to me. The problem you are having is that there is no punctuation and you must insert it yourself as you read it. Here it is with the needed punctuation and capitalization - [...] are inserted words to make it flow better:

I can see it now! Lawsuits [will] fly because say I owe someone a little money. All I will see [then] is debt ads [about] n[h]ow to get out of debt?

battleop

join:2005-09-28
00000
The crack dealer must have had a special today.

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1

Re: pointless all i can say about this.

this ship must have dumped off too much today.

verolom

join:2002-03-23
Reston, VA

Yay!

That's exactly what we need! Better/more advertising. Product placements, high service rates, and online ads are just not enough, consumers need more!

Bah!

Achtzehn

join:2002-04-14
Los Angeles, CA

Re: Yay!

Of course. Why spend on infrastructure and customer service when they can just get a better ad service?
openbox9

join:2004-01-26
Alexandria, VA
kudos:2

Re: Yay!

Advertising pays a healthy portion of the customer service and infrastructure upgrades

i1me2ao
Premium
join:2001-03-03
TEXAS

yea

that is going to work out well. i can not wait till lulac gets a hold of this and flips out..
--
calling a illegal alien undocumented is like calling a drug dealer a undocumented pharmacist
Rob_
Premium
join:2008-07-16
Mary Esther, FL

mute..

i think the subject says it all..

FastiBook

join:2003-01-08
Newtown, PA

Creepy.

Does anyone else find this incredibly creepy and orwellian?

Not only that, but..... Could lead to crimes, hate crimes, sex crimes etc if the database was leaked.

Dangerous.

- A
--
LETS GO METS!

jefe
Premium
join:2001-05-19
Northport, NY

Re: Creepy.

It's occurred to me that the bi-directional nature of a cable or FiOS subscriber's connection to TV service is a big chink in privacy.

Think about it. Your TV provider can know what channel you've tuned to. What programs you've recorded. Not to mention any VOD or pay-per-view programming you've selected.

In "Minority Report" Tom Cruise is walking through a mall and advertising screens recognize him as he walks by. They address him by name and push ads geared toward him.

We may not be too far from that being science reality rather than science fiction.

FastiBook

join:2003-01-08
Newtown, PA

Re: Creepy.

I don't care who knows what channels i watch, discovery network, cnbc, premium channels, history, natgeo, and a handful of others. Nothing of note.

Knowing my name gender etc goes over the line, and i don't want it.

- A
--
LETS GO METS!

jefe
Premium
join:2001-05-19
Northport, NY

1 edit

Re: Creepy.

The problem is your provider being able to accurately track your viewing habits is the beginning of the slippery slope.

I don't think I have any channels I watch that would embarrass me either. But suppose some night I decide I want to rent a pay-per-view porn flick, and the next day when my wife is watching The View ads start flashing up advertising X-rated goodies?

In the days of over-the-air it was much more difficult for anyone to know what you were watching. Now it's not difficult at all.

I often read some of the posters' on the security forum and think they're too paranoid for reality. But I guess invasion of privacy is a matter of degree and I don't like the idea of my TV provider being able to use my viewing habits to customize advertising aimed at me. Or for any other purpose.

edit: If you have cable, FiOS, or satellite, your cable provider already knows your name and gender. They probably know your age too.

Wizeguy

join:2008-08-23
Safety Harbor, FL

There seems to be a "kink" in the story!

Which story do we believe? Is it lack of technology or concerns about privacy? My uneducated guess "lack of technology". They don't give a rats behind about your privacy as long as they can make a buck.

»www.newsvine.com/_news/2009/06/1···c7753402

Monday, 04-Jun 21:49:24 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 12.5 years online © 1999-2012 dslreports.com.